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Apple’s big surprise on September 12th with the iPhone 5 is that there are... no surprises?

Posted: , by Victor H.

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Apple’s big surprise on September 12th with the iPhone 5 is that there are... no surprises?
You’ve heard it all - a brand new iPhone is coming in just two days, on September 12th, in probably the single most important event for the year. The venue is the usual Yerba Buena Center for the Arts in San Francisco and the subject is the next iPhone. What might turn out to be missing, though, is... surprise.

The element of surprise and the veil of secrecy surrounding Apple products has been one of the key ingredients in the Apple magic so far. Under Steve Jobs, Apple became a company that allowed almost no leaks, with level of secretiveness matching that of the secret service. Fast forward to today, around a year after Jobs’ passing and rumors and leaks have painted a picture of the next iPhone clearer than has ever been before.

In case, you’ve missed pieces of the puzzle, here are they. The new iPhone will feature a larger, 4-inch screen allowing for an additional row of icons in iOS 6. It will support have a thinner, elongated body with a slightly different design. Apart from the screen, it is the 4G LTE ultra high speed connectivity that will be one of its main selling points.

Of course, hardware will also be new and this is expected to be the first iPhone running on a 32nm chip. It likely won't have NFC and will come with a slightly improved camera.

Not just that - we know the minute details. The 3.5mm jack will now be placed on the bottom, next to a brand new 9-pin connector, similar in size to micro USB and there will be new design for the speaker grills, and finally the front camera will be position in the center above the earpiece. Heck, even the iPhone 5 packaging has leaked out!

There you have it, almost an exact picture of the next iPhone. Even videos of prototypes booting up have surfaced. So when you tune in on Wednesday, you won’t know everything about the upcoming iDevice, but you’ll be pretty close to that everything. 

Would this lack of secrecy hurt Apple? And would Steve Jobs have approved? We frankly don’t know, what we know is that Apple seems to no longer be that super secretive company it once was. Oh, and also those Apple shares trading at an all-time high of $680 apiece don’t seem disturbed a bit.

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posted on 10 Sep 2012, 05:13 15

1. tedkord (Posts: 4291; Member since: 17 Jun 2009)


While it all seems likely, it's still all just rumor, even the 4 inch screen.

posted on 10 Sep 2012, 05:42 11

11. anywherehome (Posts: 971; Member since: 13 Dec 2011)


maybe they will finally meet SGS2 HW (1 year old phone)
and Android with widgets and stolen statusbar (so 3 or 4 years ago:)
welcome to the history with the New iPhone :)

posted on 10 Sep 2012, 06:25 6

27. CharlieAtInfinity (Posts: 253; Member since: 10 Apr 2012)


That's gonna change everything once more again and again!!
widgets being the innovation of the year!

posted on 10 Sep 2012, 06:38 3

32. anywherehome (Posts: 971; Member since: 13 Dec 2011)


I hope Google has it patented and gain Statusbar patent soon

posted on 10 Sep 2012, 06:52 1

35. asulect (Posts: 131; Member since: 27 Aug 2012)


I believe Even if Google patented the statusbar, it won't be able to use that to sue Apple, because its entire Android OS is given away for free for anyone to use. Amazon has ripped out the Android Market and replace all the google advertisements with its own so that Google will not make any money off the new kindle fire HD at all. Google does not seem to mind at all.

If Google has not been collecting any license fee from anyone who's using anything in it Android OS, I doubt it use it to sue Apple while anyone else in the world can use their entire Android OS for free.

posted on 10 Sep 2012, 08:13 1

42. Fallout09 (Posts: 412; Member since: 17 Oct 2011)


True, they wouldnt have much a case for lost revenue but could always go for the product ban route that Apple love to take.....

posted on 10 Sep 2012, 09:05 1

46. asulect (Posts: 131; Member since: 27 Aug 2012)


How can they sue to ban Apple's product when they cannot show Apple use of their patent actually does any damage to Google? Isn't there a requirement to show you are irrepairably damaged before a Ban request can be granted?

