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Behind the scenes of the rollicking "Recital" ad for the Nokia Lumia 1020

Posted: , by Alan F.

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Behind the scenes of the rollicking
Back in April, Microsoft created an epic ad showing Apple and Android fanboys battling it out with fists at a wedding. The main story was that the waiters in the back with the Nokia Lumia 920 didn't partake in the fisticuffs, being above the fray. The ad proved to be so popular (even with Apple and Android fans) that a sequel was ordered.

Still in current rotation, "The Recital" is a brilliant follow-up that continues the iOS vs. Android battle. This time, it's all about the cameras on the respective phones, an area that is being hotly contested by manufacturers right now. Add to the tensions between fans of both platforms, the natural desire for parents to want to capture the best shot possible of their kids performing, and you have the makings for a disaster. Once again, there is a major battle taking place while the parents with the Nokia Lumia 1020 calmly observe what is going on around them. Even though they are seated in the back, their phone makes it seem like they are sitting in the front. Over 7.9 million people have viewed "The Recital," surpassing the figure for "The Wedding." Just like it should work with phones, the sequel outdoes the original.

The video below is a behind the scenes look at how the ad was made. A look inside the creative process is always interesting and this is no exception. Users of any platform should take a peak (even BlackBerry 10 users who seem to have been forgotten) by clicking on the video below.



source: WindowsPhoneBlog via WMPoweruser

19 Comments
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posted on 13 Sep 2013, 09:37 8

1. Googler (Posts: 813; Member since: 10 Jun 2013)


Don't fight, just be happy with what you own.

posted on 13 Sep 2013, 09:39 7

3. PapaSmurf (Posts: 8822; Member since: 14 May 2012)


I'm happy with my S3, though I'll be happier with my Note 3 next month. :)

posted on 13 Sep 2013, 09:44 5

4. Googler (Posts: 813; Member since: 10 Jun 2013)


I'm not quite ready for a phablet but when it's time, a Note will be my first choice. All 3 so far have been beasts.

posted on 13 Sep 2013, 17:33

14. Jeradiah3 (Posts: 1008; Member since: 11 Feb 2010)


You took the words right out of my mouth lmbo

posted on 13 Sep 2013, 09:39 7

2. PapaSmurf (Posts: 8822; Member since: 14 May 2012)


"Awww 8MP. Is that the baby's first cameraphone?"
"Is that the gimmicky S3 or the gimmicky S4?"
"GO FACETIME YOURSELF!"

Microsoft hit it out of the ballpark with the commercial, and the behind the scenes footage is no exception. :)

posted on 13 Sep 2013, 09:53 3

5. MEeee (Posts: 280; Member since: 19 Oct 2011)


Good luck with video recording with the lumia all the way in the back. 4X lossless zoom is still not good enough. I always use a real camcorder and digital camera for these occasions.

posted on 13 Sep 2013, 11:44 2

9. RaKithAPeiRiZ (Posts: 1372; Member since: 29 Dec 2011)


laughed at - "how's this for a Drama Shot"

posted on 13 Sep 2013, 10:09

6. mousesports (Posts: 258; Member since: 28 Feb 2013)


Only tards like you .. droids !!! Every day , same sht , same noobs , same kids , same tards who loking for games and useless apps ... GTFO!

posted on 13 Sep 2013, 11:17 5

8. PapaSmurf (Posts: 8822; Member since: 14 May 2012)


You okay buddy?

posted on 13 Sep 2013, 20:34 1

17. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


He's never OK!

He is in real jealousy

He is a hardcore NomiaWp8 fanboy

His brand and platform is failing, so he's always raged and violent towards Android Fandroids

He is totally ill

He needs wise counselling and therapy

posted on 13 Sep 2013, 10:23 4

7. Sauce (unregistered)


Notice how the only thing the Lumia likes to show off is its camera. Good camera. Terrible interface/ecosystem.

posted on 13 Sep 2013, 12:08 1

11. grapeseed87 (Posts: 123; Member since: 13 Mar 2013)


Hahahaha Good one! Thanks I needed that. XD. Love original jokes.

posted on 13 Sep 2013, 14:09 2

13. Sauce (unregistered)


Yea cracks me up every time I think about that phone everytime also guy. Don't get me wrong, the phone build and exterior design is gorgeous and the camera is great but the ecosystem as a whole completely sucks.

posted on 13 Sep 2013, 11:59 1

10. Rexperia (Posts: 100; Member since: 28 Sep 2012)


Nokia is getting ridicullas now... i was adore this company but now i turning my back on you Nokia, you're acting like an amateur artist and trying to get some attention, poor you.. good luck for the new owner by Microsoft and may R.I.P beloved Nokia.

posted on 13 Sep 2013, 12:50 4

12. willard12 (Posts: 863; Member since: 04 Jul 2012)


So, microsoft, the software maker, produced a commercial that is 100% about Nokia's camera hardware. It was obvious with this commercial they would acquire Nokia. I hope their customers can watch this video using their Youtube App soon.

posted on 13 Sep 2013, 19:56 1

16. Rehankhan (Posts: 323; Member since: 24 Oct 2012)


Ouch..

posted on 13 Sep 2013, 17:39

15. AfterShock (Posts: 2882; Member since: 02 Nov 2012)


Wtg MS, another good add.

That is gold to me, I'm android but watching.

Unleash your os so some old wm guys can get into wp.

posted on 14 Sep 2013, 14:38

18. Ikechukwu (Posts: 147; Member since: 03 Oct 2011)


This ad got me laughing for about 10 mins straight. I just couldn't help but imagine a real life scenario. BTW, I Got my Z Ultra last week but my Lumia 920 is going nowhere. Excellent camera with Nokia Pro Cam :)

posted on 15 Sep 2013, 07:13

19. timezone (Posts: 83; Member since: 16 Jun 2013)


Great commercial, great smartphone. Those that put down the windows smartphone either never held one or is jealous. It is the secret Apple and Google hope you never find out.

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