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Apple's iAds debut; what one looks like

Posted: , by Alan F.

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Apple's iAds debut; what one looks like
Apple has launched it's iAds today and if you own an iPhone, iPod Touch or iPad, be prepared to start seeing them. Unlike regular television ads, iAds is an interactive experience that draws you in and allows you to decide which parts of the ad you want to interact with. The spots do not send you to another web site as they are embedded within the application that you are using. According to Apple, companies like Walt Disney, Nissan, Citigroup, Unilever, AT&T, Chanel, General Electric, Liberty Mutual Insurance, State Farm Mutual Automobile Insurance, Geico, Campbell Soup, Sears Holdings, J.C. Penney, Target, Best Buy, DirecTV, and Turner Broadcasting System have promised to spend a total of $60 million in iAds spending through the end of the year. Imagine, ads that are fun to watch!

Apple iPhone 4 Specifications | Review

source: AllThingsDigital


29 Comments
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posted on 20 Oct 2010, 01:47

1. narley (Posts: 357; Member since: 14 May 2009)


awesome. very innovative and more irritating than tv commercials. i honestly dont get why this is a good thing for the consumer.

posted on 01 Jul 2010, 16:11

4. erikiksaz (Posts: 124; Member since: 22 Apr 2010)


Hah, that's the funny thing, it's definitely not beneficial to the consumer. People are paying for a device that in return feeds them ads through a special "feature," which in turn, creates even more money for apple. And I can't believe phone arena actually posted, "Imagine, ads that are fun to watch!" That's is completely mind-blowingly retarded. Who in the holy F*** thinks spoon-fed ads are fun to watch.

posted on 01 Jul 2010, 18:59

10. acipollo (Posts: 34; Member since: 20 Apr 2009)


I understand that view, BUT we get a lot of things free(email, games, apps, etc) so I do understand why companies want to make a dollar.

posted on 01 Jul 2010, 20:31

12. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


Clearly, you aren't educated at all about communications and advertising. These new ads will become much more appealing to people who use the iPhone, which is a huge amount of people. None of the original ads were appealing whatsoever. They were just annoying, just as you would see on any Android app that needs support from people/companies looking to advertise. The only reason people clicked on Ads in an application was because they accidentally did it lol. It is more likely people will click on these ads if it doesn't completely interrupt what they were doing. This brings more money into Apple, yes, but also more money & attention to the company who needs advertising. You are so against Apple, it actually makes you look "completely mind-blowingly retarded." Google is planning to do the same thing as Apple is by setting better standards of advertising on applications. They might also charge as well. Now, go stand in front of the TV as you were doing and waste your time doing nothing once again.

posted on 03 Jul 2010, 10:25

23. Rock-X (Posts: 14; Member since: 11 Mar 2010)


Its not even like they are going to pay us for seeing the ads.....That would have been great.

posted on 05 Jul 2010, 14:27

29. rfrapp (Posts: 77; Member since: 10 Jun 2010)


Hey dumbass! He never said anything about Apple. He said that the concept of the ads is "completely mind-blowingly retarded." He said nothing that criticizes Apple. As stated above, he criticized the concept of "spoon-fed ads." Which still wouldn't make me want to click on the ad.

posted on 01 Jul 2010, 15:57

2. matt1q2aw3 (unregistered)


I love this....Apple goofed on something sooooo simple, this appears to be a design flaw not based upon computer programming or faulty components.... but simply improper design of the antenna as well as improper testing... Then again, how could Apple properly test their products when they can't even keep track of their prototypes. Those all end up in a puddle of spilled beer and redbull-vodkas. It would be an absolute disgrace if the employee who designed the antenna was fired for this and Jobs is still gets to water and fertilize his orchard of I-bitches. Somewhere on the product testing checklist there is a missing box for "does this phone drop more calls then would be expected?" Someone get me a wool shirt.

posted on 01 Jul 2010, 16:35

6. networkdood (Posts: 6282; Member since: 31 Mar 2010)


yeah, you are in the wrong room - antenna iphone bashers are thataway --------------------->> IPHONE 4

posted on 01 Jul 2010, 16:37

7. jd829 (Posts: 155; Member since: 24 Feb 2010)


True as that may be, what the F-ck does that have to do with the iAds... ya know, the actual subject of this article?

posted on 02 Jul 2010, 12:01

20. ssjassassin (Posts: 108; Member since: 31 Aug 2009)


Well the user is holding it wrong...

posted on 03 Jul 2010, 11:20

24. sirjudson (Posts: 7; Member since: 18 Apr 2010)


You made this exact same post on another topic. You are so cool. I love redbull vodka.

posted on 01 Jul 2010, 16:08

3. PapaJay224 (Posts: 866; Member since: 08 Feb 2009)


Ads that are fun to watch?!?! Seriously I dont get any adds except on some games through Android market and they are the most hated item in existance, NOTHING is more anoying than ADS, oh yeah wait one thing is, PhoneArena's Nievity to anything Apple. -1 phone arena -1 Apple and Im sure -1 for me

posted on 01 Jul 2010, 16:28

5. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


I'm with ya PapaJay! On everything you said.

