Are cell phones to blame for the dwindling magazine business?
Here's the explanation: According to the Alliance for Audited Media, people have stopped paying attention to the magazines on the impulse-buy racks at supermarkets. While waiting in line at checkout, instead of looking for what other stuff to put in their cart, customers often prefer to just take a look at their phones and do whatever the do with them. It seems the market watchers have identified this phenomenon as "mobile blinders," as it makes consumers "blind" to certain types of products.
Some popular magazines have seen quite a drop in sales last year. Cosmopolitan, for example, has recorded a drop of 18.5% in single copy sales. Other publications that have registered significant loss of circulation include People and Star.
Well, what can we say? Those publishers better start working on their digital versions, because that's where things are headed!
3. jsdechavez (Posts: 708; Member since: 20 Jul 2012)
But mining out the stuff for those gadgets do result to loss of more trees, animal habitat, even watersheds. And these can lead to calamities such as extinctions and floods for example..
6. RaKithAPeiRiZ (Posts: 1372; Member since: 29 Dec 2011)
if we are happy with the devices we have , this won't be a problem
14. tmcr7 (Posts: 161; Member since: 02 Nov 2011)
But what about those who upgrade their devices every year?
2. jsdechavez (Posts: 708; Member since: 20 Jul 2012)
Well, everyone can now access the internet with more ease and modes of access... Internet on the go, anywhere with smartphones and tablets and computers.. Information has been more reachable in more ways and more and more people are seeing that. That's sure to take a hit on print media.
7. Droid_X_Doug (Posts: 5918; Member since: 22 Dec 2010)
I think you have hit on the reason for continued decline in print media readership - the Internets. Why anyone would want to lug around 5+ lbs of magazines for a plane-ride when they can load up their SD card with an equivalent number of digital editions is beyond me.
4. Planterz (Posts: 984; Member since: 30 Apr 2012)
Maybe it's the fact that magazines are 10% content, 90% advertisements.Or the stank-a$$ cologne/perfume ads that make you smell like a whore.
9. darkkjedii (Posts: 12353; Member since: 05 Feb 2011)
I no longer buy time, subscribe to CNN, espn the magazine, or USA today. All those are on all 3 of my mobile devices. Ipad3, note2, and ip5...so no need for paper ones anymore.
10. Even4steven (Posts: 37; Member since: 03 Aug 2012)
It's not just that people are reading the magazine online on a variety of hardware. I believe that there is so much more content available now, that we no longer need those companies to compile the information for us. We are past that now. Magazine are the new 8-track players...
11. nghtwng68 (Posts: 81; Member since: 26 Nov 2009)
Magazines are in the same dilemma as newspapers. Hard copies are taking a back seat to digital form. Magazine companies better start amping their digital marketing business to stay competitive. People just aren't reading much anymore and are relying so much on digital media and outlets from tablets, smartphones, social networks to TV. Get with the times or get left behind.
12. laheelahee (Posts: 213; Member since: 09 Apr 2012)
it seems like i only read magazines when my eyes hurt from staring at a screen for too long...
15. jroc74 (Posts: 5192; Member since: 30 Dec 2010)
Could be. I ordered a book thru Amazon. Paper book. I ordered another on...eBook. I have looked at the eBook more times than the paper back one.
The convience. I was one of those that swore I wouldnt give up the traditional way of reading. Now? Having my entire library in my pocket? Too hard to pass up. And I can access it with any browser too?
The convience cannot be beat.
There are cons tho. I work in a secure area. No cell phones in the office, no personal electronic media things period. A paper back book would come in handy at work.