Apple's Phil Schiller allegedly responds to a fan's iPhone 5 scuffs complaint
0. phoneArena 26 Sep 2012, 03:00 posted on
Not that anyone expected the thin aluminum sheet on the back of the anorexic iPhone 5 to be adamantium, but when Apple is involved, we can always expect the good old teacup storm to start forming over each issue. The interesting take from this alleged Apple SVP of Marketing answer to a fan complaint is that he is up and running at 6:14am Pacific, sifting through the email pile...
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2. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
no... N8 use to have the same aluminum but it wont really make an obvious scratch!!
this is the problem that Ativ S is facing too! its really prone to scratches...
i really dont know why nokia's N8 body is amazing...
9. Berzerk000 (Posts: 3880; Member since: 26 Jun 2011)
Wasn't the Ativ S proven to be of plastic construction, and just have a metal-looking finish?
49. denied911 (banned) (Posts: 361; Member since: 31 May 2012)
yep activ s is from polycarbonate just like sgs3
10. MeoCao (unregistered)
and One S shell is very good to, unlike iPhone 5.
22. cepcamba (Posts: 717; Member since: 27 Feb 2012)
The N8's body is anodized, that is why it is sooooo amazing :) It's pretty much as tough and as resistant to scratch as gorilla glass. My N8 is still smooth all over even after around 2 years of ownership.
27. fernsruben (Posts: 28; Member since: 10 May 2012)
Not only N8.....even Samsung's Wave 1...2...n 3 have numero uno premium quality anodized aluminium bodies...........makes me wonder why sammy didnt implement the same design and build for their galaxy series with the premium hardware and unbelievably reasonable price... :-/
58. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
we'll i think sammy dont value their galaxy line...
sad but true..
the wave 3 really looks awesome! and the design of ativ S is more compact built than the look of s3 that is plastic!
34. neutralguy (Posts: 1152; Member since: 30 Apr 2012)
Anodized aluminum making the paint combine with the aluminum itself. But a deep scratch using a cutter will leave a white mark on your n8.
Don't try to disagree with me. I did it myself trying to prove that it won't leave a scar. But it did. :)
3. vddeguzman (Posts: 41; Member since: 12 Jul 2012)
is this for real? what kind of use? i cant imagine paying for an expensive device which can easily get damaged. im sad for those who bought iphone 5 with damage
13. MeoCao (unregistered)
Agree, it will be scratched after 1 year, that's understandable, but scratched after just 1 week, that's garbage.
19. tiara6918 (Posts: 1322; Member since: 26 Apr 2012)
Apple will tell you that the damages on the iPhone 5 are just normal while from other manufacturers(ok,maybe not all) they will respond to the customer's problem immediately. This is the response you'll get from a company like Apple
25. cepcamba (Posts: 717; Member since: 27 Feb 2012)
Samsung even destroyed hundreds of thousands (I believe it was 600,000 to be exact) of back plates just so they don't distribute units with low quality plates.
31. cso26 (Posts: 10; Member since: 01 Aug 2012)
this is how apple user comforts itself with underpower products at high price.
53. rasinhussy (Posts: 87; Member since: 28 Dec 2008)
Oh and Apple's silly iPhone 5 didn't outperform the dual-core Samsung S3's did it, I must have read that wrong.
4. andro. (Posts: 1935; Member since: 16 Sep 2011)
They also previously said its 'normal' for phones to lose 2-3 bars of signal and drops calls if the phone is held in your hand. Ifands have to relive the same kinda deja vu everything a 'new' apple product is released.
5. modyt (Posts: 23; Member since: 23 Aug 2012)
ummm... isn't that e-mail showing time as 9.14?
52. rasinhussy (Posts: 87; Member since: 28 Dec 2008)
Yes, but this Alex is probably in the famous Eastern Time Zone, while Phil is in the famous Pacific Time Zone.
57. modyt (Posts: 23; Member since: 23 Aug 2012)
probably, but did you notice Alex mentioned Pacific Time?
