Best Buy gets off the celebrity gravy train for Super Bowl ads, to use inventors in a tribute to Steve Jobs
0. phoneArena posted on 01 Feb 2012, 02:45
The strategy behind this new shift in marketing is to show people that nobody is more knowledgeable about electronics than Best Buy's sales staff. Given that the chain is between the rock and the hard place with mass retailers undercutting prices on one hand, and online behemoths like Amazon flourishing, service is about the last bastion of hope for Best Buy to stand out...
This is a discussion for a news. To read the whole news, click here
4. ericsorensen posted on 01 Feb 2012, 16:31 1 1
They're the only game in town. But I have to admit, the only reason I ever go there is to see, touch, and smell the goods. When it comes to buying, I always go online (mostly to Amazon).