Apple's main goal is to make great products, not money, says Jonathan Ive

0. phoneArena posted on 31 Jul 2012, 09:29

Sir Jonathan Ive, who is Senior Vice President of Industrial Design at Apple, and the person primarily responsible for the cool looks of your iPhone, iPod and iPad, has given a speech at the British Embassy's Creative Summit this Monday, talking about Apple's product-oriented approach to business...

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