BlackBerry Super Bowl ad goes with humor instead of technology

5. wendygarett (limited) 4 days ago posted on 03 Feb 2013, 22:24 12 11

I thought iPad mini ad is the lamest?

7. TerryCrowley posted on 03 Feb 2013, 22:30 4 12

You thought wrong.

27. tech2 posted on 04 Feb 2013, 03:18 3 0

Seriously ! You think an ad playing a piano app for entire 30 seconds is better than this !

FYI, this ad is ranked no.1 on NFL website

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38. ZeroCide posted on 04 Feb 2013, 20:28 0 0

That has to be a RIM marketing ploy... There were waaaaaayyyyy better comercials than that one.

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31. protozeloz posted on 04 Feb 2013, 08:04 0 1

I haven't used the word lamest have I?

15. Xtasy posted on 03 Feb 2013, 23:16 3 2

This Ad is the top rated ad out of all of them...So even if u think it was lame they got what they wanted out of it. Simply to get peoples attention

23. idroidequis posted on 04 Feb 2013, 01:00 1 1

You obliviously didnt see the Tide ad. Best ad of the night.

25. pyradark posted on 04 Feb 2013, 01:12 1 1

it get attention, but not to make people buy it...

but im interested on Q10

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28. Xtasy posted on 04 Feb 2013, 06:27 1 1

Its not about getting people to buy it! Its about getting them curious to finding out what the new blackberry can do and what its all about Lol u know nothing about marketing

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32. PhoneArenaUser posted on 04 Feb 2013, 08:12 0 1

I don't understand what they want to say in these advertisement...

33. protozeloz posted on 04 Feb 2013, 11:00 1 0

According to this advertisement blackberry could be the same old, there is nothing to show ....

35. tech2 posted on 04 Feb 2013, 13:29 0 1

They are saying that the new Blackberry can do so much that it is not possible for us to demonstrate everything in 30 seconds. So, instead we will show you what it can't do thereby implying it does almost anything.

6. jroc74 posted on 03 Feb 2013, 22:25 1 0

I even posted in the last BB SB ad article it was rubber ducks...lol. I had nothing else to do, the power went out.

24. idroidequis posted on 04 Feb 2013, 01:02 0 1

Lol yep same exact thing. It did not in anyway introduce how the os or phone works. People arent gonna buy something they dont know how to use

20. jroc74 posted on 04 Feb 2013, 00:24 1 1

Uh...it wasnt a tech saavy commercial. IMO it did attract the casual consumer...by being funny, colorful.

I think some of yall are missing what this ad could do. It was a SB ad. Majority of SB ads are funny. The SB ads this year were probably the worse in about 10 years. This might be one of the few ads that stood out this year during the SB.

It was funny, and colorful. It didnt explain what it was about until the very end. That appeals to people's curiosity. I cant believe we all saw the same commercial....lol. Oh well.

26. Jphones posted on 04 Feb 2013, 02:16 0 2

really a marketing rep that was horrible advertisning. never want to confuse a consumer on new products

21. jroc74 posted on 04 Feb 2013, 00:25 0 0

She was there in a way.....she was in the phone. Maybe she will be in a future one.

22. bovcrx posted on 04 Feb 2013, 00:32 0 0

You do have a point, but it would have made more of an impression if she was the one running around with the Z10