Apple's secret sauce for success is inventory management
0. phoneArena 29 Mar 2012, 07:41 posted on
There are a couple of things making a successful phone maker the world’s largest company in market cap and if we knew them all we’d be starting our own…
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1. nnaatthhaannx2 (Posts: 820; Member since: 19 Oct 2011)
i think its just the apple name that goes along with their advertising.
6. darkkjedii (Posts: 20085; Member since: 05 Feb 2011)
Name brand only matters, if the products baring said name deliver on performance, and dependability.
2. wendygarett (unregistered)
100% true story... thats why I love Dell!!!
3. remixfa (Posts: 14255; Member since: 19 Dec 2008)
we also call that false demand by being out of stock.. which is a mental trick that makes people want it longer. Compare that with Nintendo's Wii stock.
The less you have, the more people want to "buy it now". It creates a sense of urgency in the purchase and false pride that you have something that another doesnt.
4. downphoenix (Posts: 3155; Member since: 19 Jun 2010)
True. This is one of the things Sony used to kill off the Dreamcast, they created a heavy false demand which made people want the PS2 over the Dreamcast, despite the PS2 initially having a very poor launch lineup and graphics that at the time were only similar to or even worse than the cheaper Dreamcast. Then when Sega had no choice but to call it quits because the average dumb consumer didnt know a good gaming system when it hit them in the face, then they did an inventory shock. Seriously, I got a Dreamcast in March when they announced they were pulling out, the PS2 was scantly found., there was like 2 at the local walmart. I got a PS2 2 months later and they had over 100 in stock. Fortunately the PS2 lineup was much better by that time, got Onimusha with it, and also picked up Twisted Metal Black when it came out the next month.
Apple does this too, but to greater success than even Sony. They had low supply on the initial Ipads, then with the demand being so great, they did an inventory shock on the new ipad and set off sales records.
5. remixfa (Posts: 14255; Member since: 19 Dec 2008)
ha. I miss my dreamcast. that thing was awesome. Some ass robbed my house and stole it, along with like 10 games, 4 controllers, those little PMP memory thinggys and all sorts of stuff. like 600 bux worth of merch.
but yea, the point is valid. .lol
7. EclipseGSX (Posts: 1717; Member since: 18 Oct 2011)
oh man i loved my Dreamcast too and those memory cards with the display that went into your controller and you could take it out and play those pixelated games like snake lol
10. E.N. (Posts: 2610; Member since: 25 Jan 2009)
I agree with the theory of false demand in general but I don't think that's what Apple is (intentionally) doing. Every year they make more and more devices so waiting is shorter. Take the new iPad for example. They had pre-orders and had so much inventory that they didn't even sell out and they still broke records. I obviously don't know what's going on behind Apple's doors but it seems like if Apple could give their iDevices to everyone who wants them at launch, they would. Purposely playing with low inventories can be dangerous. I was going to return my iPhone 4 and buy the Evo 4G after Steve Job's "you're holding it wrong," but waiting for the Evo to restock gave me time to reconsider, which ultimately led to me changing my mind.
11. remixfa (Posts: 14255; Member since: 19 Dec 2008)
Amazingly, false demand makes people want it more, which makes sales go up. Its actually better to continually be running out of stock and getting "just a few in" than it is to have shelves full of inventory. It has been proven to work over n over again. Rediculous but true.
No, Apple stocks up phones for months in advance for the launch. They have the stock piles, they just dont send them to the stores. They give enough to whip up some sales frenzy, then cut em off. Its completely on purpose.
8. ericsorensen (Posts: 53; Member since: 17 Nov 2011)
Nothing secret about inventory management and how it can boost profit if managed tightly. Nice article with clear explanations and formulas.
9. mohdr (Posts: 4; Member since: 29 Mar 2012)
All about Modern Slavery >>> if you know what i mean.
12. WirelessCon (Posts: 309; Member since: 11 May 2010)
3.5 days! Wow. The company I work for had about 90 days worth of inventory, and I've knocked them down to 14 days and I'm about to knock it down to 10.
I need a considerable raise; 10% bonus from saved deprecation... I would be well off.