6. SuperMaoriBro (Posts: 255; Member since: 23 Jun 2012)
I really hope ativ s is aluminium construction like my first smartphone i ever had - the samsung wave. It wasnt prone to easy scuffs. However i have doubts ativ s is aluminium. 1st i cant find anywhere where samsung themselves claim it to be aluminium. 2nd there are videos on youtube showing the battery cover is flexible in a way that only plastic can be. I really wish it is aluminium but... Eather way surely it'll be better build quality than the fiasco that is the iphone5
14. modyt (Posts: 23; Member since: 23 Aug 2012)
Even I had the Samsung Wave. But the black colour aluminium body did get scratched easily.
17. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)
It doesn't matter if it's aluminum or not. Every metal is prone to damaging. The difference is that all the other devices with metal chassis (ie Ativ S, Nokia X7...) utilize a brushed metal appearance, which is used for aesthetic purposes but also for non-visibility of small damage. Other than that, they could use coating of some kind etc.
iPhone 5, however, utilizes just smooth aluminum back, and that's the problem. Every little scratch will be seen. It os a sturdy material of great quality, but not aestheticaly pleasing after a while, and that was perhaps Apple's biggest mistake, because in aesthetics is where they invest the most.
32. Berzerk000 (Posts: 3880; Member since: 26 Jun 2011)
The One S metal design didn't have a brushed metal look, just a smooth aluminum back if I'm not mistaken, and it still is more resistant to scratches than the iPhone 5. And I'm talking about the blue/grey one, not the black/red micro-arc oxidation one. Same for pretty much every other HTC phone with aluminum accents; just plain aluminum, yet it is still less prone to scratching and shows little to no visible damage.
I don't think Apple has any excuse here. They messed up.
33. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)
HTC's solution look far more robust than iPhone 5's, so the scratches are far less visible.
Apple messed up all right. They wanted perfectly fine aluminum surface, and that's where the problems begin in the real world.
It's obviously the result of Steve Jobs' absence. He insisted on glass for iPhone 4 precisely because of that. You cannot scratch glass easily, so they could make perfectly flat surface. And then they thougt of fine aluminum flat back. Big mistake.
43. bayusuputra (Posts: 941; Member since: 12 Feb 2012)
the back of the iPhone 5 is brushed.. I saw one and i still remember the slight brushed look..
So glass is less prone to scratches, but easier to shatter, and now they use aluminium that will not shatter but gets scratched easily..
oh, boy, they messed up..
47. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)
All aluminum surfaces are brushed for this matter, it's just the question of how fine brushing tool is. I believe iPhone 5 has fine brushed look on a close inspection but that's too fine to mimic the scratches.
45. Aeires (unregistered)
Whatever happened to the liquid metal they were working on? Seems like it might have solved all this headache.
48. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)
Liquid metal is far from utilizing for such masive production. I don't know how it behaves in this matter but maybe it could be the material for iPhone 5S, which is usually same-looking device but with all the flaws eliminated :-D
23. nbringer (Posts: 117; Member since: 11 Sep 2012)
It's not aluminium, it's high quality thin plastic just as S3. I don't know about scratches, but there will be no dents on it.
7. Berzerk000 (Posts: 3880; Member since: 26 Jun 2011)
That doesn't address the complaints of it being scratched and chipped out of the box. If you knew that the aluminum on your product would chip very easily and make unsightly marks on the phone with regular use, why wouldn't you try to fix it beforehand?
I understand that every phone has its own flaws, but the iPhone 5 seems to have an abundance of them, and Apple doesn't look like they are attempting to fix what they did wrong.
8. andro. (Posts: 1935; Member since: 16 Sep 2011)
Its seems if you understand the apple logic in the email then nothing is wrong to admit to with the product,instant damage like this is 'normal' for phones
11. wendygarett (unregistered)
I still wanna get it because of the Apple map :)
16. modyt (Posts: 23; Member since: 23 Aug 2012)
LOL I think my eyesight is getting bad... Did I just read "for the Apple Map"? XD
18. ElektronicGeek91 (Posts: 105; Member since: 26 Sep 2012)
I have it and I'm telling you don't get your hopes up on it because it sucks. It lacks in a lot of things. A map is a map either it helps you get to your destination or it don't.
