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Asus PadFone will solve the problems of "tablet hesitators"

Posted: , by Victor H.

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Asus PadFone will solve the problems of
Asus has been making the headlines lately by saying it will be among the first companies bringing Android 5.0 Jelly Bean devices to market and explaining that it will wait until the “right time” arrives to jump on the Windows Phone bandwaggon.

But this here explanation of the target group for the Asus PadFone is particularly interesting. “Tablet hesitators” - that’s the group of people Asus thinks will be looking to buy the PadFone, a handset that slips into a tablet chassis, which in turn fits a keyboard dock, much like a matroska nesting doll. This means that you essentially pay for only one device with all the processing power, and everything else - the tablet screen and keyboard come as an additional, cheaper accessory.

“There is a massive segment of the market called the "tablet hesitator" and those guys aren't buying our tablets," Asus said at MWC.

"And they aren't buying iPads or Samsung tablets because they haven't got it yet - they don't want the double expense and they don't want to feel they are being fleeced by the operator on two contacts.There is a whole raft of reasons. What our solution does it try to answer the reasons for that tablet hesitator to get them involved."

Benson Lin heading Asus’ handheld department then quoted numbers saying 55% of smartphone owners wanted a tablet, but only 13% bought one. Asus looked at the huge majority that didn’t get one and asked them why. 

"Many said they didn't want to pay the extra money for it or the extra data plan. We have done a lot of surveying and we think that is what people want. We are always trying to solve a problem."

Does the Asus PadFone solve your problems? Let us know in the comments below.

source: Pocket-lint

23 Comments
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posted on 05 Mar 2012, 07:44 2

1. MalakiMills (Posts: 256; Member since: 15 Jun 2010)


If this comes to verizon then I will definately be buying it (off contract unfortunately, couldn't pass up the nexus for my upgrade).

posted on 05 Mar 2012, 07:54 2

2. Jamus (Posts: 30; Member since: 19 Feb 2012)


My dinc is dying, my upgrade date is coming, and I want a tablet. Please come to Verizon and fix all of my issues at once :)

posted on 05 Mar 2012, 07:57 1

3. deago78 (Posts: 157; Member since: 08 Oct 2009)


I hadn't thought of it that way. Not a bad angle. The only fault is that people are going to need more options than just a single smart phone that can convert into a tablet. I doubt the 42% of people who didn't buy a tablet will all find the same smartphone appealing.

posted on 05 Mar 2012, 09:01 2

4. Commentator (Posts: 2467; Member since: 16 Aug 2011)


If this comes to Sprint sometime within the next 3 months this is my next phone. I wish the specs were higher though: 720p S-AMOLED, quad-core Qualcomm S4, and 1080p on the tablet dock. A man can dream, though...

posted on 05 Mar 2012, 09:21 3

6. Commentator (Posts: 2467; Member since: 16 Aug 2011)


Oh, and to answer the question posed in the article: yes, this does solve my problems. It replaces my dying EVO 4G, it provides me with a tablet, and the keyboard dock lets me write papers, spreadsheets, and presentations, so I shouldn't need my also-dying ASUS notebook any more.

posted on 05 Mar 2012, 09:05 2

5. theoak (Posts: 320; Member since: 16 Nov 2011)


With the blur between tablet and phone ...

I am thinking of dropping my "phone" to a simple and easy "feature phone" ... no super huge screen ... so battery draining radios ... keypad only ... simple ... basic ... small ... portable ... fits in a pocket.

I will then get a tablet ... with a data plan ... for email, Facebook, messaging, Skype, apps ... etc.

I should save money this way too ...

posted on 05 Mar 2012, 11:13

9. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


haha! that's exactly what my friend is doing right now.. an old monochrome Nokia phone, and a tablet with 3G.. he said he never missed a beat..

posted on 05 Mar 2012, 09:56

7. Jeradiah3 (Posts: 1008; Member since: 11 Feb 2010)


Despite then lame, yet funny video.................this is a good idea because it eliminates paying for 2 spearate items! I dont like the screen size because its too small for me, but i can see alot of people buying it

posted on 05 Mar 2012, 10:53 2

8. AdamLeonard (Posts: 45; Member since: 24 Aug 2011)


Yes, the problem as they define it could be most easily solved by the carriers allowing subscribers to use their data plans on more than one device. Carriers are of course not inclined to create a system whereby customer utility is increased (especially where data consumption might increase) unless they get paid lots more money.

