Apple's main goal is to make great products, not money, says Jonathan Ive

55. shuaibhere posted on 31 Jul 2012, 11:14 5 2

if money is not the main theme then wy the igadgets are over priced....

and their aim is to not only make great products..... but their aim is only they should make great products..... if others do the will sue them.....

57. groupsacc posted on 31 Jul 2012, 11:30 3 2

He's right though. They don't try to make money to become rich. They try to make money to fund their iLawsuits.

59. kach22 posted on 31 Jul 2012, 11:35 1 4

It's sad to see people of such status giving false statement. I agree that apple make great looking device (not essentially great device) but they don't care much about money sounds so hollow.

61. ishfaq.mehraj posted on 31 Jul 2012, 11:45 4 3

And you think we believe you...?

62. robocopvn posted on 31 Jul 2012, 12:10 3 2

Don't be serious guys, He might thought he was in the comedy show =DDDDDDDD

64. JayMoney88 posted on 31 Jul 2012, 12:32 2 2

Absolutely ridiculous either he is completely oblivious to Apple's actual plans or he is lying though is teeth. We all can recall a time when dear old apple's "innovation" was completely useless and almost had the company going bankrupt. They have constant legal battles to try and stiffle the "innovation" that he is claiming to be their main objective. They want to have the only phone, laptop and music player on the market so they can have a monopoly and charge exorbitant amounts for their products like they do in many parts of the world already. They use doctored photos, patents that have nothing to do with each other and crooked lawyers to win their court cases yet he says their objective isn't to make money?? What an absolute and odious lie.

66. whysoserious posted on 31 Jul 2012, 12:37 0 2

http://www.phonearena.com/news/Russias-largest-carrier-accuses-Apple-of-dictatorship_id32865

..and that why this statement is a complete B.S.

68. tedkord posted on 31 Jul 2012, 12:40 5 2

They don't care about money, yet Steve Jobs implemented a policy of not giving a single penny to charity, that continued well past the point when they became the company in the world. It took a shareholder uprising to get them to issue a dividend. And they don't want to pay the rate others do for standard patents that their product wouldn't work without, wanting to pay a half a cent for those, but demanding $14 for shapes, colors and grids.

Nope, they don't care about money at all.

71. downphoenix posted on 31 Jul 2012, 13:04 2 1

In the case of Ive and his team, Im sure they are more focused on making great products than great profits. However, Apple as a whole is focused on the profits. They are a corporation, they have no obligation or goal other than to make its shareholders and executives a lot of money.

72. networkdood posted on 31 Jul 2012, 13:07 0 2

live from new york....

73. Roomaku posted on 31 Jul 2012, 13:08 2 2

I wonder if he honestly believes what he says. Whatever people say Apple may have a high appreciation for there customers but like any company in the history of the world care about making money or being profitable. I like Apple's designs and Ive (among others) does great work but Apple is just as money oriented as other companies.

74. taco50 (banned) posted on 31 Jul 2012, 13:16 2 8

This is why I love Apple. They make products that they're passionate about and care about making something their customers will love.

77. zaidalrawi80 posted on 31 Jul 2012, 13:50 0 2

They got the huge revenue due to their high quality products not like the others who made their devices of cheap junk plastic and even the IOS has no issues as the others have...

78. Gaurav008 posted on 31 Jul 2012, 13:50 0 1

What's there in profits...we just get over 70% profit in each iphone sold...leave aside the ipad,macbooks aka natbooks...ipods and other iproducts....and while doing this customer satisfication service...we earn great profits...
while we take time offfrom innovation..we patent anything[#google glasses] that we see is going to get some traction in the future...

later we look at the other 'rectangular","iphone wannabe" models being brought up in the market and we sue them...our afternoon recreation playcentre..courts..

79. darkkjedii posted on 31 Jul 2012, 13:51 1 0

CNN reports an apple event is scheduled for sept. 12th. With the iPhone and iPad mini being announced, and the iPhone launching on the 21st.

83. ishfaq.mehraj posted on 31 Jul 2012, 14:21 1 2

iDiot

85. cangie posted on 31 Jul 2012, 15:32 1 2

sure buddy... is that why everything in Apple is so damn overpriced?

