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Big Apple resident sues Apple for misleading Siri ads

Posted: , by Daniel P.

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Big Apple resident sues Apple for misleading Siri ads
Now that Apple is one of the richest companies in the world, frivolous lawsuits are more than guaranteed on both sides, and the latest is aimed squarely at Siri.

A New York man is suing the Cupertino gang, claiming that the Siri ads are misleading, and Apple's venerable voice-controlled assistant is not at all what it's cracked up to be in there.

Frank M. Lazio got his iPhone 4S in November, and immediately started realizing that those happy people finding restaurants and learning to play the guitar from the Siri commercials might have been actors and, oh the horror, the whole thing might have been scripted:

[I]n many of Apple’s television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie. In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality contrary to the actual operating results and performance of Siri.
The plaintiff filed his class lawsuit against Apple yesterday in Californian court, and now we have the feeling that the "beta" label Cupertino slapped on Siri was a pretty smart thing to do, after all. Read the whole filing embedded below.

source: WSJ

16 Comments
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posted on 13 Mar 2012, 03:56 17

1. ilia1986 (unregistered)


I hope he wins.

posted on 13 Mar 2012, 12:37 2

13. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


as much as I am for seeing Apple failing, I don't think he has a solid case. The ads do have the fine print saying it is simulated.

posted on 13 Mar 2012, 04:08 17

2. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


This is actually pretty damn funny. Apple's ads are actually pretty misleading. But then again, that's never news.

posted on 13 Mar 2012, 07:06 10

6. remixfa (Posts: 13902; Member since: 19 Dec 2008)


what? apple overhyping its products to a magical level isnt new?!? the blasphemy!! lol

this is about as frivolous as it gets, though.. and needs to be thrown out.

posted on 13 Mar 2012, 08:42 5

8. SuperAndroidEvo (Posts: 3751; Member since: 15 Apr 2011)


What are you guys talking about? I asked Siri to find me the nearest flying carpet & a talking unicorn zebra & it didn't fail me. Last night me & my unicorn zebra were flying over the NYC skyline! This lawsuit is COMPLEATLY uncalled for! Apple indeed is magical! lol

Siri can do anything. How is that misleading? I am like all the mindless i$heep who really & truly believe everything that Apple spews!

posted on 13 Mar 2012, 04:11 6

3. Whateverman (Posts: 3187; Member since: 17 May 2009)


What I got from this was "Apple's venerable voice-controlled assistant [Siri] is not at all what it's cracked up to be"...WOW, that sounds really familiar to me for some reason! But anyway in Apple's defense, nothing every is all it's cracked up to be. Apple said its a beta product (even though the average user wouldn't understand what that means) and the guy should have tried it out in the store first, or at least returned it before his trial period was up. But this is REALLY pety to sue over a commercial! This is one lawsuit where I find myself rooting for Apple.

posted on 13 Mar 2012, 10:51 2

11. -box- (Posts: 3707; Member since: 04 Jan 2012)


Apple shouldn't be advertising it if it can't work as ADVERTISED. False and misleading advertising isn't legal. On most of their device commercials they have the tiny disclaimer on the bottom "Screen images simulated. Sequences shortened" yet most customers expect the devices to work exactly as ADVERTISED.

posted on 13 Mar 2012, 12:42

14. Whateverman (Posts: 3187; Member since: 17 May 2009)


IDK, maybe I'm the only one in the world left who doesn't believe everything he sees on tv. I hear claims of 10 hour talk time from every OEM on about every phone, but I don't sue them because I can only talk for 6hrs. Kraft says their Mac and cheese is "the cheesiest" but I didn't sue decades I thought Velveta's was cheesier. So to sue Apple because you can't learn to play guitar like the kid in the video seems a bit juvenile to me, and the guy and his lawyer should be laughed out of the courtroom.

posted on 13 Mar 2012, 06:59 2

4. fervid (Posts: 173; Member since: 22 Nov 2011)


I agree with it. The only thing that even works 100% is the "Call me Rock God" type stuff. And, they really need to advertise that this stuff uses data. Android is the same way. Put your phone in airplane mode and no voice processing works. They should do like was brought up some time back with ads paying for your data. If a main selling point/feature of a phone is going to use your data to function then they should pay for it, or at least say "Use of this feature will likely use 2GB of your data a month"...then we'll see how much of their stuff sells.

posted on 13 Mar 2012, 10:54

12. -box- (Posts: 3707; Member since: 04 Jan 2012)


Google Voice searches for onboard/local info works without internet, I believe. I never use them myself, preferring to use the keyboard and Swype for fast and accurate searches

posted on 13 Mar 2012, 06:59 7

5. andro. (Posts: 1935; Member since: 16 Sep 2011)


Ive no sympathy for this guy as firstly hes an ifan who bought an iphone thinking itll change the world for him then complains when it doesnt and secondly he plain and stupidly fell for apples pr rubbish in their advertising campaigns which anyone with any awareness knows apple products are always the subject of intense selling techniques.

One point though,i not sure if apple has used the word 'beta' in their adverts,they pretty much hark on exaggerating siri and using it like a complete product.

posted on 13 Mar 2012, 08:24 3

7. theBankRobber (Posts: 645; Member since: 22 Sep 2011)


That's why I tell people you get what you paid for. Stop trying to follow the crowd and start leading with a different phone other then a over hyped status symbol.

posted on 13 Mar 2012, 09:14 1

9. mercorp (Posts: 967; Member since: 28 Jan 2012)


Yes!!prove to us that evi is king!

posted on 13 Mar 2012, 10:23 4

10. EclipseGSX (Posts: 1551; Member since: 18 Oct 2011)


Lol they sure are quick to slap the word BETA on that lawsuit but totally fail to mention that in their ads

posted on 14 Mar 2012, 18:36

15. webOSlove (Posts: 101; Member since: 20 Feb 2012)


I can't wait to see Apple fall & lose this case :} I'm obviously a webOS lover (:

posted on 14 Mar 2012, 20:55

16. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


Apple can claim it's beta, but their advertising as to how Siri works is still really misleading.
My question is this: how much of a beta product can it be when it was already before in the App Store?

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