Recently, BlackBerry has had some pretty high profile app rejections. Skype will not be a native program and will be ported from the Android version. Instagram and Netflix both recently said that they will not have an app for BlackBerry 10. Neither platform has Pandora and some top games are missing from both BlackBerry World and the Windows Phone Store.
BlackBerry 10 launched with 70,000 apps and should have 100,000 by the time the BlackBerry Z10 launches on AT&T on March 22nd. And while it would be great to see all of those BlackBerry 10 Dev Alpha devices pay off down the road, what BlackBerry 10 needs is native versions of Skype, Instagram and Netflix.
With speculation that Instagram will arrive at the Windows Phone Store in May, Microsoft's mobile OS is doing better than BlackBerry when it comes to big name apps. Nokia devices are doing even better with a collection of proprietary apps. As of year-end, there were 50 such apps available for Nokia Lumia models only.