87. TheRetroReplay posted on 31 Jul 2012, 15:36 1 2

Oh sure Apple's not into making money, then why is their cash reserves in foreign banks? Why are they strong arming stores and starting all these patent wars to try and create a monopoly in the mobile market?

88. The_Innovation posted on 31 Jul 2012, 15:42 0 2

How funny is this. As soon as they feel Samsung and overall Android phones will officially beat them this year, they suddenly say that they want to make better products, and not make more money. Well why weren't they doing that for the past 3 years?

89. doejon posted on 31 Jul 2012, 15:54 1 2

hahaha great joke.... :-D

90. Allister posted on 31 Jul 2012, 16:45 0 2

The VP is just blowing a lot of B.S. Their products cost more than others and they have lower hardware specs than most. So if thats to looking to make money I don't know what is.

92. austene posted on 31 Jul 2012, 16:55 0 2

PUHAHAHAHAHA what a load of bull.

94. pkiran1996 posted on 31 Jul 2012, 17:28 1 2

Couldn't agree more...what a load of shi.t. Apple are the perfect if not the best example of capitalism.

95. f1r3z0r posted on 31 Jul 2012, 17:31 1 2

its that the goal of apple of not make money just great products, why they dont donate that money or makes better the chinese factory ?

98. Y_S_L posted on 31 Jul 2012, 17:52 1 2

Apple never, neithe donate's nor sponsor's in, on anything....
iv'e never herd or seen any.

99. Y_S_L posted on 31 Jul 2012, 17:53 0 2

Apple loves litigations.

106. InspectorGadget80 posted on 31 Jul 2012, 21:36 2 1

YOU LIYING SON OF A BTCH. first of all Apple ORDER Samsung to pay some 68 million dollars in cash for damages in lost of sale which ridiculas HIGH and GREEDY. and you don't make better products. YOU'RE products LOOKS THE FREAKING same every year and only make a new model once a year and never changes. HOW dare you talk bout APPLE doesn't wants money. and why you call or anyone call him SIR was he even knighted by the majesty the queen?

108. nosybummer posted on 01 Aug 2012, 00:45 2 1

biggest joke of the century

112. becazican posted on 01 Aug 2012, 09:50 0 1

than this man is an idiot if he really believes that. apple is one of the most money hungry companies right next to the oil companies

113. TarunV posted on 01 Aug 2012, 12:02 1 0

Without the iPhone the "smartphone" would not mean what it means today. Android may still have come out on its own, but it was more a Google need not to let Apple own the industry. No matter whether you like the iPhone or not or the iPad or not, each product has helped define and advance the definition and capabilities of the smartphone and the tablet. When you force other vendors to react you have them at an advantage. Just on the rumor that Apple is developing its own brand of "smart" TV, the other major TV makers have created an alliance to further the advancement of smart TVs so that they can still get a piece of the market should Apple indeed bring forth a TV. Maybe other companies should focus on making great products and focus less on profit. If Apple is truly product focused before revenue and they are now the largest company (by market cap) in the world and the most profitable then instead of copying their products, copy their methods.
I mean, man, I put up my copy of Isaacson's Steve Jobs every now and then, and I see what a crazy rollercoaster ride it has been for Apple, being bankrupt, to becoming the most valuable company today... I know I'm going to get bashed up a lot for this, thumbs-downed crazy (I get thumbed down whenever I mention I use an iPhone) but still, I feel good doing this. Reminds me why I went to Steve Jobs memorial last month- because I respect and look up to the guy, and I still think that iPhone was the first Smartphone out there, when PDAs used to scare me... SO thumb me down all you can people... Just wanted to say this.

115. InspectorGadget80 posted on 01 Aug 2012, 20:42 1 1

hmmm like how you STEAL the NOTIFICATION bar from Android and pretty soon when u guys show off iOS 6 it will show FACE UNLOCKED. then you will once again sue any Android manufactuere for using FACE UNLOCKED

117. lyndon420 posted on 02 Aug 2012, 19:41 0 0

So...when does apple plan on implementing this "great products first, make money second" mentally? After they're done dragging the world through the courts?

119. michealhein posted on 11 Aug 2012, 08:23 0 0

Jonathan Ivebrahammovich "Our goalis not money, but very much money "