But eventually, the Canadian OEM gave in and BlackBerry App World was born. The company has started a new focus on "Built for BlackBerry" apps. This is a way to get BlackBerry users to easily find apps that share certain qualities. A new "Built for BlackBerry" badge will be visible from an app's detail page. Tapping on the badge will give BlackBerry users an explanation of what this all means to them. And in list view, each app that qualifies will have a little "Built for BlackBerry" indicator next to the star rankings.
Whether this will help a developer rake in the bucks won't be known for some time yet. But no matter what BlackBerry does to shine up BlackBerry App World, it still all comes down to selling phones.