Bing takes its “Scroogled” campaign to the next level against Google
Now, loosely made to sound a bit like the “'Twas the Night Before Christmas” poem written by Clement Clark Moore, Bing brings the tale of holiday shopping in its newest video, “‘Twas the Story of Scroogled.”
Chalk it all up to a massive coordinated effort by Microsoft to grab as much attention as it can this year across its products and services. The effort will certainly work in some lines of business, is Bing on the right track with this campaign?
source: Bing (YouTube)
27 November Scroogled! Microsoft hits Google below the belt again
21 November Microsoft selling real anti-Google ‘Scroogled’ tees and mugs
16 October Scroogled ad campaign works; 53% of viewers have new feelings toward Bing
10 August Microsoft once again goes on the offensive against getting Scroogled
10 April Microsoft keeps Scroogled fire burning: new ad criticizes Google Play store privacy
1. Hammerfest (Posts: 370; Member since: 12 May 2012)
Ahh, spreading FUD, GO MICROSOFT!
Meh, gotta do what you can to get money somehow eh? Windows 8 (the UI at least, I love it after StartIsBack) sucking wind, surface sucking wind (blame Win8 UI), Widnows Phone sucking wind... BING has always sucked wind...
Its like I am back in a LAN center 10~ years ago, one of these times a company will pop up and these snipe shots will actually HIT something. Shortly after, someone will put out a video of balmer yelling "BOOM HEADSHOT", then switch to a consumer saying "well 1 hit 50 miss's aint so bad eh?"
Microsoft's PR needs to be canned, focus on the platform's strength's, continually trying to cast an ugly shadow on someone else hasnt been working for them AT ALL!
3. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
This campaign just shows a desperate Microsoft burning away money to try and get some relevance....
11. networkdood (Posts: 6329; Member since: 31 Mar 2010)
Windows 8 UI seems good if you have a touch screen device...
13. Raymond_htc (Posts: 430; Member since: 06 Apr 2012)
But not on a computer or laptop with no touchscreen....its horrendous.
25. networkdood (Posts: 6329; Member since: 31 Mar 2010)
I did say touchscreen, so your comment is irrelevant.....
2. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
Wow, that kind of tactic will just make their already crappy search engine look even more desperate, it's not like their results come from their search result, Bing just goggles everything for you
4. StrumerJohn (Posts: 66; Member since: 18 May 2011)
While they're pointing out facts, everyone with at least a first grader's education knows that. And we all know damn well Microsoft would sell out spots in their Search Engine if people actually used it and it was worth business' paying for spots on.
Obviously they AREN'T going to charge for spots with such an unsuccessful product.
Thumbs down or not, this is what would happen and the definition for unsuccessful is to not succeed and clearly Bing isn't doing well.
5. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
That's not all, while I get ads on my results my ads are relevant and "unobtrusive" to the point I can't actually tell (or care for that matter) bing is full of adds..... Or should I say relatively full
6. MC1123 (Posts: 1252; Member since: 12 Nov 2012)
black propaganda eh microsoft?
oh please you could do better than that!
i use bing..as my default web search...but its just that some of it is not accurate! and no date or time when that article is published--which is why i keep on going to google's site
7. lyndon420 (Posts: 2087; Member since: 11 Jul 2012)
When you can't brag about your strengths, poking fun at what you 'think' is someone's weakness is your only option.
10. networkdood (Posts: 6329; Member since: 31 Mar 2010)
They pointed out obvious things - like waiting in line - sharing, bigger screen. 4G LTE (which when the iphone gets something that everyone else has had for a year, people go nuts over it and act like its revolutionary because that is what APPLE's marketing tells people to think).
17. dsDoan (Posts: 224; Member since: 28 Dec 2011)
Samsung was doing well long before those ads began.
9. networkdood (Posts: 6329; Member since: 31 Mar 2010)
I block out on all ads on my phone and on my PC using chrome - BING is no better, and sometimes worse, than Google for searching.
12. networkdood (Posts: 6329; Member since: 31 Mar 2010)
The reality of shopping online with any search engine is that sometimes you get phony websites - you have to use your brain, even when a search engine is doing much of the thinking for you.
14. androidrocks (Posts: 48; Member since: 14 Apr 2012)
is bing still in beta? or am i the only one who noticed a beta tag under the bing logo?
15. Raymond_htc (Posts: 430; Member since: 06 Apr 2012)
No GOOGLE- No BING.
Shut up MS and make a fair competition between Google search and ur bingy Bing search.
16. dsDoan (Posts: 224; Member since: 28 Dec 2011)
If you want by business, show what you do well. Don't show me what others don't do well. I'll do the comparisons myself. This is only turning me off of Bing, by making Microsoft look like they think they're the righteous almighty.
18. kanagadeepan (Posts: 746; Member since: 24 Jan 2012)
M$ is not going to learn from their mistakes. Bill Gates, come back and save your once great co....
19. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
M$ is only axing their own foot. Such s**t doesn;t woprk in long run ... in fact M$ fud never worked ... that's why they are down to abysmal 15-17% when it comes to WEB. Only kids like NotYET (oops DotNET) technology :D
22. amozhi (Posts: 116; Member since: 23 Oct 2012)
Now microsoft starting to feel the real heat from the competition. So they are focusing on attacking them rather than improving their product...
24. Aeires (unregistered)
Give it up MS, you're doing nothing but looking like a Dbag with this garbage.