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BlackBerry Z10 now $99.99 with a 3-year contract in Canada

Posted: , by Alan F.

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BlackBerry Z10 now $99.99 with a 3-year contract in Canada
With the U.S. launch of the BlackBerry Z10 just days away, what can we discern from the price cut in the manufacturer's own backyard that drops the price of the first BlackBerry 10 model to $99.99 with a 3-year contract? The original price for the phone was $149.99 with that three-year lock-up, and then Rogers took $10 off which was followed by the other Canadian carriers. The new sub-$100 price is available from Rogers and Virgin with Bell cutting an additional nickel off the price. We'd expect to see all of the other Canadian operators pull out their price-cutting scissors and match the new low price.

In Canada, the BlackBerry Z10 has received a big price cut

In Canada, the BlackBerry Z10 has received a big price cut

So what does this say about demand for the phone? It also makes us take a more analytical look at the announcement that BlackBerry is offering its Secure Work Space to iOS and Android users. Using its expertise in the enterprise to offer secure solutions to iOS and Android sounds like we are about to see BlackBerry concentrate on licensing software. Offering BlackBerry Balance as a BYOD solution for iOS and Android allows BlackBerry to continue to have a stake in enterprise-related mobile even if its own hardware isn't moving.

Some will argue that the launch of the BlackBerry Z10 on AT&T this coming Friday will be the true test to see if the company can survive. Others point to the QWERTY equipped BlackBerry Q10 with that iconic physical QWERTY and say that we must wait for that device to launch to get the whole picture. Regardless, this price cut, coming so close to the U.S. launch, cannot bode well for BlackBerry.

source: Bell, Rogers, VirginMobile via MobileSyrup

15 Comments
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posted on 16 Mar 2013, 11:33 5

1. Joshing4fun (Posts: 1047; Member since: 13 Aug 2010)


I wouldn't get a 3 year contract with the Galaxy S5 nevermind this thing

posted on 16 Mar 2013, 14:03 1

7. TheMan (Posts: 400; Member since: 21 Sep 2012)


I realize that 3-year is the norm North of the Border, the price of phones is generally increasing, and the price structure may be different in Canada, but isn't the time of the 3-year contract about over?

The cycle for revamping lines is much shorter, which feeds directly into the consumer desire to change devices soon.

posted on 16 Mar 2013, 11:38 2

2. Droid_X_Doug (Posts: 5625; Member since: 22 Dec 2010)


Down to $99 in what, less than a month? Sounds like soft demand to me.

posted on 16 Mar 2013, 12:37 1

3. 3SM.. (unregistered)


Well for one, you have to consider it's a 3-year contract; which I'd had to be forced to even consider buying a Z10 and be stuck w/ it for 3-years. But despite that Blackberry has stated that the Z10 is selling well, I find it hard to believe that now. If the Z10 can't even sell well in it's home country (given that they are already lowered the price), just imagine how it's going to sell in the U.S. I'm sure the carriers are going to lower the price to free on a 2-year contract after the first month or two after it launches. Even third-party retailers like LetsTalk, Wirefly, and Amazon may even lunch it at $49, or even free at launch.

posted on 16 Mar 2013, 18:39

11. MC1123 (Posts: 1236; Member since: 12 Nov 2012)


the same as the lumia 920? always on sale at $1?

posted on 17 Mar 2013, 09:08

14. 3SM.. (unregistered)


Not really, considering that the Z10 launched at a higher price than the 920. And besides, the 920 is a better phone compared to the Z10.

posted on 16 Mar 2013, 12:43 5

4. StreetNerd (Posts: 700; Member since: 08 Dec 2010)


wtf theres a 3-year contract?! whoes so dumb to get a 3year contract?! O_0

posted on 16 Mar 2013, 12:51 5

5. pixelado (Posts: 130; Member since: 16 Feb 2013)


and I thought 2 year contracts were bad enough.

posted on 16 Mar 2013, 13:18 5

6. Cha7520 (Posts: 210; Member since: 31 Oct 2010)


Wow really? Who would lock themselves in a 3 year contract with an already outdated phone? So stupid!

posted on 16 Mar 2013, 14:09

8. corporateJP (Posts: 1548; Member since: 28 Nov 2009)


Canadian carriers are ruthless, always have been.

posted on 16 Mar 2013, 14:57

9. StreetNerd (Posts: 700; Member since: 08 Dec 2010)


so why not buying off contract? and get 1yr sim only contract? way cheaper

posted on 16 Mar 2013, 15:38

10. rebeccajustin (banned) (Posts: 28; Member since: 16 Mar 2013)


Can someone plz kill blackberry.oh wait,its doing quite fine on its own!bb stinks!

posted on 16 Mar 2013, 22:32

12. Daftama (Posts: 563; Member since: 03 Nov 2012)


Smh ill take 4 year contract if you give it for free

posted on 16 Mar 2013, 22:45

13. bluescreen (Posts: 154; Member since: 22 Nov 2012)


this is so retarded.... 18months into their contract their going to be carrying around a rock in their pocket

posted on 18 Mar 2013, 15:32

15. apiskula (Posts: 572; Member since: 25 Jan 2013)


I would not buy this crap if it was free on contract. RIP blackberry your day is coming

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