posted on 02 Jul 2010, 10:33

18. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


It's funny how much people hate me for some reason...I get negatives on everything lol

posted on 01 Jul 2010, 17:54

8. networkdood (Posts: 6282; Member since: 31 Mar 2010)


PHONEARENA should have ads write in this box where I type what I want to post.....'brought to you by GE - we bring good thing to life'

posted on 01 Jul 2010, 18:06

9. luv_droids (Posts: 30; Member since: 21 May 2010)


I really do not see what the hype is for an iphone, Honestly, why is considered the best?

posted on 01 Jul 2010, 19:37

11. networkdood (Posts: 6282; Member since: 31 Mar 2010)


Honestly, I do not know - I have an ANDROID AT&T ARIA (AAA) and the fun is fantawesome....

posted on 01 Jul 2010, 20:34

13. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


...Its actually HTC ARIA...so HAAA...

posted on 01 Jul 2010, 20:43

14. DonkeyPunched (Posts: 321; Member since: 10 Jan 2010)


@luv_droids It just appealed to people much earlier than Google did, obviously since the iPhone came out at least a year before. But even then, the G1 was kind of a flop. It isn't that it didn't sell, but T-Mobile was a bit worse back then and the phone was just plain ugly with limited features. But besides that, it seems from one point of view that the difference between the two is made by the preference of the users now. People can pick between the two. But from another point of view, which is taking a step back to really see how its doing, it seems more like people on AT&T will use the iPhone, but people not on AT&T will use Android. It would be a different situation if the iPhone was available on more carriers, but at this time, it isn't. Some people, such as this guy networkdood, use Android on AT&T, but the selection of Android doesn't compare to the selection on any other carrier. I would assume networkdood likes to use both platforms, Android and iOS, and likes to switch between phones, since AT&T has a big selection and uses Sim cards... Or he's an idiot for upgrading to an HTC Aria when he could be using much better HTC phones.

posted on 02 Jul 2010, 14:57

22. luv_droids (Posts: 30; Member since: 21 May 2010)


well thank you for clearing that up for me! @DonkeyPunched, I know people are downraking me because they think im a droid fanboy (*clears throat* girl...) but im open either way i dont have an iphone, but i wouldnt own one because I FEEL there are too many restrictions on what can and cant be done, and once i BUY something i want to use it how I WANT not how who made it wants, and I like android software becasue of its openess, and there are a few other features not offered on iphone, but I am debating on what to get when i let go of my BLACKBERRY because i love it! even though it took awhile to get used to it I still love it and want to make an informed decision.

posted on 01 Jul 2010, 21:27

15. jporterweb (Posts: 25; Member since: 17 Jan 2009)


I thought you weren't supposed to hold the phone like that... how does that iPhone 4 have signal and mine doesn't when I hold it like that? I think those images are simulated.... :D

posted on 04 Jul 2010, 16:53

25. wade1968 (Posts: 224; Member since: 12 Apr 2010)


If you have a cell phone cover on it will interfear with your using the phone and some of its functions.

posted on 01 Jul 2010, 21:47

16. chaosnightmare (Posts: 51; Member since: 20 May 2010)


an ads based application is a really stupid and useless thing for most of consumers but this article is even more, i don't get how always this kind of bullshit is on the featured news section... maybe just because it talks about apple/iphone. unlike gsmarena, this page is really biassed, i'm not trashing nothing but this site, so i think any negative rating on comments like this one will be made by complete fanboys

posted on 02 Jul 2010, 02:21

17. cupax (Posts: 15; Member since: 23 Dec 2009)


OMG, this really creeps me out! This is 100% brainwash! Watching adds is a positive feature for the iPhone?!?!? I mean, for me this goes over any reasonable Apple's manipulation and dictatorship...

posted on 04 Jul 2010, 16:55

26. wade1968 (Posts: 224; Member since: 12 Apr 2010)


I gree cupax. i do not want pop ups on my computer. And i do not want them on my cell phone.

posted on 02 Jul 2010, 11:09

19. WhoDatBe (Posts: 12; Member since: 25 Jan 2010)


how does any radio or TV station get paid? ADVERTISEMENT!!! if anybody missed since the beginning of time currency runs the world and why not get some? ads do suck i agree but they like to get paid just like everyone else does.

posted on 02 Jul 2010, 12:53

21. orchuman (Posts: 9; Member since: 04 Jun 2010)


an add is an add. i dont want to see adds in my phone neither my browser. i love how steve jobs is making it out to be the next best thing. i have never clicked on any add unless by mistake. i fall into that catagory where i know what stuff to get and where to look. i hope that fat blue IAD bar wont be there 24/7 at the bottom of the phone! How annoying!

posted on 05 Jul 2010, 02:49

28. elpuser (Posts: 50; Member since: 26 Nov 2009)


you its just one "d" in ad, and I'm quite sure not all apps will have ads.

posted on 04 Jul 2010, 16:58

27. wade1968 (Posts: 224; Member since: 12 Apr 2010)


Why does apple keep putting I in front of every work? I do not know about all of you but I do not like I put into the words.

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