Barista misses out on Samsung GALAXY Note LTE in new Samsung ad
Suddenly, the fences holding back those on line are kicked away (subliminal message!) and as the Apple iPhone users burst out of the line, a Samsung GALAXY Note LTE falls into each of their hands. "Freedom!," cries one of the converted iPhone users (from the closed iOS system?). There is a rock guitarist, marching band and skateboarders all celebrating the Samsung GALAXY Note as those formerly clutching the iPhone are now taking pictures with the GALAXY Note LTE. And even that guy who was "Sam-sunged" in one of the recent Samsung ads is seen getting blown out of a cannon.
And that leaves our old friend, the barista. As the ad ends, he is left all alone on line for the iPhone saying his parting words, "Now that was over the top."
Was the ad worth waiting for? Let's us know your opinion by dropping your comments in the box below.
1. k1ng617 (Posts: 264; Member since: 13 Oct 2009)
Honestly didn't show enough of the phone. Not a mention of the 5.3in screen which I think is the larger selling point rather than the stylus.
2. MalakiMills (Posts: 256; Member since: 15 Jun 2010)
Agreed, Should have focused more on the screen and thinness then just a stylus. Was pretty cool that they brought the lead singer from The Darkness to sing That song though.
17. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)
i definitely agree… the people i was watching the game with didnt even know what the commercial was about except something about an iphone… samsung needed to at least put way more brand recognition instead of some pink dude
28. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)
When I saw that pinkish guitarist I was crossing my fingers for a tmobile logo. But alas no news yet...
37. rawdeal (Posts: 21; Member since: 22 Nov 2011)
i am using this phone frm 3 mnths n the best part of this phone is its spen(not stylus)...this is no ordinary stylus....u will amazed by the functionalities spen have to offer...
3. vvelez5 (Posts: 623; Member since: 29 Jan 2011)
That "rock guitarist" is Justin Hawkins, front man of The Darkness who made it big in the with that song in the commercial.
I loved that commercial 2nd best one of the day, behind the Clint Eastwood Chrysler commercial.
4. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)
pretty lame commercial...^^^^ agreed no way to tell this phone apart from any other android phone based on the commercial. Really should have emphasized the screen size & stylus more.
5. Mario1017 (Posts: 336; Member since: 04 Sep 2011)
What a waste of 90 seconds and $9 million. They didnt even talk about the phone at all and only showed it for like 20 seconds out of the whole commercial. very bad add.
10. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
Agree. They can still make up with a good TV commercial campaign of the features it has. And show off the SPen a but more
39. Mario1017 (Posts: 336; Member since: 04 Sep 2011)
Yea they can, but they blew their biggest chance probably ever
6. solidsnakeduds013 (Posts: 218; Member since: 20 Oct 2010)
I wanted to see a gs3 but there wasn't one... Highly disappointed. I don't need a 5 inch screen what I need is the gs3!!!
9. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
Wait? You actually believed the S3 would appear on a commercial? Even after all the confirmation that the S3 wuldn't show up even in MWC you asking them to make a commercial about a phone they haven't even announced? You read news by any chance?
7. TARDIS (Posts: 16; Member since: 18 Jan 2012)
I agree with all of you in saying that Samsung should have made the phone itself more of the focus on the commercial rather than how big a deal it is that it's going to be available. I loved it when The Darkness came on though! One of my favorite songs of all time - I believe in thing called looooooooooove!!!!!!!!!!
8. remixfa (Posts: 14255; Member since: 19 Dec 2008)
dude, i fell over laughing when the guitarist fell into the shot. that commercial was awesome. Definitely one of the best of the game.
you guys are missing the point of the commercial. it wasnt about specs... specs dont sell phones to the masses... it was about hype. Samsung said that they want apple's "love", which is hype. The chicks that were watching the show with me all said "i have no idea what that phone was, but i want it now". So it was a very effective commercial.
12. vvelez5 (Posts: 623; Member since: 29 Jan 2011)
Couldn't agree with you more Remixfa. These commercials are made to have staying power. People like us would love to see all the specs but normal consumers aren't interested in that. They want something that catches their eye and makes them come into the stores to check the product out and to purchase it.
13. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
Still think showing up some more features would be awesome . Maybe they follow up with some good TV campaign I've said commercials that talk power do not mean much
16. XiphiasGladius (Posts: 813; Member since: 21 Aug 2011)
I'll assume in the follow-up commercial the barista will also be enticed aside from the showing the phone features, thinkin' about it makes my brain day dream again. LOL
19. remixfa (Posts: 14255; Member since: 19 Dec 2008)
they have plenty of time to release a feature or 2 about the phone. but if they have no hype, only geeks are going to buy it. think about how many of the iphone's physical features are shown off in an iphone ad. next to none. yet, there is hype all around the dumb thing. its "magical", and "if its not an iphone", and "face time". not one of those commercials tell you what an iphone is made of, yet they all helped sell millions of the thing.
We, the geeks of the word want features and specs and benchmarks. Average joe is to stupid to understand, and wants hype. Samsung is taking a page from apple. They are trying to gather the sheep to their pulpit with pomp, flash, humor and hype.
31. E.N. (Posts: 2532; Member since: 25 Jan 2009)
Dude, this advertisement was clearly a failure. It's probably one of the worst super bowl advertisements that I've seen. I can believe you said that you fell over laughing when you watched this crap. And Apple at least shows their phones for more than, what, two seconds at a time? Usually, the entire commercial is showing off features.
34. chadrick0814 (Posts: 208; Member since: 23 Nov 2011)
An iPhone can't provide 30 seconds worth of features.
35. E.N. (Posts: 2532; Member since: 25 Jan 2009)
Oh my gawd, you're so funny. You guys only post snarky comments like these to get approval from your fellow Android users. You're old news.
40. remixfa (Posts: 14255; Member since: 19 Dec 2008)
considering even your fellow ibots arent thumbing you up, looks like your old news as well EN.
41. remixfa (Posts: 14255; Member since: 19 Dec 2008)
no, EN, the entire apple commercial is filled with magical words and showing off APPS. Tell me the last time apple bragged about their pitiful 3.5 inch screen, design cues, camera size, or processor in a commercial.
46. E.N. (Posts: 2532; Member since: 25 Jan 2009)
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(iPod touch, but still....)
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Believe it or not I bought a Skyrocket from At&t last week and will soon be returned. The screen was big and nice but it was no retina display. The camera/camcorder was great but it wasn't like iPhone's. The #1 thing that I'm going to miss is direct access to files like downloaded documents and being able to send something as simple as attachments directly from the email app. Other than that, there's not really much I'll miss....not even the widgets really (although they were nice). Android is great, but you guys need to quit making it seem like the best thing ever cause its really not.
11. akita256 (Posts: 80; Member since: 26 Jan 2012)
Totally agree with the comments above.........I was thinking the exact same thing as I was watching the commercial. I just thought it was a pretty stupid and un-informative commercial and a total waste of Samsung's money. Why would they spend $9 million and not say anything about the phone itself or any of its features........which is what everyone in the world wants to see??!!! It totally missed the boat as far as getting the message out about the Note. If I were CEO of Samsung, whoever on my staff (or whoever the ad agency is) that dreamed up this wasteful and irrelevant commercial would be fired tomorrow. And it would never be shown again because it's so pointless.
15. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
It depends Samsung got attention. The commercial could be better but a good TV campaign could kick some fire sales people saw some things .not as much as I would like but the following campaign with TV adds could make this an interesting investment
14. aztaxia12295 (Posts: 269; Member since: 22 Nov 2009)
im sorry, but that's the last thing im thinking about right now!
18. XiphiasGladius (Posts: 813; Member since: 21 Aug 2011)
I have already fiddled with the monstrosity (my workmates property), I gotta describe it as an oversized/monsterized SGS2, plus a lot more functionalities. Just gotta love the screen though you'll almost spend a long time staring at it. . .
20. albie1937 (Posts: 18; Member since: 05 Feb 2012)
If anyone seen the Super Bowl trophy celebration like I did, all I saw was a lot of Giants players holding iPhone 4s phones taking pics of the Lombardi Trophy. That phone markets itself. Samsung didnt win any fans tonite with that commercial.
