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Apple's ex-retail boss Ron Johnson out from JC Penney, back to the mothership?

Posted: , by Daniel P.

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Apple's ex-retail boss Ron Johnson out from JC Penney, back to the mothership?
After a brief, and largely unsuccessful effort to pull JC Penney out of the dumps, Apple's ex-boss of retail Ron Johnson has been shown the door, it seems. The discount clothing retailer saw its revenue slump 27% under Ron, despite the stellar performance he achieved with the Apple Store chain, for which they hired him.

It turns out that even one of the best retail specialists can't help when you have more than a thousand stores across the US in increasingly unattractive locations, and the product you are selling is not exactly flying off the shelves like Apple gear does. Mr Johnson wanted a "challenge" when he moved, and tried to make JC Penney more upscale, rebranding the locations into "Shops" with a more boutique feel, but it turned out to be a slow and painful process.

Word on the street is that Ron Johnson might make a swing at Apple again, as now the retail shops of the electronics giant are directly run by Tim Cook himself, who probably has much more on his head with the falling stock price and the plotting of Apple's future products against the Android crusade anyway. Not that the stores aren't being run well now, as Apple took in almost $5 billion in profit from there last year.

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posted on 09 Apr 2013, 03:01

1. Droid_X_Doug (Posts: 5276; Member since: 22 Dec 2010)


Stranger things have happened before. Only thing is, when you leave Apple, they tend to move on. Maybe Tim is tiring of the retail people reporting to him?

posted on 09 Apr 2013, 03:54 1

2. dangchitrung (Posts: 55; Member since: 04 Apr 2012)


The title should read " Apple's sex-retail boss... "

posted on 09 Apr 2013, 05:07 1

3. PAPINYC (limited) (Posts: 2044; Member since: 30 Jul 2011)


So what you're saying is......

Mr. Johnson can succeed with product that allegedly sells itself but, when he actually has to work for success, he is nothing short of an absolute failure.

My sources tell me that he failed with J.C. Penney because the Board of Directors wouldn't approve his two requests for rebranding:

1. Change store name to J.C. iPenney.
2. Wouldn't allow stores daily sync to iTunes.

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