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Banking? Only 10% would trust Apple with it, weird study finds

Posted: , by Victor H.

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Banking? Only 10% would trust Apple with it, weird study finds
Now, we wouldn’t even imagine Apple going into the banking industry, but a study by marketing researchers KAE actually suggests the contrary. KAE was so confident Apple is about to enter the banking sector that it actually conducted a survey asking people whether they’d trust the world’s most valuable company with their money. The result? If getting 10% of user’s trust is low, then Apple got a big sharp “no.”

Only around 500 of the 5,000 surveyed said they’d trust Apple handle their finances. And of those 500, nearly 81% were tech savvy users currently banking  mostly online. At the same time, current users of Apple products, were more likely to trust the company with their hard earned dollars.

“Once the power of the Apple brand and its options for growth are understood, it tends to prompt one of three responses from financial institutions: accelerated invention, defensive benchmarking or blissful issue avoidance. We know that not everyone would be impressed by the arrival of an ‘iBank’; we also know that the boldness of the next big Apple move will inspire and terrify in equal measure,”KAE managing director said.
 

Having iTunes and the App Store, and this nearly intimate connection with developers, this could make more sense than is obvious from a glance. But is it really something that's in the realm of possibility? You have your say in the comments below.

source: BGR

16 Comments
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posted on 23 Mar 2012, 10:39 7

1. theBankRobber (Posts: 645; Member since: 22 Sep 2011)


Lmao reminds me of Futurama when the only bank is Big Apple Bank

posted on 23 Mar 2012, 12:59 6

10. BlacRaZredge (Posts: 36; Member since: 06 Mar 2012)


im leaning toward apple=unbrella corp.

posted on 23 Mar 2012, 19:18 1

15. andro. (Posts: 1935; Member since: 16 Sep 2011)


Haha! They released the t-virus to the world on June 29, 2007

posted on 23 Mar 2012, 10:41 5

2. ZayZay (Posts: 555; Member since: 26 Feb 2011)


Hmmm. If this did happen, they would market it as "The New Bank" because you don't want your money in an old bank, and then millions would buy into it. Another thing for Apple to have you by the b**ls so you have to do what they want.

Side note. Turned on the store demo ipad yesterday and the terms and conditions is what, like 46 pages long??? Wtf? Who reads that. Shady Shady.

posted on 23 Mar 2012, 10:43 4

3. darktranquillity (Posts: 284; Member since: 28 Feb 2012)


Apple gonna keep the peoples money in offshore funds.

posted on 23 Mar 2012, 17:47 1

13. JC557 (Posts: 821; Member since: 07 Dec 2011)


Oh, I'm sorry. I can't divulge information about that customer's secret, illegal account.

...Oh crap. I shouldn't have said he was a customer... Oh, crap. I shouldn't have said it was secret... Oh, crap! I certainly shouldn't have said it was illegal! [sits back, fanning himself] Ah, it's too hot today.

posted on 23 Mar 2012, 10:49 5

4. android_hitman (Posts: 591; Member since: 07 Jul 2010)


OMFG!!! that's exactly what's missing from this planet

posted on 23 Mar 2012, 11:23 9

5. ZEUS.the.thunder.god (unregistered)


nobody would like to hand over their hard earned money to bunch of greedy a$$****$.
P.S. - if they enter in the banking industry it would be called magical. and they would probably sue all the other banks because apple invented banking.

posted on 23 Mar 2012, 11:49 4

6. jamrockjones (Posts: 345; Member since: 26 Oct 2011)


I wouldn't give them my money.

posted on 23 Mar 2012, 11:56 8

7. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


"Banks do one thing, retain money. Too many transactions back and forth, in and out can appear cluttered and make your money hard to follow. We've revolutionized the banking experience. You put your money in. We keep it.
With our simple one-way transaction, your money will disappear right before your eyes so fast you'll think it's magical. I promise you, your retinas will be so dazzled by our gorgeous new display.
I'm proud to introduce our brand new iWallet. We've got our 'i' on your wallet.
Oh, and one more thing... we've patented the hell out of it."

posted on 23 Mar 2012, 12:08 1

8. irvinkeith (Posts: 54; Member since: 27 Jan 2010)


lol i love this

posted on 23 Mar 2012, 13:01 2

11. EclipseGSX (Posts: 1546; Member since: 18 Oct 2011)


haha reminds me of that episode of South Park, Margaritaville

"We can put that check in a money market mutual fund, then we'll re-invest the earnings into foreign currency accounts with compounding interest aaaand it's gone"

posted on 23 Mar 2012, 12:47 5

9. remixfa (Posts: 13902; Member since: 19 Dec 2008)


hell no.. then apple would sue the government saying that they invented the iDollar before the American dollar.

posted on 23 Mar 2012, 17:14 1

12. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


The irony of this is that Apple wouldnt be the most crooked company in the industry. At least initially...

posted on 23 Mar 2012, 18:02 1

14. cellphonejunky (Posts: 14; Member since: 21 Mar 2012)


never hated on apple, i prefer android but if they pull the same tactics in banking as they do in their cunnert industry, they will collapse any government they want in 5 years. say hello to the philip k d**k, post apocalyptic big brother future

posted on 23 Mar 2012, 19:19 3

16. andro. (Posts: 1935; Member since: 16 Sep 2011)


f*ck me the mayans were right!

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