38. rawdeal (Posts: 21; Member since: 22 Nov 2011)
no wonder apple dosent sell wel outside US.......people in US are so obsessed with iphone that they cant appreciate a better phone in the market...in this consumer's world, people demand and we get what we want and an iphone sells what it has...there rnt ny option...samsung sells what we desire to have....galaxy note with an spen will take u in a league of its own.....u wil be amazed by the functionalities spen is offering....
21. marcofluff (Posts: 4; Member since: 05 Feb 2012)
Can please some correct me did it mention AT&T at all? Hmnnnnnn it looks like the other carriers will get it
24. Sniggly (Posts: 7253; Member since: 05 Dec 2009)
The ad was funny as hell and attention getting. The Darkness's "I Believe In A Thing Called Love" was an awesome choice for a song, and the over the top reaction by the former iFans was great. I don't know that it's the best spot for an Android phone I've ever seen, but still, nicely done.
People aren't really looking to be informed with Superbowl ads. They're looking to be entertained. This ad did the trick.
25. Gdrye (Posts: 109; Member since: 02 Jan 2012)
When reading the description about the commercial i realized phone arena leaves out important stuff, like how do you forget to mention that Brian Urlacher is in the commercial!?!?! no big deal, he's just a hall of famer!
P.S. i believe the commercial was a really good idea by samsung, one way to show there is something else besides an iphone to a large group of people, and the 4th quarter was actually good, so not too many people turned the game off before it ended...good call samsung
27. DechyX (Posts: 120; Member since: 16 May 2011)
....ughh, the commercial was alright, but I feel like Samsung could have done a better job. Even as a flash and glitter show for the masses of sheep that may have been trying to appeal to... there just could've been... more. An effective ad should resonate with you... this was kind of forgettable.
29. Venkat_5.uni (Posts: 12; Member since: 06 Jan 2012)
i felt that the international add was much better than this one, it showed actually why we should take the note....
30. mettec (Posts: 13; Member since: 13 Dec 2011)
It's wasn't meant to show much of the device but rather build a little hype. Now that people know it's coming they will be searching the web for more info on it.
32. Elwhite1 (Posts: 3; Member since: 11 Jan 2012)
Its a Super Bowl Ad, Super Bowl Ads are meant to wild crazy and outrageous, they dispayed enough features to get you interested, like the Stylus, the large screen, front facing camer, and navigation. The Ad was meant to entertain, while people are partying during the game, not as technical review. If you want to learn more about the phone, tells you at the end to check at Best Buy.
33. supaman21 (Posts: 43; Member since: 14 Sep 2011)
"dude with the (omits name) hair in the samsung commercial made me want it" most females dont need to know exactly what it is just like they didnt know why bradshaw tried to sit down before he scored...... they just want it and well most of the time they definitely get it
36. Donte_W (Posts: 3; Member since: 23 Nov 2011)
I definitely feel that they could have done much better with the commercial, I mean what about the RAM? What about the dual core processor? What about the 1080p videos and the 2megapixel front shooter? When I saw the commercial, all I could say is "that definitely did not do the phone justice!" The best part about it is that I'm a college student and I doubt majority people here research phones as much as I do soooo I'm looking to be one of the few here to have it! lol... pre-ordered my ceramic white one 10 mins ago! Wooo, too hype!!! haaa
42. flatplanet (Posts: 1; Member since: 06 Feb 2012)
I guess most of you don't remember the 1984 Apple Macintosh commercial which is considered one of the greatest commercials of all time. The product wasn't shown even once! And Apple was only mentioned at the end! BUT - it is was wildly successful.
43. gallitoking (Posts: 4704; Member since: 17 May 2011)
it was a good commercial... if it was in prime time on the CW network... but not for the superbowl... 6 millions... hmmm will not recup that investment... ohh well Samsung fans will love it and only them..
44. remixfa (Posts: 14255; Member since: 19 Dec 2008)
and every chick that saw it. which is one of the iphone's prime markets. woops!