There is one other reason they don't want to allow pooling of data, though. A person could get a tablet and a phone and then give one to a spouse thus you really have 2 people using one contract.

Having said that, I would definitely look at this padphone idea if it were on Sprint.

posted on 05 Mar 2012, 11:55 1

10. conscious (banned) (Posts: 15; Member since: 02 Mar 2012)


Sharing data would be great

posted on 05 Mar 2012, 12:19

11. georgiejr (Posts: 5; Member since: 29 Feb 2012)


If this was an LTE phone then that would be awesome. will the Prime keyboard dock be compatible with the padfone tablet?

posted on 05 Mar 2012, 13:01 1

12. GeckoHA559 (Posts: 47; Member since: 28 Jan 2011)


Fantastic presentation clip here, not sure about the 5 hit combo moves though but it was really funny, great work with grabbing the phone/fone from the tablet/pad.

posted on 05 Mar 2012, 13:57 4

13. Chronos (Posts: 258; Member since: 25 Feb 2012)


"Does the Asus PadFone solve your problems?"

Yes, it absolutely does.

posted on 09 Apr 2012, 15:55

21. exotablet (Posts: 2; Member since: 09 Apr 2012)


check out exotablet.com/exotablet.htm hot on the heels at a quarter of the price - and you can use your current mobile so no need to learn a new phone.

posted on 05 Mar 2012, 14:08 2

14. jhattara (Posts: 33; Member since: 27 Feb 2012)


My current smartphone is closing on the end of its life cycle and I really need a new phone. I'd also love to get a tablet, but don't want to spend lots of extra for it. I've dreamed of this even before Asus first announced it last year.

posted on 05 Mar 2012, 15:44 1

15. KingKurogiii (Posts: 5633; Member since: 23 Oct 2011)


it's exactly what the Tablet Hesitatators need. depending on carrier availability this has the potential to be a big hit. it'll probably replace my dad's Bionic and it's Lapdock 500 unless the ICS update brings improvement to Webtop.

posted on 05 Mar 2012, 16:59 3

16. mercorp (Posts: 974; Member since: 28 Jan 2012)


the padfone is a godsend.

posted on 09 Apr 2012, 15:57

22. exotablet (Posts: 2; Member since: 09 Apr 2012)


check out exotablet.com/exotablet.htm hot on the heels at a quarter of the price - and you can use your current mobile so no need to learn a new phone.

posted on 06 Mar 2012, 00:13

17. Deicide (Posts: 47; Member since: 02 Jul 2011)


Interested.... But I have a Galaxy Note... Deciding on whether to get this...
But it's another dual-core... T.T

posted on 06 Mar 2012, 00:17

18. KingKurogiii (Posts: 5633; Member since: 23 Oct 2011)


it has an S4 which is substantially better. it would be worth it if you buried your Note into it somehow.

posted on 06 Mar 2012, 01:28 1

19. Deicide (Posts: 47; Member since: 02 Jul 2011)


Yeah, but Qualcomm's S3 processor was just plain out horrible after owning a Sensation and using the AT&T GNote. But I did look at the HTC One X, and it looked much more smoother.

If the tablet has the 1900x1200 resolution like the Prime Infinity then I might just get it.

Samsung should've made something like this when they announced the Note 10.1.

posted on 06 Mar 2012, 03:59

20. roscuthiii (Posts: 1852; Member since: 18 Jul 2010)


Hmm, Verizon has said that they'd be starting shared data plans soon too...

posted on 09 Apr 2012, 15:59 1

23. remixfa (Posts: 14044; Member since: 19 Dec 2008)


does it solve a problem? heck yea. tablets right now are essentially large screen smartphones with very little that differentiates them. snapping your phone into a large screen (with its own extended battery) really helps the dilemma.

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