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Atari founder Bushnell: Tim Cook is no Steve Jobs

Posted: , by Alan F.

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Atari founder Bushnell: Tim Cook is no Steve Jobs
If the name Nolan Bushnell doesn't ring a bell with you, perhaps it should. Bushnell is a tech veteran who started up Atari and Chuck E. Cheese, and he hired 19 year-old, sandal wearing Steve Jobs back in 1974 as a developer making $5 an hour. His sense of current Apple CEO Tim Cook is that he is the guy you would want to keep things steady. "But I just feel like somebody needs to stick a little bit of dynamite under his left cheek," Bushnell says. Saturday will be the second anniversary of Jobs' death after the Apple co-founder and CEO finally succumbed to Pancreatic Cancer.

"I use some Apple products and like them. But I lately have been spending much more time in the Google-sphere than the Apple-sphere."-Nolan Bushnell, founder, Atari and Chuck E. Cheese

Bushnell has a new book out titled "Finding the Next Steve Jobs: How to Find, Keep and Nurture Talent." Bushnell sees Cook as a conservative, buttoned down executive. "I have a feeling -- and this is a funny thing that happens with people who are very buttoned down -- that (Cook) probably thinks he's innovating, when in fact it's just micro-evolution," said Bushnell. "They were able to build (the new iPhones) cheaper, which is something I would expect Tim Cook to do." As for Steve Jobs and Steve Wozniak, the Atari founder says that they had passion and "fire in their belly".

Bushnell is a fan of Google's approach which might lead to some clunkers here and there, but has lead to the self-driving car and Google Glass. And while he had a chance to be an early investor in Apple, Bushnell turned down the opportunity because he never thought that Jobs could become a CEO.

Bushnell's new book is all about finding the next Steve Jobs

Bushnell's new book is all about finding the next Steve Jobs


source: CNN

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posted on 03 Oct 2013, 22:51 14

1. GeekMovement (Posts: 1521; Member since: 09 Sep 2011)


Well, it is a true statement. Tim Cook is no Steve Jobs.

posted on 03 Oct 2013, 23:19 9

6. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


I have said it for some time now, Gates and Jobs are one-of-a-kind geniuses. They didn't get hired to do the job, they created what was Microsoft and Apple at their best and two of the most succusful companies of all time. Balmer and Cook are just guys who were hired to step in .. Balmer ran MS into the ground, Tim Cook may fair better but the way Apple is changing everything that Jobs created in just two years, I think Cook is doing even a faster job and ending Apples reign than I could of ever imagined lol

posted on 04 Oct 2013, 05:52

14. Daftama (Posts: 575; Member since: 03 Nov 2012)


Well that makes to two things I can't wait to see go down Verizon and Icrap phone not the company just the phone

posted on 04 Oct 2013, 07:26

15. Chaseism (Posts: 82; Member since: 08 May 2013)


That's a pretty bold statement seeing as a lot of people would lose their jobs if the iPhone were to "go down." Although you may be waiting a while since 9 million of them were purchased in the opening weekend. Still, you shouldn't hope for something to fall apart. Try hoping for improvement.

Tim Cook is no Steve Jobs and that's probably a good thing. Steve Jobs could sell anything to anyone, but he was also a jerk. Tim Cook has been nicer to his employees, the public, and even trying to do better by Foxxcon employees. I have no complaints about this.

And as far as innovation goes, remember many companies have their roadmaps set years into the future. We don't know how much of that is the case with iOS. But next year is Apple's year. They have no excuse not to deliver. iOS 7 is amazing for the amount of time in which it was built, but by next year, they will have had a great amount of time to really transform our experience. Same goes with the hardware and other Apple products. Forstall is no longer an excuse.

posted on 04 Oct 2013, 08:36

16. Finalflash (Posts: 1908; Member since: 23 Jul 2013)


Yea, next year is always Apple's year. Just like this year was supposed to be, and the last year, and the one before that...you know....all the way to the iPhone 4.

posted on 04 Oct 2013, 01:39 1

11. JC557 (Posts: 1164; Member since: 07 Dec 2011)


Of course Steve Jobs was no Steve Wozniak either...

I'm sure Nolan Bushnell knows who really worked on the Breakout project and how Jobs somewhat stiffed his own friend.

posted on 03 Oct 2013, 23:06 4

2. alpinejason (Posts: 262; Member since: 06 Sep 2011)


not even in the same ballpark

posted on 03 Oct 2013, 23:08 1

3. promise7 (Posts: 479; Member since: 03 Jul 2013)


That's a no brainier, there's only one Steve Jobs. I just hope Apple can learn from what he did there and not just build off what he's done.

posted on 03 Oct 2013, 23:15 1

4. amiaq (Posts: 499; Member since: 30 Jun 2012)


HTC also need their own version of "Steve Jobs"

posted on 03 Oct 2013, 23:18

5. CX3NT3_713 (Posts: 2010; Member since: 18 Apr 2011)


We knew that already...lol

posted on 03 Oct 2013, 23:44

7. fjftokyo (Posts: 57; Member since: 06 Jun 2013)


Apply Cold Water To Burned Area!

posted on 04 Oct 2013, 00:00 1

8. Kishin (Posts: 647; Member since: 30 May 2013)


Tim Cook must be feeling some Type of Way

posted on 04 Oct 2013, 00:45 1

9. itsdeepak4u2000 (Posts: 2866; Member since: 03 Nov 2012)


This sentence is so true "I have a feeling -- and this is a funny thing that happens with people who are very buttoned down -- that (Cook) probably thinks he's innovating, when in fact it's just micro-evolution," said Bushnell. "They were able to build (the new iPhones) cheaper, which is something I would expect Tim Cook to do."

Apple is not innovating anymore it's just micro-evolution. Very true that Tim Cook is no Steve Jobs. :)

posted on 04 Oct 2013, 01:17

10. KIANO (Posts: 68; Member since: 13 Feb 2011)


The statement is true. But there will be someone who may be inspired by Steve Jobs. There will be someone who may be better or similar to him. The question is when and where is this someone? At least I believe that only the one who posses great abilities and talent like him is the one who has founded his/her own company.

posted on 04 Oct 2013, 02:58

12. SprintGuy26 (Posts: 66; Member since: 21 Mar 2011)


"But I just feel like somebody needs to stick a little bit of dynamite under his left cheek"

meaning cook is half-a$$ing it....that made me laugh,good wording indeed

posted on 04 Oct 2013, 03:06

13. Rongocook (Posts: 76; Member since: 20 Sep 2013)


Fact statement.

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