12. PhansMuneeb (Posts: 345; Member since: 28 Jan 2012)
Phonearena should have mentioned in the post that he even said THAT IS NORMAL....Bloody s**t
15. ElektronicGeek91 (Posts: 105; Member since: 26 Sep 2012)
I am a Samsung user and I am currently using an iPhone 5 just to see what the hype is about. This phone is so boring and overrated I can't even tell you how many features it lacks from my galaxy S3 I also have dings and nicks on the aluminum part of the phone as well and it sucks because I payed an extensive amount of money just to get a bad quality phone. If you knew the aluminum part of the phone will scratch easily WHY WOULD YOU USE IS? Apple knows exactly what their doing, their losing quality because they know they have millions of people wrapped around their finger. Smh. Also that was inappropriate response from that apple employee.
21. phljcnth (Posts: 255; Member since: 30 Apr 2012)
I wish you didn't use aluminum so my iPhone won't be as ugly as yours. Damn, my iPhone isn't the thinnest smartphone with its fat case on. I'm switching to Android. Bye.
Sent from Yahoo! Mail on Android
24. slaggyb (Posts: 185; Member since: 19 Oct 2011)
Iphonearena decided to omit that he said its normal...http://blog.gsmarena.com/apple-head-of-marketing-comments-the-iphone-5-scratches/
26. shuaibhere (Posts: 1297; Member since: 07 Jul 2012)
This is what they as a premium feel......
28. pongkie (Posts: 493; Member since: 20 Aug 2011)
for the price of the iphone they should be using titanium
37. FoneAddict (Posts: 191; Member since: 05 Jul 2011)
... encrusted with diamonds and sapphires
29. djoscar4u (Posts: 59; Member since: 10 Sep 2012)
Thats why you're suppose to get a case to protect the phone, dum ass...
30. e.wvu (unregistered)
Case or not your phone should not be easily scratched.
40. hung2900 (Posts: 769; Member since: 02 Mar 2012)
How can you put the case on it before opening the box?
44. Rocksteady (Posts: 196; Member since: 29 Apr 2012)
So you paid all that amount of money to hide your phone in a case!!
Then what's the point of designing the phone?! Let apple start designing cases instead.
and in a case, it looks exactly as iphone 4/4s (even without a cas they look alike).
36. FoneAddict (Posts: 191; Member since: 05 Jul 2011)
Such a typical arrogant and blunt response from Apple.
38. PhenomFaz (Posts: 1064; Member since: 26 Sep 2012)
HTC and Nokia have so many phones made of aluminum that DON'T get scratched up!
Hey Phil...how about actually making quality products for a change when you charge so much money to the sorry sheep?
39. JKING_25 (Posts: 53; Member since: 12 Sep 2012)
Although I am sure Mr. Phillip Schller is more than stressed out regarding the overall complaints he is getting regarding the iPhone 5. That is no way to talk to a customer, who was frankly very polite.
41. ddeath (Posts: 154; Member since: 14 Apr 2012)
The head has become too big for the hat it is wearing. "We are Apple, and we know best." Crap s**t.
42. ilia1986 (unregistered)
You're scratching it wrong
P.S. Sorry for the short answer, Alex - just got a fresh supply of doughnuts bought by the $$$ of everyone who was stu.. err.. smart enough to buy the iPhone 5.
46. nicholassss (Posts: 348; Member since: 10 May 2012)
I would understand if the dudes phone was like 3 months old, but when you pull a phone out of the box and its scuffed, thats not "normal"
54. jimjam (Posts: 234; Member since: 28 Jun 2011)
Are iphone uses so dumb they can't or won't turn off the "sent from iphone" signature???
55. jjjsong (Posts: 55; Member since: 27 Dec 2011)
That's why you don't use this kind of material for phones. Phones are meant to be used and are not trophies that sit at the top of your shelves.
56. dabuck84 (Posts: 5; Member since: 02 Jun 2012)
The funny thing about this is that the HTC LTEVO has a aluminum backing also but they did it right and did a powder coating on the aluminum this makes it hard to scratch. I'm not dissing apple hell I am posting this on the new iPad. Both apple and android have there ups and downs. I have the EVO and the iPhone 4S but I think I'm going to wait on the iPhone 5 until it has an S on the end of it and has an even better camera, faster processor and more internal memory also all of the quirks that are going on with the iPhone 5 will hopefully be fixed.