I believe this is the same reason why Apple cannot sue Google directly. Google does not make any money directly off Android. It's difficult to show how Google is damaging Apple. That's why Apple is suing the OEM instead.

posted on 10 Sep 2012, 23:45

56. anywherehome (Posts: 971; Member since: 13 Dec 2011)


it doesnt matter if is OS for free....still it is a property of Google

posted on 10 Sep 2012, 08:19 2

43. E.N. (Posts: 2224; Member since: 25 Jan 2009)


Exactly, the writer is making it seem like the device has already been launched and the features have already been confirmed.

"So when you tune in on Wednesday, you won’t know everything about the upcoming iDevice, but you’ll be pretty close to that everything"

- He might want to slow down there. The start-up video of the "new iPhone" has already been proven false. And didn't Apple freak out when they lost the prototype to the iPhone 4?

http://www.youtube.com/watch?v=YQBB9yOQ69E&feature =related
- if this was one of the real prototypes, there wouldn't have been the need to fake the startup. And the fact they faked the startup makes me think the whole prototype is fake.

I feel like at this point the writer and all of us should know better than to take these rumors as fact, especially after all those false rumors and cases of the iPhone 4S's supposed tear drop design/larger screen and Samsung's explanation of how they kept the real SGIII secret by leaking fake designs/info.

posted on 10 Sep 2012, 09:10 1

47. Synack (Posts: 660; Member since: 05 Jul 2011)


Using the same phone design 3 years in a row in the smartphone industry is like getting away with murder, if you can pull it off.

The only way they're pulling it off? The 1/4 eaten fruit on the back.

posted on 10 Sep 2012, 14:47 1

51. E.N. (Posts: 2224; Member since: 25 Jan 2009)


If Samsung after all these years can get away with selling phones with crappy material, then Apple can get away with using the same great design 3 years in a row.

posted on 10 Sep 2012, 14:58 1

52. remixfa (Posts: 13902; Member since: 19 Dec 2008)


yea but its not really 3 years.. its more like 4 years. the i4 was around for quite a while until the i4s came about because they changed the launch event around.. what was it.. 18 months?

Im sorry, but glass will always be "crappier" than high strength plastic no matter how you spin it. I dont want a phone that is "art". I want a phone that will survive 2 years with me, not break when i sneeze on it.

posted on 10 Sep 2012, 17:31 1

54. E.N. (Posts: 2224; Member since: 25 Jan 2009)


The iPhone 4 was launched June 23rd 2010. The new iPhone is supposedly going to be launched September 21st. If the 2013 iPhone is launched in September as well (and not closer to July/August like I expect them to), it will be 3 years and 3 months. So no, its not "more like 4 years". And I'm suppose the one that's trying to put a "spin" on things.

Make sure you don't sneeze on your GSIII's screen!

posted on 10 Sep 2012, 20:33

55. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Yea, I didnt buy an SGS3. Not gonna buy a crapdragon Krait base chip, and with the reports of its fragile nature, it just turned me off. (see a pattern there?) Maybe the Note2 if i can stomach its size.. maybe something else entirely. I still think 4.3-4.5 is my sweet spot unless they can seriously remove the bezel WITHOUT it becoming a breakage magnet.
However, that still does not negate the fact that plastic is a much better material to build a phone out of then glass... unless your a moron and prize looks over its ability to take a hit. Then you deserve to buy a new one at full price every few months. Besides, most iphone owners get a case to protect its fragile arse.. so you never get to see any of those so called "premium materials". Your paying extra to wrap it in PLASTIC. lol

Your right. For some reason I was thinking of the 3GS as well as the same design. Sorry, studying for an important medical-surgical test today.. my mind was elsewhere.

posted on 10 Sep 2012, 05:20 7

3. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Well, maybe Apple was just doing what it did last year - hundreds of consistent leaks thru months before introduction, we have already had very legitimate rumors, leaks, renders, models and even cases of last years iPhone 5. And then they suprised us with the same ol' iPhone 4(s).

You think now is the same situation?

The best security protection is sending bunch of missinformation and decoys. The real iPhone will then be lost in the noise, and marketing is surely also covered with that. The strongest marketing!

posted on 10 Sep 2012, 05:32 1

7. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Although I firmly believe that no matter what final design will be, it will be utterly uncreative.

