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Besides new interface, Nokia might grace Symbian with new font, called Pure

0. phoneArena 25 Mar 2011, 08:49 posted on

Nokia Pure is being developed by a London typography and design house to be the new corporate font of the company. We will see it in marketing materials, as well as on the manufacturer's phones...

This is a discussion for a news. To read the whole news, click here

posted on 25 Mar 2011, 09:10 1

1. DontHateOnS60 (Posts: 791; Member since: 20 Apr 2009)


Pretty nice looking.

posted on 25 Mar 2011, 11:45

2. box (unregistered)


While this is nice, what was wrong with the old one? Like Microsoft, Volvo, and several others with strong identities tied to their font/typeface, the old font easily identified the device as a Nokia: easy to read, good on space, simple and effective.

posted on 25 Mar 2011, 11:50

3. gregory (unregistered)


eeeh -what does mean ,,kick in the ass" :) Answer-everything ! Nokia would never do what they are trying to do now if they did lose market share so fast.

posted on 25 Mar 2011, 15:35

4. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Who's nokia? Lol.

posted on 25 Mar 2011, 20:51

5. samirsshah (Posts: 53; Member since: 10 Mar 2011)


In emerging markets text does not matter much. I want Nokia to have a symbol just like the nice one by Airtel (India) (Airtel is doing things right 'sticker shock insurance' in 3G and nice new logo) or Videocon (India). Illiterate and semi-literate people use color and logo to identify brands.

Vodafone has a nice one, Sony Ericcson has a nice one but I have not seen that in India much.

posted on 28 Mar 2011, 06:45

6. IOS5 (unregistered)


Ahhhh Nokia some phones need change not only font?!

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