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Apple's new ad campaign for the Apple iPad focuses on apps

0. phoneArena 17 Feb 2013, 01:24 posted on

Apple's new billboards for the Apple iPad focuses on the 300,000 apps in the App Store available for the slates and each billboard shows an Apple iPad mini and a full-sized iPad running a specific app while the top of the ad has a headline that reveals the category of the app running on the tablets, such as "Elementary" for school related software...

This is a discussion for a news. To read the whole news, click here

posted on 17 Feb 2013, 01:34 4

1. Bernoulli (Posts: 1586; Member since: 01 Sep 2012)


Well, good thing people don't use ipads as their gps, I think. .. And hope

posted on 17 Feb 2013, 01:49 4

2. rudlie (Posts: 182; Member since: 13 Mar 2012)


the lost boys always need a gps

posted on 17 Feb 2013, 10:34 1

19. Bernoulli (Posts: 1586; Member since: 01 Sep 2012)


Yeah Haha it's that sheep effect!

posted on 17 Feb 2013, 20:54

68. rudlie (Posts: 182; Member since: 13 Mar 2012)


Bernoulli has a good equation but this Bernoulli lost in direction. what a faith hahaha

posted on 17 Feb 2013, 21:43 1

69. Bernoulli (Posts: 1586; Member since: 01 Sep 2012)


Not this one, I've got a lumia so with nokia maps I can't ever be lost

posted on 17 Feb 2013, 02:08 12

3. nikenturd (unregistered)


LOL Apple blows. I guess those APPS is what all they got since theyre 1 year behind in technology.

posted on 17 Feb 2013, 11:10 4

25. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


Apple blows to people that don't like apple, mainly close minded android fans who think only android matters. Millions of people enjoy their iPads daily, cuz to them apple doesn't blow... Sooooo really u just said that to say absolutely nothing, other than u don't like apple. Don't worry though, your android pals will give u plenty of lol's and green thumbs. By the way I typed this from my iPad 3 which doesn't blow.

posted on 17 Feb 2013, 22:49 1

71. Reluctant_Human (Posts: 867; Member since: 28 Jun 2012)


He's just displaying the same bias you use towards anything non apple.

posted on 17 Feb 2013, 22:35

70. jsdechavez (Posts: 708; Member since: 20 Jul 2012)


EXACTLY! APPS is all Apple has. They are so behind in innovation. They relied to long on refreshing the same old tired hardware design and UI that they need to really, really capitalize on their only strength, their app store.

posted on 17 Feb 2013, 03:25 13

4. BattleBrat (Posts: 1175; Member since: 26 Oct 2011)


I posted this before, I post it again. I (stupidly) bought an ipod touch xxl (known to you as an ipad 4) And it is worthless, my Xperia Tablet S SMASHES this POS, I hear people saying that the Ipad is a better tablet than an Android Tablet, And they are FULL OF IT!!! The lack of a file system cuts the legs out from under it. and the lack off floating resizable apps further kills it OverSkreen browser is badass, and Floating Widget is equally badass. I can type something in quick office while looking something up in OverSkreen, while having slacker radio's control widget on screen (with floating widget) AT THE SAME TIME! Then i can using androids file system, transfer it to a memory stick using a $1 adapter With the giant iPod touch I can do none of this. IT IS A GIANT I POD TOUCH NOTHING MORE! $700 down the drain!

posted on 17 Feb 2013, 06:57 7

9. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


Dude if it sucked that bad, them why did you keep it long enough for it to be monkey down the drain? You shoulda returned it man. It sounds like either you're really trying to bash the iPad, or you didn't act on the return policy, even after realizing u didn't like it. How long was it before you knew u didn't like the thing man? It really sounds like you asked for it.

posted on 17 Feb 2013, 07:32 4

11. Eonnaydra (Posts: 209; Member since: 23 Oct 2012)


BattleBrat,you are an idiot.
I have tested the Xperia Tablet S and it has an horrible screen,it is not stable,it lags sometimes even more 2-3 seconds.Let's be objective and unbiased.These kind of guys like you and all the apple or android fanboys ruin this tech site.
And I'm not an fanboy,iPad is still the best tab on the market in every aspect,I must admit that,despite having a Nexus 7.