However I don't think that's a flaw, but advantage. Very important advantage of iPhone over others.

posted on 10 Sep 2012, 05:42 3

12. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


how is an 'utterly uncreative' design an advantage?

posted on 10 Sep 2012, 05:53 4

18. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Because Apple's business strategy is based on uniformity and rigorous consistency, which is very frustrating for those who want "new and fresh" but strongly influence the main base of buyers with reliability on subconcious levels.

This strategy is intuitively wrong because we think innovation in design and technology should always be there just for the sake of it, but Apple has proven that actually small updates and radical non-design does the trick better than anything else.

The world will be mad at Apple for not giving us "new" stuff again, but they will nevertheless increase marketshare again.

It's proven formula, and that's why it's advantage.

posted on 10 Sep 2012, 06:00 3

19. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


basically they spoon feed you minor updates put a big price on it say its new and people buy it.........these people who buy it need to rethink

also maybe not directly but you do say apple dont change anythin and basically bring out a slightly improved phone each time where as other companys improve every aspect.

basically apples main strength is marketing old stuff and making it seem new and innovative

posted on 10 Sep 2012, 06:14 2

23. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Well, Apple was never into technological innovation. Their innovation was product perception engineering.

So, accusing them for not innovating technically is like accusing Christiano Ronaldo for not being good at chess.

posted on 10 Sep 2012, 06:23 1

26. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


so they never make technological innovations (which most people know anyways ) how do they get away with there patenting stupid things then sueing competitiors when they cant compete.

also with lack of technological innovation how can anyone claim the iphone is the best smartphone? makes no sense

posted on 10 Sep 2012, 06:28 2

29. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


They are patenting design, not "classical" patents. It's very different but most people don't know it.

iPhone is not the best smartphone now, but it was when there was no fierce competition, because the true innovation of iPhone was not technological but infrastructural and aesthetical.

In other words, Apple was inventing implementation of existing technologies that will work for most people in aesthetical way.

You can't blame Apple for other manufacturers not being able and competent to do this first. They are following Apple as an industry leader since Steve Jobs took back Apple in 1997. and released first iMac. They were always cowards, and now they are accusing Apple for not being technologically innovative.

posted on 10 Sep 2012, 06:33

30. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


most phone makers have overtaken apple in there new flagship models. on every level they are better with much better specs.

wasnt blaming apple, i am now though for attempting to slow other's from progressing and innovating
so now becuase apple cant compete should they be allowed to attempt to stop others?

posted on 10 Sep 2012, 06:45 1

33. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


They are actually not attempting to slow others from competing but stop others from copying. I didn't saw them suing Sony, HTC, Nokia and many others of copying, they praised Sony and Nokia for having newly created design.

The biggest mistake that was engineered by media, and that all iHaters took over like they are the true sheeps, is the logical fallacy that interpreted Samsung as trying to be innovative by copying the design language Apple has invented as their main profit source.

How can someone who is shameless in copying be innovative? Samsung got rich because they copied Apple's ideas in design system. Instead criticizing Samsung, they praise it for being innovative (just because they had technology and manufacturing of proecssors, screens etc.) and criticize Apple for stopping the "progress" and "competition". You don't think that's something illogical?

posted on 10 Sep 2012, 06:55

37. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


come on the samsung galaxy s3 is nothing like the iphone yet they added it to the list of devices they wont banned why?

ohh and copying, you mean the rectangles with round edges..true design innovation that. they shouldnt of been allowed those stupid patents for existing tech etc

its just blatant trying to slow the competition, they can try make it sound like its becuase they want to protect there patents etc but its comes to samsungs galaxy s3 is doing better now then there iphone and they dont like it.

posted on 10 Sep 2012, 07:05 1

38. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Firstly, they want Samsung Galaxy SIII banned because Samsung needs to be punished. If they ban already discontinued Galaxy S Samsung will be profitable of their copying and the whole legal dispute would lost its purpose in showing the consequences of copying. Galaxy S2 and S3 were successful on the wings of the Galaxy S success, Apple is damaged by it only by current models, and therefore I agree exactly they should be banned.

