Apple's main goal is to make great products, not money, says Jonathan Ive
0. phoneArena 31 Jul 2012, 09:29 posted on
Sir Jonathan Ive, who is Senior Vice President of Industrial Design at Apple, and the person primarily responsible for the cool looks of your iPhone, iPod and iPad, has given a speech at the British Embassy's Creative Summit this Monday, talking about Apple's product-oriented approach to business...
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53. intos (Posts: 90; Member since: 06 Jan 2012)
great products ah ?? thats why you made a same phone for 2 years ?... just a simple and small update of the hardware??What about the technology that is hiden in a drawer for the next years, to make people spend money every year just for a small updates !!??? That is not a great product my friend... thats a great cheating!! If you are a great company and you want to make a great product ... put all your technology in a phone that is no need an update for the next 10 years !! Yeah , i know , that is against of the financial incentives of the company... soo , please cut this bullshιts about a great products...
55. shuaibhere (Posts: 1983; Member since: 07 Jul 2012)
if money is not the main theme then wy the igadgets are over priced....
and their aim is to not only make great products..... but their aim is only they should make great products..... if others do the will sue them.....
58. CreeDiddy (Posts: 600; Member since: 04 Nov 2011)
Remember "value is the perception of the persons needs of a product" and not by how much horsepower and features it has.
86. willard12 (Posts: 1508; Member since: 04 Jul 2012)
So...features and horsepower don't really matter. You should try used car sales.
57. groupsacc (Posts: 232; Member since: 28 Feb 2012)
He's right though. They don't try to make money to become rich. They try to make money to fund their iLawsuits.
59. kach22 (Posts: 153; Member since: 04 Nov 2011)
It's sad to see people of such status giving false statement. I agree that apple make great looking device (not essentially great device) but they don't care much about money sounds so hollow.
62. robocopvn (Posts: 387; Member since: 10 Mar 2010)
Don't be serious guys, He might thought he was in the comedy show =DDDDDDDD
64. JayMoney88 (Posts: 8; Member since: 30 Oct 2011)
Absolutely ridiculous either he is completely oblivious to Apple's actual plans or he is lying though is teeth. We all can recall a time when dear old apple's "innovation" was completely useless and almost had the company going bankrupt. They have constant legal battles to try and stiffle the "innovation" that he is claiming to be their main objective. They want to have the only phone, laptop and music player on the market so they can have a monopoly and charge exorbitant amounts for their products like they do in many parts of the world already. They use doctored photos, patents that have nothing to do with each other and crooked lawyers to win their court cases yet he says their objective isn't to make money?? What an absolute and odious lie.
66. whysoserious (Posts: 318; Member since: 20 Jul 2012)
..and that why this statement is a complete B.S.
68. tedkord (Posts: 9684; Member since: 17 Jun 2009)
They don't care about money, yet Steve Jobs implemented a policy of not giving a single penny to charity, that continued well past the point when they became the company in the world. It took a shareholder uprising to get them to issue a dividend. And they don't want to pay the rate others do for standard patents that their product wouldn't work without, wanting to pay a half a cent for those, but demanding $14 for shapes, colors and grids.
Nope, they don't care about money at all.
71. downphoenix (Posts: 3143; Member since: 19 Jun 2010)
In the case of Ive and his team, Im sure they are more focused on making great products than great profits. However, Apple as a whole is focused on the profits. They are a corporation, they have no obligation or goal other than to make its shareholders and executives a lot of money.
73. Roomaku (Posts: 278; Member since: 06 Feb 2012)
I wonder if he honestly believes what he says. Whatever people say Apple may have a high appreciation for there customers but like any company in the history of the world care about making money or being profitable. I like Apple's designs and Ive (among others) does great work but Apple is just as money oriented as other companies.
74. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)
This is why I love Apple. They make products that they're passionate about and care about making something their customers will love.
75. thedarkside (Posts: 652; Member since: 30 Apr 2012)
and they also care about how much money they make.
76. frydaexiii (Posts: 1425; Member since: 01 Dec 2011)
Yeah, customers just LURVE overpaying for a tiny screened phone with a locked down baby OS running on yesteryear's technology.
96. Y_S_L (Posts: 22; Member since: 30 Jul 2012)
And u fogot to mention the half_baked Darwin OS,
which when u open apps and stay's freezed at back-ground.....
84. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)
Not to mention the over 100% to 120% or even more that they charge over their cost. Don't you just love that?
97. Y_S_L (Posts: 22; Member since: 30 Jul 2012)
They love it, but still ignore's that fact's, due to stupidity
77. zaidalrawi80 (Posts: 21; Member since: 05 Jul 2012)
They got the huge revenue due to their high quality products not like the others who made their devices of cheap junk plastic and even the IOS has no issues as the others have...
