Are cell phones to blame for the dwindling magazine business?
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Here's the explanation: According to the Alliance for Audited Media, people have stopped paying attention to the magazines on the impulse-buy racks at supermarkets. While waiting in line at checkout, instead of looking for what other stuff to put in their cart, customers often prefer to just take a look at their phones and do whatever the do with them. It seems the market watchers have identified this phenomenon as "mobile blinders," as it makes consumers "blind" to certain types of products.
Some popular magazines have seen quite a drop in sales last year. Cosmopolitan, for example, has recorded a drop of 18.5% in single copy sales. Other publications that have registered significant loss of circulation include People and Star.
Well, what can we say? Those publishers better start working on their digital versions, because that's where things are headed!
source: BusinessInsider
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15 Comments
3. jsdechavez posted on 12 Feb 2013, 02:20 0 2
But mining out the stuff for those gadgets do result to loss of more trees, animal habitat, even watersheds. And these can lead to calamities such as extinctions and floods for example..
6. RaKithAPeiRiZ posted on 12 Feb 2013, 02:33 1 0
if we are happy with the devices we have , this won't be a problem
14. tmcr7 posted on 12 Feb 2013, 20:17 0 0
But what about those who upgrade their devices every year?
2. jsdechavez posted on 12 Feb 2013, 02:18 1 0
Well, everyone can now access the internet with more ease and modes of access... Internet on the go, anywhere with smartphones and tablets and computers.. Information has been more reachable in more ways and more and more people are seeing that. That's sure to take a hit on print media.
7. Droid_X_Doug posted on 12 Feb 2013, 03:12 1 0
I think you have hit on the reason for continued decline in print media readership - the Internets. Why anyone would want to lug around 5+ lbs of magazines for a plane-ride when they can load up their SD card with an equivalent number of digital editions is beyond me.
4. Planterz posted on 12 Feb 2013, 02:23 0 0
Maybe it's the fact that magazines are 10% content, 90% advertisements.Or the stank-a$$ cologne/perfume ads that make you smell like a whore.
9. darkkjedii posted on 12 Feb 2013, 06:11 1 0
I no longer buy time, subscribe to CNN, espn the magazine, or USA today. All those are on all 3 of my mobile devices. Ipad3, note2, and ip5...so no need for paper ones anymore.
10. Even4steven posted on 12 Feb 2013, 07:25 1 0
It's not just that people are reading the magazine online on a variety of hardware. I believe that there is so much more content available now, that we no longer need those companies to compile the information for us. We are past that now. Magazine are the new 8-track players...
11. nghtwng68 posted on 12 Feb 2013, 09:20 0 0
Magazines are in the same dilemma as newspapers. Hard copies are taking a back seat to digital form. Magazine companies better start amping their digital marketing business to stay competitive. People just aren't reading much anymore and are relying so much on digital media and outlets from tablets, smartphones, social networks to TV. Get with the times or get left behind.
12. laheelahee posted on 12 Feb 2013, 14:47 0 0
it seems like i only read magazines when my eyes hurt from staring at a screen for too long...
15. jroc74 posted on 13 Feb 2013, 11:59 0 0
Could be. I ordered a book thru Amazon. Paper book. I ordered another on...eBook. I have looked at the eBook more times than the paper back one.
The convience. I was one of those that swore I wouldnt give up the traditional way of reading. Now? Having my entire library in my pocket? Too hard to pass up. And I can access it with any browser too?
The convience cannot be beat.
There are cons tho. I work in a secure area. No cell phones in the office, no personal electronic media things period. A paper back book would come in handy at work.