posted on 17 Feb 2013, 10:43 3

20. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


I agree with you eonnaydra. I've tried other tablets, and my fiancé has a galaxy tab 8.9 running 4.1. The iPad UI is boring I admit that, but the core features and operability of the iPad combined with the apps, and Eco system are second to none. Also whatever apple is doing with software/hardware optimization is insane. The iPad needs a UI facelift, but the tablet in and of itself is the best you can buy rite now.

posted on 17 Feb 2013, 11:16 4

27. BattleBrat (Posts: 1175; Member since: 26 Oct 2011)


The iPad, it is smooth, BUT IT'S USELESS! iOS makes for a craptastic Tablet OS it is too locked down, too simple, tablet computing for dummies it is, but you see, I HAVE A BRAIN! I know how to optimize my Android devices for battery life and performance AutoKiller and Juice defender are your friends. My tablet runs lean and mean. Screen looks fine to me, it isn't Retina,but I'm getting the next Nexus 10 when it comes (it'll be a toy tablet, not for school) 2-3 second lag? not on my tablet! Why dont I return the iPad?
1. iTunes U
2. There are some notetaking apps that are not on android that i liked on my iPod touch (the smaller one LOL) that prevent me from selling it.
3. If the iPad is the book, what will I word process on? I need two tablets.

posted on 17 Feb 2013, 11:28 4

32. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


That fact that u need juice defender and all that stuff states that there's a problem from the get go. I don't need to optimize, and download juice defender. I just get great battery life out the box, and can do everything I need and want to do on my iPad. I think u just wanna bash apple, and want the attention u get from android nation when u do it. So I say have at it enjoy yourself. I'll enjoy my iPod xxl POS USELESS iPad LMAOOOOO

posted on 17 Feb 2013, 12:20 4

38. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


I like how u say the iPad UI is useless, but its used by NASA, the NFL, MLB, hospitals, airlines, and elementary thru college...yet it's useless huh? Get over battlebrat, or should I just say brat lol. U hate apple and that's fine, thats your choice but don't hate so much, it makes u look childish dude.

posted on 17 Feb 2013, 12:30 2

43. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Totally agree!
In Saudi- Arabia and in middle east people all buy the iPad just to show off and think there cool, and this is thetrend showing I can afford it, what a joke
™®©

posted on 17 Feb 2013, 08:08 1

13. tedkord (Posts: 5264; Member since: 17 Jun 2009)


Monkey down the drain. I know it was an auto correct, but the image have me a chuckle.

posted on 17 Feb 2013, 08:10 2

14. tedkord (Posts: 5264; Member since: 17 Jun 2009)


*gave* me a chuckle. See. Friggin auto correct.

posted on 17 Feb 2013, 10:51 1

24. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


I just read that and cracked up Ted. Wow monkey down the drain LMAOOOOO

posted on 17 Feb 2013, 11:23 1

29. lolioslol (banned) (Posts: 182; Member since: 10 Dec 2012)


apple's novelties cannot be returned once opened, dumbass.

posted on 17 Feb 2013, 11:37 4

34. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


Actually your the dumbass cuz apple will take back opened items long after the return period if they exhibit no outside or liquid damage. Dumbass android boy

posted on 17 Feb 2013, 10:48 3

21. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


Also what made u even buy an iPod xxl if the Xperia S smashes it? This is an iPad 4 u bought, meaning u had three other iPads + the mini to learn from. Dude I hate to say it, but while I won't call u a liar cuz I don't know u...I will say u sound like a sucker dude.

posted on 17 Feb 2013, 11:24 3

30. lolioslol (banned) (Posts: 182; Member since: 10 Dec 2012)


Says the guy that bought a Note II, got rid of it, and bought it again. Of course that never happened, you never had a Note II, but that's your fave story to tell.

posted on 17 Feb 2013, 11:35 2

33. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


Say what u say but I know one thing. I sure as hell won't be trying to prove to u that I did. I could give a flying **** what u have to say. To b honest.

posted on 17 Feb 2013, 12:36 2

47. lolioslol (banned) (Posts: 182; Member since: 10 Dec 2012)


I'm confused, I thought I was being ignored? LOL

posted on 17 Feb 2013, 05:13 2

5. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


I really hate how Apple uses Apps as a selling point...Because
1) Almost 99% of their promoted apps weren't developed by them and
2) Almost 90% of their apps aren't free, this is like EA making players pay for a DLC ending after paying for the full game already. If it's not part of the package, don't promote it as if it was, or at least include a coupon or voucher to redeem like 20 paid apps for free or something.