78. Gaurav008 (Posts: 324; Member since: 20 Jul 2012)
What's there in profits...we just get over 70% profit in each iphone sold...leave aside the ipad,macbooks aka natbooks...ipods and other iproducts....and while doing this customer satisfication service...we earn great profits...
while we take time offfrom innovation..we patent anything[#google glasses] that we see is going to get some traction in the future...
later we look at the other 'rectangular","iphone wannabe" models being brought up in the market and we sue them...our afternoon recreation playcentre..courts..
79. darkkjedii (Posts: 19143; Member since: 05 Feb 2011)
CNN reports an apple event is scheduled for sept. 12th. With the iPhone and iPad mini being announced, and the iPhone launching on the 21st.
85. cangie (Posts: 14; Member since: 31 Jul 2012)
sure buddy... is that why everything in Apple is so damn overpriced?
87. TheRetroReplay (Posts: 254; Member since: 20 Mar 2012)
Oh sure Apple's not into making money, then why is their cash reserves in foreign banks? Why are they strong arming stores and starting all these patent wars to try and create a monopoly in the mobile market?
88. The_Innovation (Posts: 601; Member since: 18 Jul 2012)
How funny is this. As soon as they feel Samsung and overall Android phones will officially beat them this year, they suddenly say that they want to make better products, and not make more money. Well why weren't they doing that for the past 3 years?
90. Allister (Posts: 11; Member since: 14 Dec 2010)
The VP is just blowing a lot of B.S. Their products cost more than others and they have lower hardware specs than most. So if thats to looking to make money I don't know what is.
94. pkiran1996 (Posts: 166; Member since: 22 Oct 2011)
Couldn't agree more...what a load of shi.t. Apple are the perfect if not the best example of capitalism.
95. f1r3z0r (Posts: 90; Member since: 09 Nov 2011)
its that the goal of apple of not make money just great products, why they dont donate that money or makes better the chinese factory ?
98. Y_S_L (Posts: 22; Member since: 30 Jul 2012)
Apple never, neithe donate's nor sponsor's in, on anything....
iv'e never herd or seen any.
106. InspectorGadget80 (unregistered)
YOU LIYING SON OF A BTCH. first of all Apple ORDER Samsung to pay some 68 million dollars in cash for damages in lost of sale which ridiculas HIGH and GREEDY. and you don't make better products. YOU'RE products LOOKS THE FREAKING same every year and only make a new model once a year and never changes. HOW dare you talk bout APPLE doesn't wants money. and why you call or anyone call him SIR was he even knighted by the majesty the queen?
111. zhypher_23 (Posts: 195; Member since: 04 Jun 2012)
I believe they asked $2.5 Billion not $68 Million.
112. becazican (Posts: 52; Member since: 09 Nov 2011)
than this man is an idiot if he really believes that. apple is one of the most money hungry companies right next to the oil companies
113. TarunV (Posts: 28; Member since: 21 Jul 2012)
Without the iPhone the "smartphone" would not mean what it means today. Android may still have come out on its own, but it was more a Google need not to let Apple own the industry. No matter whether you like the iPhone or not or the iPad or not, each product has helped define and advance the definition and capabilities of the smartphone and the tablet. When you force other vendors to react you have them at an advantage. Just on the rumor that Apple is developing its own brand of "smart" TV, the other major TV makers have created an alliance to further the advancement of smart TVs so that they can still get a piece of the market should Apple indeed bring forth a TV. Maybe other companies should focus on making great products and focus less on profit. If Apple is truly product focused before revenue and they are now the largest company (by market cap) in the world and the most profitable then instead of copying their products, copy their methods.
I mean, man, I put up my copy of Isaacson's Steve Jobs every now and then, and I see what a crazy rollercoaster ride it has been for Apple, being bankrupt, to becoming the most valuable company today... I know I'm going to get bashed up a lot for this, thumbs-downed crazy (I get thumbed down whenever I mention I use an iPhone) but still, I feel good doing this. Reminds me why I went to Steve Jobs memorial last month- because I respect and look up to the guy, and I still think that iPhone was the first Smartphone out there, when PDAs used to scare me... SO thumb me down all you can people... Just wanted to say this.
115. InspectorGadget80 (unregistered)
hmmm like how you STEAL the NOTIFICATION bar from Android and pretty soon when u guys show off iOS 6 it will show FACE UNLOCKED. then you will once again sue any Android manufactuere for using FACE UNLOCKED
118. lyndon420 (Posts: 3658; Member since: 11 Jul 2012)
Apparently they are going to implement NFC into their phones. Wonder where they got the idea that NFC should be in a phone? Hmmm....
117. lyndon420 (Posts: 3658; Member since: 11 Jul 2012)
So...when does apple plan on implementing this "great products first, make money second" mentally? After they're done dragging the world through the courts?
119. michealhein (Posts: 2; Member since: 09 Aug 2012)
Jonathan Ivebrahammovich "Our goalis not money, but very much money "