Behind the scenes of the rollicking "Recital" ad for the Nokia Lumia 1020
Still in current rotation, "The Recital" is a brilliant follow-up that continues the iOS vs. Android battle. This time, it's all about the cameras on the respective phones, an area that is being hotly contested by manufacturers right now. Add to the tensions between fans of both platforms, the natural desire for parents to want to capture the best shot possible of their kids performing, and you have the makings for a disaster. Once again, there is a major battle taking place while the parents with the Nokia Lumia 1020 calmly observe what is going on around them. Even though they are seated in the back, their phone makes it seem like they are sitting in the front. Over 7.9 million people have viewed "The Recital," surpassing the figure for "The Wedding." Just like it should work with phones, the sequel outdoes the original.
The video below is a behind the scenes look at how the ad was made. A look inside the creative process is always interesting and this is no exception. Users of any platform should take a peak (even BlackBerry 10 users who seem to have been forgotten) by clicking on the video below.
source: WindowsPhoneBlog via WMPoweruser
1. Googler (Posts: 813; Member since: 10 Jun 2013)
Don't fight, just be happy with what you own.
3. PapaSmurf (Posts: 6623; Member since: 14 May 2012)
I'm happy with my S3, though I'll be happier with my Note 3 next month. :)
4. Googler (Posts: 813; Member since: 10 Jun 2013)
I'm not quite ready for a phablet but when it's time, a Note will be my first choice. All 3 so far have been beasts.
14. Jeradiah3 (Posts: 932; Member since: 11 Feb 2010)
You took the words right out of my mouth lmbo
2. PapaSmurf (Posts: 6623; Member since: 14 May 2012)
"Awww 8MP. Is that the baby's first cameraphone?"
"Is that the gimmicky S3 or the gimmicky S4?"
"GO FACETIME YOURSELF!"
Microsoft hit it out of the ballpark with the commercial, and the behind the scenes footage is no exception. :)
5. MEeee (Posts: 189; Member since: 19 Oct 2011)
Good luck with video recording with the lumia all the way in the back. 4X lossless zoom is still not good enough. I always use a real camcorder and digital camera for these occasions.
9. RaKithAPeiRiZ (Posts: 1223; Member since: 29 Dec 2011)
laughed at - "how's this for a Drama Shot"
6. mousesports (Posts: 212; Member since: 28 Feb 2013)
Only tards like you .. droids !!! Every day , same sht , same noobs , same kids , same tards who loking for games and useless apps ... GTFO!
17. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)
He's never OK!
He is in real jealousy
He is a hardcore NomiaWp8 fanboy
His brand and platform is failing, so he's always raged and violent towards Android Fandroids
He is totally ill
He needs wise counselling and therapy
7. Sauce (Posts: 1073; Member since: 28 Apr 2013)
Notice how the only thing the Lumia likes to show off is its camera. Good camera. Terrible interface/ecosystem.
11. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)
Hahahaha Good one! Thanks I needed that. XD. Love original jokes.
13. Sauce (Posts: 1073; Member since: 28 Apr 2013)
Yea cracks me up every time I think about that phone everytime also guy. Don't get me wrong, the phone build and exterior design is gorgeous and the camera is great but the ecosystem as a whole completely sucks.
10. Rexperia (Posts: 98; Member since: 28 Sep 2012)
Nokia is getting ridicullas now... i was adore this company but now i turning my back on you Nokia, you're acting like an amateur artist and trying to get some attention, poor you.. good luck for the new owner by Microsoft and may R.I.P beloved Nokia.
12. willard12 (Posts: 549; Member since: 04 Jul 2012)
So, microsoft, the software maker, produced a commercial that is 100% about Nokia's camera hardware. It was obvious with this commercial they would acquire Nokia. I hope their customers can watch this video using their Youtube App soon.
15. AfterShock (Posts: 1275; Member since: 02 Nov 2012)
Wtg MS, another good add.
That is gold to me, I'm android but watching.
Unleash your os so some old wm guys can get into wp.
18. Ikechukwu (Posts: 125; Member since: 03 Oct 2011)
This ad got me laughing for about 10 mins straight. I just couldn't help but imagine a real life scenario. BTW, I Got my Z Ultra last week but my Lumia 920 is going nowhere. Excellent camera with Nokia Pro Cam :)
19. timezone (Posts: 66; Member since: 16 Jun 2013)
Great commercial, great smartphone. Those that put down the windows smartphone either never held one or is jealous. It is the secret Apple and Google hope you never find out.