It really surprises me that people actually fall for this kind of marketing scam.

posted on 17 Feb 2013, 05:19 4

6. blingblingthing (Posts: 459; Member since: 23 Oct 2012)


These ads are really intended for some poor uninformed saps. People that are informed shop around and can see their is android doing more for less.

posted on 17 Feb 2013, 10:16 5

17. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


How many software programs are on the PC? billions, you don't see any focus on how many for the most prolific platform for over 20 years..why you ask? because most users use a handful of programs that suit their needs. Apple, iDon't care when you hit a billion apps.... 99% are useless... and 99% is a conservative estimate.

Typical Apple trying to make a big deal about nothing useful and just a big bullet point

posted on 17 Feb 2013, 12:40

51. greathero1 (Posts: 494; Member since: 13 Jun 2008)


Well im pretty sure the developers who developed the apps love the attention associated with the advertising. This is a plus for developers in my book and nothing but upside to their bottom line can come from it. You have to see the bigger picture bro and chill in the Apple/google pissing contest.

posted on 18 Feb 2013, 06:17

72. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


Where did I say this was bad for devs? I just said they're ripping off consumers by saying the iPad has access to 300 000 apps without a single mention of added cost of actually purchasing said apps.

posted on 17 Feb 2013, 18:25

66. 9thWonderful (Posts: 232; Member since: 24 Jan 2013)


that's funny b/c at least 30% of their apps are free...so either the new 100% is now 120% or you don't know what you are talking about. the "apps aren't free" argument worked back in about 2011 but now its not the case. i download plenty of free apps on both my iP5 & my iPad. have you actually used an iPad long enough to have a valid point or are you just talking? seems like you are just talking.

posted on 18 Feb 2013, 06:33

73. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


Yeah, if you count freemium and trial apps....Believe me, when my friend went for national service, he lent me his iPad 2 for use for 2 weeks. And within that 2 weeks was the time I truly developed a deep hatred for Apple's bulls**t about having quality apps and blah blah blah. It doesn't friggin count when 99% of the time when I was looking for apps to do simple task, it would cost me money (I'm not friggin s**tting you when even a simple scientific calculator app which is a dime in a dozen available for free on Android cost $0.99).

And worst, their trial apps...Their trial apps are basically nothing more than screenshots with a little buttons and sounds that comes from the real app. There was this one guitar app that I downloaded lite version of. Here's what their lite version does, It gives you access to random 5 chords every time you start the app, you can't save the positions and it's ridden with ads. Tell me, does an app like this that hardly does anything counted as a "Free" app to you? At least with Android, the lite version meant that it still does what it's supposed to do, but with ads and additional features locked (features like Tuner, etc), that's a trial app and can be counted as free.

oh yes, freemiums, yeah sure the apps store is full of them...Tell me when you actually complete any of them without paying for any in game items with real money.

Here's what happened to the iPad btw, I tinkered around with it for about 2 days and for the rest of the 12 days, it just sat on my living room table untouched until my friend came and took it back.

posted on 17 Feb 2013, 05:51 1

7. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


Lol, i can use tablet optimized apps on my nexus, my gmail runs in two panel mode, paranoid android...

posted on 17 Feb 2013, 06:26 7

8. nikenturd (unregistered)


As an Android user , Apple hater and a musician I gotta admit iOs music Apps are pretty impressive, i wonder why these apps havent been ported yet (exclusivity perhaps)....haven't seen an Android music app (ie. guitar ) that worked smoothly well....

posted on 17 Feb 2013, 07:29 2

10. networkdood (Posts: 6326; Member since: 31 Mar 2010)


I wonder about how many of the 300k apps for the iPad have actually been downloaded. P.A. had an article about the large amount of apps for iOS that have never been downloaded.

posted on 17 Feb 2013, 18:27 1

67. 9thWonderful (Posts: 232; Member since: 24 Jan 2013)


many of the apps on both iOS and Android are pointless. let's not pretend its just Apple here...

posted on 17 Feb 2013, 10:27

18. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


Because iOS users are way easier to sap money out of...

Think about it this way, if many iOS devs ported their apps to Android, people will eventually crack it (especially if it's a popular app) and install it without paying the devs.

