It has been a pretty decent year for Microsoft's search engine, Bing. Microsoft Senior Vice President Satya Nadella said that he was pleased with the 5% market share that Bing has managed to grab, but he knows exactly where the company stands when compared to industry leaders like Google and Yahoo. "None of us are confused," Nadella said. "We are a low-share player." Tests show that 64% of people can name the brand and know what it is, a huge improvement from Microsoft's Live Search which was the company's search engine offering before Bing. One of the things that is on the table at Redmond is an application for the Android platform. The iPhone client has apparently been very successful for Bing and a couple of the new things under development for the search engine include new mapping functions and improved television listings as well as trying to shoe-horn more data onto Bing result pages. Other improvements include getting the software to enter into a dialog with the user to make a search more specific and adding comparisons and suggestions to results.