Secondly, it was actually never about rounded rectangles or something like that - it was about whole structural design logic, visual language that was copied. Unfortunately, design patent law is unable to cover this apropriately so Apple needed to make its case by "rounded rectangle" argument, however the dispute was eventually good because jury was aware that Sasmung did obviously copied iPhone. They didn't fall in trap of "rounded rectangles", showing that they did have common sense.

posted on 10 Sep 2012, 07:15 3

39. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


samsung need to be punished? that sounds so immature , yeah lets punish a company that brings out excellent products.also its funny how apple only won in there backyard isnt it.

fact is apple copied others to make the iphone nothin on it is there's. but apple seem above everyone else and get away with.

as for you saying samsung need to be punished, hope you still think that if company's start sueing apple like HTC etc

posted on 10 Sep 2012, 13:01 1

49. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Please, take a good look at your logic.

Punishing Samsung because they make excellent products is like punishing Hitler for loving art. It doesn't make sense and that's not the reason why are they being punished. We all know why someone should be punished in both cases. In case of Samsung, they should be punished because they were stealing design.

Without drastic legal measures against Samsung, the law would actually stimulate copying, because it's more profitable to copy than to make somthing of your own.

There are credible theories that Samsung knew what they were doing and did that on purpose, because the calculations are clear: the potential punishment for copying costs far less than long-term profit.

Have you ever considered this?

Besides, Apple copied no one. They invented the complete product that revolutionized the industry, and nothing like it was ever present on the market. And other companies' patents they use are legally paid. For instance, they pay enormous sums of money to Nokia for using their patents and they are still the strongest. Likewise, Nokia and Microsoft pay Apple right for their patents. So, it's obvious that patent law is not halting the development or competition.

It's just an excuse of incapable manufacturers to say they are being stopped in producing "great products" by legal disputes and patent wars. Yeah right...

For your information, Samsung was offered to make a deal with Apple just like Nokia nad Microsoft did, but they chose to be "proud". I guess being proud means "proudly copying" in Asia...

One more thing: Asia, especially South Korean goverment, is far more notorious for setting up disputes in favor of "big business families" than USA.
You should also check on that too...

posted on 10 Sep 2012, 08:25 1

44. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)


How can apple blame others for copying when they did the exactly same thing.......

Lg prada had that design before iphone.....
And here is a link......just see what ifans said when they found their phone is similar to lg prada..... (actually it was posted by a another PA user long before)

http://forums.appleinsider.com/t/70657/iphone-copies-lgs-new-prada-phone

and i will not say iphone copied lg nor samsung copied apple.......this design is found to be best for a genuine smartphones......

I accept you are not as blind as ifans but you have to research more about it........

posted on 10 Sep 2012, 06:35 1

31. Femto (Posts: 61; Member since: 21 Mar 2012)


Agreed. Sad but very true. I'm guessing apple stock will take a temporary hit on Wednesday, but then will be back in positive territory by Thursday evening. Love them or hate them, the smart and safe money is on apple.

posted on 10 Sep 2012, 05:21 3

4. prototype (Posts: 23; Member since: 06 Jul 2012)


Cross your finger and hope the iPhone 5 is a major update not a same iphone 4 with lte and ton of b.s marketing brain wash gimmick.

posted on 10 Sep 2012, 05:22 1

5. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Will actually await Wednesday to know about the surprises/non-surprises thing. BTW, at what time is the event and I do like the title.

posted on 10 Sep 2012, 06:52

34. PotDragon (banned) (Posts: 214; Member since: 22 Jul 2011)


You don't expect him to actually have any info like the event time, do you? He is too busy spreading rumors and misinformation.

Love how he finally admits that LTE is "ultra" high speed. I cannot wait to hear the backpedaling when the "New IPhone" is not 4G on the US networks.

He does not even know the name of the new handset, to state other rumors as fact is pretty silly.

posted on 10 Sep 2012, 05:27 5

6. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


perhaps apple fooled us by leaking out a fake prototype, just like they did last year,

posted on 10 Sep 2012, 06:26

28. CharlieAtInfinity (Posts: 253; Member since: 10 Apr 2012)


Possible :D lets see.. 2 more days

posted on 10 Sep 2012, 05:38

9. smartphone (Posts: 160; Member since: 21 Oct 2011)


I like only limited leaks, too much leaks kills the fun of watching the event.

Apple had already unveiled the IOS 6 and if the leaks came out to be true apple will not have much to talk about but they will talk too much.