And when word gets around that Android has almost all the same apps as iOS but can get it for free via cracking, most iOS users would switch over to Android (since Apple puts so much emphasis on apps, I believe that's the No.1 reason why people are reluctant to switch to Android). And when most iOS users switch over to Android and cracking their apps, how many iDiots will be left at the other camp to actually buy their apps? In the end, the devs lose. And also it would cost them more money to hire and develop an anti-crack system for their apps, so it's overall a lose for devs either way.

posted on 17 Feb 2013, 12:30 3

44. lovefist (unregistered)


Android user here too but for tablets, ipad is ahead in terms of apps. Nexus 7 is good but I prefer iPad for tablets.

posted on 17 Feb 2013, 07:33 2

12. networkdood (Posts: 6326; Member since: 31 Mar 2010)


Huh, my 200.00 nexus 7 has over 200 tablet apps on it....300k may sound nice, but is the price of an iPad worth it?

posted on 17 Feb 2013, 11:16 1

26. nikenturd (unregistered)


I Would say yes. That is the reason why I still keep my Ipad 3... (I own a Note 2, Nexus 4 and a bang for the buck $150 China tablet with a 1280 pixel IPS screen)... Apple exclusive apps are exellent IF you know how to maximize their potential....I can replicate a whole recording studio by just using one app using the provided natural sounding instruments and synthesizers..or I can inter twine several music apps to form a studio quality recording and. thats something that you cannot do on any Android app yet

posted on 17 Feb 2013, 16:03

63. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


Garage band?

posted on 17 Feb 2013, 09:37 1

15. Cha7520 (Posts: 216; Member since: 31 Oct 2010)


hmmm...lets see what we can talk about now. "retina display!"...opps...no...android has 1080p displays now. I know "quality material that the iphone 5 is made of"...opps..no..the HTC One will be metal. I know "the 8 mega pixel camera with a saphire lens"...opps..no..Samsung Galaxy IV will come with a 13 mega pixel camera. So lets make commericals talking about a panarama picture mode...opps...Android phones have been doing that since 2010. Okay...lets make a commerical about the noise cancellation on the iphone..opps..damn..Android phones do that too. Well, hell, lets talk about our Apps..lol. Sorry Apple, you had your reign, the fact is, you are behind the times, and your phone iphone5 is already outdated.

posted on 17 Feb 2013, 10:50

23. InspectorGadget80 (Posts: 6736; Member since: 26 Mar 2011)


Dont forget the xperia z rugged water/dust proof phone :) apple doesnt know how too evolve

posted on 17 Feb 2013, 12:51

55. greathero1 (Posts: 494; Member since: 13 Jun 2008)


I would say they evolve just fine. It's the big shifts that seems to be their problem lol.

posted on 17 Feb 2013, 13:03

56. greathero1 (Posts: 494; Member since: 13 Jun 2008)


Dude my Nexus 4 is already outdated. That's how technology swings these days and when you look at how the big manufacturers for Android are also going to 1 top of the line model with yearly updates, you will be saying the same thing about those models as well. Your definition of outdated is a little wrong b/c using your terms, every Android model that came out last year in the fall is outdated and that's simply not the case. The S3, Note II, One X, and Optimus G are all still great powerful devices that can hold their own against just about everything on the horizon. A nice spec sheet is cool but who updates devices every 3 months just for a 1080p screen or a 13 mp camera?

posted on 17 Feb 2013, 09:45 5

16. OptimusOne (Posts: 694; Member since: 22 May 2012)


some IOS apps are pretty decent. I gotta admit

posted on 17 Feb 2013, 10:48

22. InspectorGadget80 (Posts: 6736; Member since: 26 Mar 2011)


Seriously apple need too hire new engineers. They cant keep the same design for the last five years. I hope when their consumers see the new iph5/ipad & finally realize it doesnt have nfc nor a full hd screen. They will switch phones

posted on 17 Feb 2013, 11:27 1

31. lolioslol (banned) (Posts: 182; Member since: 10 Dec 2012)


People ar estarting to figure it out. The best thing apple can do to hurt themselves and help their competition is continue on exactly as they have been. Keep releasing the xact same thing every six months (excuse me, little better battery life, marginally better processor, and slightly improved screens REVOLUITIONNOVATIVE!!!!!!) and file bullsh*t lawsuits.
Your cultis-I mean fans want something NEW, not more lawsuits. Please apple I implore you, DO NOT LISTEN TO YOUR FANS!

posted on 17 Feb 2013, 12:03

36. InspectorGadget80 (Posts: 6736; Member since: 26 Mar 2011)


And yet the board of executives will recieved a huge billion dollar pay out while the store employees recieve none

posted on 17 Feb 2013, 12:39 1

50. tedkord (Posts: 5264; Member since: 17 Jun 2009)


That's no different than any other large company.

