Employing a new advertising technique called the "Takeover," BlackBerry intends to hijack the screen of your PC, Apple iPhone and Android handset in order to show off some features of the BlackBerry 10 OS. Testing out this ad in the U.K., BlackBerry found that the average person spent 4.2 minutes with it on his phone, a long time for a person to stay engaged with an advertisement. The ads cost tens of millions of dollars and only takes over the screen on your device when you click on it. The ads start out as banner ads or in-app ads. Once you tap on it and it fills up your entire screen, it makes your phone look like a BlackBerry Z10 running BlackBerry Hub or Time Shift.
Scanning a QR code will allow you to take part in a typing contest between the Z10 and your phone
The company's CMO, Frank Boulben, calls this "real-time marketing." BlackBerry Hub is a universal notification center for BlackBerry 10 which shows the latest emails, SMS messages and social networking information in one location on the phone. Time Shift is the feature on the BlackBerry 10 camera that allows you to replace the faces of certain people in a group shot who might have had their eyes closed or had sneezed. The camera takes extra shots fractions of a second before and after the shutter is deployed, allowing the user to have some "inventory" of facial shots of each person in the group to replace the poor ones with.
The "takeover" commercials will coincide with a series of newspaper ads in such prestigious newspapers like the New York Times, which will be followed by an interactive typing challenge designed to show off the speed and accuracy of the BlackBerry 10 keyboard versus those on other people's phones. BlackBerry will try to encourage people to use their smartphone to scan a QR code on a digital or print ad, and that will allow the typing challenge to load. A person's smartphone will then host the typing challenge between the native QWERTY on their phone and the BlackBerry 10 QWERTY. The idea, of course, is to show off the quicker and more accurate typing experience on the BlackBerry 10.
nasty overpriced s**tty devices, they sell Z10 for $750, what ??
-outdated dual core s4 krait (it's either quadcore or octa-core now)
-cheap build quality
-lag lag lag
-doesn't even have native youtube app instead it directs you to the website
-the maps app sucks really bad, doesn't even have sattelite view, let alone street view
-big nasty bezel
-nobody uses it
$350 (unless you live in third world)
-quadcore s4 pro
-camera isn't good but either but it has photosphere
-premium build quality
Crazy how these ad free driven mobile platforms will roll over and let advertisers "takeover" one's ios and android phones. Like YouTube playing commercials in front of a video. Google makes you watch a commercial on some videos before you can watch videos.
Shows the feature and doesn't and has a little edge to it. Doesn't assume you are an imbecile like apple adds with the kindergarten music and white background, and doesn't try too hard like some Samsung adds do.
46.mattrajeh(Posts: 11; Member since: 23 Nov 2012)
Blackberry 10 is great, but the only problem is that it is over priced, especially when compared to amazing and better Android smartphones with wayyy lower price, Nikolas has a point, im a BlackBerry fan and i agree(small screen, high price...) if they will stay like this, Blackberry will be gone soon
So many talking about small screen and high price. The screen is as big as iPhone5 and prices are not that different between those two phones. But what really makes Z10 different is awesome multi-tasking and all your messages in one place. I am loving mine so far. I have all the important apps I need but some will want more. As for build quality the plastic is as good as that paper thin Samsung stuff.