I dont use apple products but I like their demonstration.

posted on 10 Sep 2012, 05:41 8

10. redmd (Posts: 860; Member since: 26 Oct 2011)


I would be surprised if it runs on JB

posted on 10 Sep 2012, 06:05 2

21. devilfisch (Posts: 35; Member since: 07 Mar 2012)


Even though I don't have plans on getting an iPhone I would never want JB (Justin Bieber!?) to run on one. I have a lot of friends who prefer iPhones for who knows what reasons and having JB run on their phones would make them very annoying!

Haha! I kid, of course. Peace!

Jelly Bean would have been awesome if only it was possible. It might even attract me enough to get an iPhone. iOS is so uninspired now. Don't get me wrong, I do own an iPad 2 but I find it rather lackluster and boring. I rarely use it now and prefer to use my original Galaxy Tab with a preview build of CM10 over it.

posted on 10 Sep 2012, 05:45 5

15. The_Godfather (Posts: 146; Member since: 26 Apr 2012)


It doesn't matter what they come up with.

Before anyone go and buy the next iPhone they have awesome choices out there such as Note 2, S3, Lumia 920, 820, Samsung Ativ, HTC One x, Moto's MAX HD etc.

It won't be the same brainwashing day on Sept 12th cause people know the reality of cApple.

posted on 10 Sep 2012, 05:47

16. xtian1103 (Posts: 352; Member since: 11 Feb 2012)


it doesn't matter how tight apple secure the leaks from coming out. it's 2012, even the non geeks can have james bond spy gadgets nowadays on ebay.

posted on 10 Sep 2012, 06:04 1

20. redmd (Posts: 860; Member since: 26 Oct 2011)


So they use xperia to spy? because I think 007 will be seen using one this October.

posted on 10 Sep 2012, 06:52

36. xtian1103 (Posts: 352; Member since: 11 Feb 2012)


yeah i've read about that. i just forgot which experia phone is it

posted on 10 Sep 2012, 05:53

17. Gaytor (Posts: 51; Member since: 09 Sep 2012)


There will be some changes for sure and maybe one eye catching feature to enable it to be called an upgrade

posted on 10 Sep 2012, 06:09 2

22. jasongohjr (Posts: 75; Member since: 26 Sep 2011)


Apple is going to surprise u AGAIN with only a 3.5 inch screen...

posted on 10 Sep 2012, 06:18

24. bucky (Posts: 1297; Member since: 30 Sep 2009)


You guys above are really watching apple articles reeeeally closely.

posted on 10 Sep 2012, 06:21

25. prototype (Posts: 23; Member since: 06 Jul 2012)


I be surprise if apple give ios as a open source os.

posted on 10 Sep 2012, 07:34

40. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


If Apple comes with 4.3inch screen, it'll be a slap on every rumors face

posted on 10 Sep 2012, 07:39

41. FranksGT (Posts: 167; Member since: 29 Aug 2012)


There will e no surprise with this phone because the previous Iphone 4s has everything it does besides a bigger screen so FAIL.

Im so sick of Iphonearena making so many post on the same thing everyday/.

posted on 10 Sep 2012, 08:30

45. speckledapple (Posts: 877; Member since: 29 Sep 2011)


The truth is that even with all of these known confirmed things, it will not matter. The reason is because even if Apple gives the apperance of secrecy, people will ponder again and again on what they are building and whether or not its true. It still plays into their hands.

posted on 10 Sep 2012, 09:36

48. jibraihimi (Posts: 660; Member since: 29 Nov 2011)


Hahahahahaha............... I liked the title of the post very much........... It's really sounds funny, especially if we are talking about apple's new product........... :)

posted on 11 Sep 2012, 00:05

57. Forsaken77 (Posts: 547; Member since: 09 Jun 2011)


Damn Victor, you need someone to edit your writing before posting it. You ALWAYS have grammar & punctuation mistakes, but this article is just crazy. I understand if English isn't your main language but damn... have someone proof-read your stuff before posting it.

posted on 11 Sep 2012, 00:06

58. Forsaken77 (Posts: 547; Member since: 09 Jun 2011)


I wonder if Sammy is gonna start up the old law suit engine for the LTE on the iPhone.

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