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Behind the scenes of that cool Microsoft Surface ad

Posted: , by Alan F.

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Behind the scenes of that cool Microsoft Surface ad
By now, you probably have seen that ad for the Microsoft Surface called "Movement". It shows a number of kids with the Microsoft Surface tablet doing synchronized movements and using the click of the kickstand to sustain a rhythm. The ad also contains an elderly couple smooching and some businessmen toting the tablet. Microsoft will launch the device tomorrow.

As you can tell from watching the ad, it took plenty of hard work to get the spot's choreography just right. You can actually get a behind the scenes look at how the ad was put together by watching the video below. With the holiday season approaching and the tablet launching Monday, you can expect to see the ad play quite often during your favorite prime time shows.

source: YouTube via WPCentral

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posted on 25 Oct 2012, 12:08

1. chronopc (Posts: 86; Member since: 18 Oct 2012)


Surface ads reminds me of Glee.

posted on 25 Oct 2012, 12:26

3. bbblader (Posts: 580; Member since: 24 Oct 2011)


they remind me of freerun

posted on 25 Oct 2012, 12:20

2. antmiu2 (Posts: 215; Member since: 19 Jun 2011)


christopher scott from sytycd!

posted on 25 Oct 2012, 12:35 1

4. Topcat488 (Posts: 1163; Member since: 29 Sep 2012)


Yeah, it's better to dance all the way through your video, when your OS is full of CRAP. Ugly UI and a system that only gives you brain strains, laggy, and oh wait a minute... shutting down! No thanks windows sp8. The depopulation vaccine company.

posted on 25 Oct 2012, 15:11

5. nofear (Posts: 151; Member since: 22 Jun 2012)


I think sp8 will take sometime, this product is still way better than iOS in scale of 0 to 5.

posted on 25 Oct 2012, 15:13

6. nofear (Posts: 151; Member since: 22 Jun 2012)


My vote is 4 for sp8 and 3 for iOS.

posted on 25 Oct 2012, 15:18

7. JonBjSig (Posts: 176; Member since: 17 Nov 2011)


I cringe every time I see them drag the tablet over the table with the screen on the table.

posted on 25 Oct 2012, 20:55

8. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


really simple if you thick about it cuz if each person just follows THEIR instructions the whole thing will matc up

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