BBM Shop celebrates first birthday, has been visited 1.5 billion times

The BBM Shop was created to help BlackBerry monetize its messaging app. By selling items like stickers, BlackBerry has had more than 1.5 billion visits to the BBM Shop since it went live on April 1st 2014. During the year that just passed, 1.87 billion stickers have been sent by BlackBerry. The BBM Shop currently has more than 250 items for sale, and besides stickers you will find various apps and games.

The average month sees 250 million visits to the BBM Shop and the average Shop user visits three times a week. These visitors must be buying stickers as 500 million of them are sold each month. 20% of those using stickers on their messages send a least one each week. The average user sends 10 messages with stickers during the typical week.

Sticker use has really surged even as the number of visits to the BBM Shop has risen more gradually. BlackBerry CEO John Chen says that the company plans on continuing to look for ways to monetize BBM and the BBM shop. It should be interesting to see what new things might be in store for the messaging app this year.


source: BlackBerry