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Apple's latest policy on apps could lead to ban of Candy Crush Saga

Posted: , by Alan F.

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Apple's latest policy on apps could lead to ban of Candy Crush Saga
So you're a big-time Candy Crush player on your Apple iPhone, are you? Better play the game while you can. It seems that changes to Apple's policies in the iOS 8 version of the App Store, prevents games from rewarding players for watching an in-app video, or sharing things on social networks. The latter is employed by Candy Crush. Some games will give you an extra turn if you watch a video containing an ad.

Apple's main concern is with the possible manipulation of an app's ranking in the App Store. According to some developers, Apple has been rejecting apps that reward players for viewing an ad, or for sharing on a social network. One developer, whose app was previously listed in the App Store, received a rejection notice even though all he did was re-skin the app. Apple cited guidelines 2.25 and 3.10 in rejecting the application.

Apple's guideline 2.25 prevents developers from promoting apps from other developers "in a manner similar to or confusing with the App Store." In addition, a targeted group of customers cannot receive added value from such a promotion. Guideline 3.10 prevents the manipulation of user reviews and chart rankings. Apple said the developer's app showed an EA game as a free game, violating the first rule. The other violation occurred when the app offered free in-game credits for watching videos of  apps made by other developers.

"2.25: Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or to provide significant added value for a targeted group of customers.

3.10: Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program."-Apple guidelines for app developers

Apple benefits as its mobile ad network iAd provides non-incentivized video. But this is about more than just helping iAds. Apple wants to keep its rankings free from any shenanigans, especially in light of a new App Store search algorithm coming in iOS 8.

There is talk that Apple will retroactively apply these rules, and an email sent to a developer hinted at such when it said that "Going forward, it is appropriate to remove any form of incentivized rating, or ad viewing, etc." Would Apple really remove a game as popular as Candy Crush until it removed the offending code? The tech titan might make some exceptions. In the same email mentioned above, Apple said, "Another app being out of compliance is not a reason for your app to be."

Example of incentivized viewing of video that Apple is banning

Example of incentivized viewing of video that Apple is banning


source:  MacRumors

16 Comments
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posted on 10 Jun 2014, 02:50 3

1. Planterz (Posts: 1079; Member since: 30 Apr 2012)


Who the f*ck cares?

posted on 10 Jun 2014, 03:33 9

2. vincelongman (Posts: 1681; Member since: 10 Feb 2013)


Finally, good job Apple
Hopefully Google/MS follows suit

Also please ban many types of In-App Purchases
Cheat/shortcut IAPs shouldn't be banned, they literally remove the challenge of gaming
IAPs to removing ads are fine
And maybe expansion packs IAPs are ok as well for indie devs

posted on 10 Jun 2014, 09:02 2

8. oboboy14 (Posts: 46; Member since: 27 Mar 2014)


Why should these companies force developers to change things that 'remove the challenge of gaming?'. Let them do with their game as they please.

posted on 10 Jun 2014, 03:38 5

3. Shatter (Posts: 2031; Member since: 29 May 2013)


All IAP purchases should be banned except ones that add content, remove ads or are cosmetic things.

What is the point of playing a game if your just going to "cheat?"

posted on 10 Jun 2014, 10:57 1

12. shuaibhere (Posts: 1669; Member since: 07 Jul 2012)


To showoff your friends by highscores...
I have seen many using cheat on subway surfers only for this reason...

posted on 10 Jun 2014, 04:19

4. chocowii (Posts: 327; Member since: 30 Jan 2014)


If Apple would implement that policy, cost of IAPs will rise to compensate loss for ads.
Apple should also look at the extravagant costs of IAPs.

posted on 10 Jun 2014, 05:32 3

5. jibraihimi (Posts: 695; Member since: 29 Nov 2011)


That's a great decision, and i will applaud apple for atleast implementing, not sharing on social network, or sending request to all your buddies to play candy crush saga, its very irritating, and everyday i get lots of request from my friends to play candy crush, where as i don't play this game......

posted on 10 Jun 2014, 05:37

6. kanagadeepan (Posts: 721; Member since: 24 Jan 2012)


So NO SUBWAY SURFERS game too....

posted on 10 Jun 2014, 05:59 1

7. surethom (Posts: 321; Member since: 04 Mar 2009)


This is actual a good policy.

posted on 10 Jun 2014, 09:05 3

9. bestmvno (Posts: 175; Member since: 07 Mar 2014)


what 2.25 really says
"Apps that advertise for other apps depriving Apple of precious advertising Revenue are not allowed. Only Apple can make money this way."

As for 3.10, that is how every app store should be from the beginning.

posted on 10 Jun 2014, 09:29

10. SavageLucy42 (Posts: 211; Member since: 24 Mar 2011)


"Another app being out of compliance is not a reason for your app to be." sounds line they'll be kicking out apps based on this policy if and when they feel like it.

posted on 10 Jun 2014, 10:07

11. InspectorGadget80 (Posts: 6726; Member since: 26 Mar 2011)


Jeezes even Apple doesn't like anything free. Its just a game man.

posted on 10 Jun 2014, 13:01 1

13. wilsong17 (Posts: 1087; Member since: 10 Mar 2013)


Now apple want to control how you spend your money too

posted on 10 Jun 2014, 13:54

14. RoundhouseMcGee (Posts: 188; Member since: 25 May 2014)


So glad my Android and Lumia don't dictate how I can and cannot use my phone. Lol, now they decide what games you can play. Oh wait its always been that way.

posted on 10 Jun 2014, 23:05

15. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)


Change approved!

posted on 11 Jun 2014, 15:55

16. Droidrapist (Posts: 186; Member since: 28 May 2014)


I wont be annoyed by candy crush users on Facebook!??! Great!

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