I worked for a company many years ago, and salaried people went four years without a raise because, " the company wasn't doing well." Of course, the cost of benefits rose quite a bit each year, so it was like a pay cut.

Each of those four years, the CEO received a raise of over 10% on his multi million dollar salary, and a bonus that was always at least double his salary.

After the fourth year, I stopped working there (with no notice).

posted on 17 Feb 2013, 12:34 1

45. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


No they don't need to innovate or need new engeniers, let it remain how everything is in the next couple of 4 years, and this bad fruit should tumble and be rated by moodys stated during helpless like BB & Nokia WP8™®©

posted on 17 Feb 2013, 12:37 1

49. lolioslol (banned) (Posts: 182; Member since: 10 Dec 2012)


Exactly! apple is their own worst enemy

posted on 17 Feb 2013, 12:37 2

48. Eonnaydra (Posts: 209; Member since: 23 Oct 2012)


You are stupid,my friend.
iPad 4 has 2048/1536 pixels (264 ppi),that's over FHD panel.
I am living in a country from Europe?Why do I need NFC,when it is useless here?
I must admit that iOS should receive a new UI,but the hardware(A6X)+software +300 k optimized apps,that's combination is insane.
The design of iPad,the materials used to build it make it the most beautiful tab on the market.Why do they need to change it when it sells like hot-cakes?If the big iPad will have the design of iPad mini,I will switch from my Nexus 7 to it.
Stop hating Apple's products for no reason and let's be objective.Their products are awesome,stable and bugless.

posted on 17 Feb 2013, 12:44 1

54. biophone (Posts: 1896; Member since: 15 Jun 2011)


+1. Only thing I would amend is they are bugles that isn't true. They definitely are awesome though.

posted on 17 Feb 2013, 13:59

58. BattleBrat (Posts: 1175; Member since: 26 Oct 2011)


No, the Xperia tablet S is better constructed, it feels better, the finish is better, the weight distribution is better, It is made of glass and aluminum as well, the aluminum back panel on the Xperia Tablet S is thicker than the iPad. the iPad 4 feels cheap in comparison, and the Nexus 10 has a higher resolution screen, and the Archos 97 Titanium HD has an EQUAL resolution screen at a much lower price. I hate apples products because they are like using a computer with your hands tied behind your back and typing with your nose, SO annoying!

posted on 17 Feb 2013, 15:22

60. willard12 (Posts: 886; Member since: 04 Jul 2012)


"Bugless".....meanwhile people on your continent can't even make a phone call with with the latest iOS update. So, you don't need need NFC because it's worthless in Europe. What about HDMI, is that worthless? Or, multitasking, file management, Bluetooth file transfer, and USB OTG. You are correct to say why change when it sells like hotcakes. Apple has no need to change when millions will line up to buy the next Apple product regardless of what it lacks and has the same UI as the iPad 4,3,2, and 1. Be objective.

posted on 17 Feb 2013, 12:41 3

52. biophone (Posts: 1896; Member since: 15 Jun 2011)


A) iPhone 5 has a new design and its one of the best looking phones available today.
B) iPad is likely to get redesign similar to beautiful iPad mini.
C) apple's greatest strength is their excellent design and expensive materials they use.
D) they already have pixel density so high the human eye can't see it. There is no need for a higher resolution.
E) NFC is great but its not used widely enough to be useful. It's a technology in beta something apple usually doesn't do. How many people actually pay for things with their phone?

posted on 17 Feb 2013, 15:54 2

61. darkkjedii (Posts: 12624; Member since: 05 Feb 2011)


Awesome post biophone. Specs specs specs r all that matter to most droiders. When will they understand that the end user experience is what matters most to apples target audience...the general consumer. The droiders sit here all day, and bash something that's not even catered to them for what it doesn't do that they like. That's like liking scrambled eggs but getting mad at a place that doesn't sell them, when u could just go to a place that does.

posted on 17 Feb 2013, 16:42 1

64. biophone (Posts: 1896; Member since: 15 Jun 2011)


Heck the full HD is a great example of that. Sure that may be better spec wise however if your eye can't tell the difference then who cares?

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