Apple's Phil Schiller allegedly responds to a fan's iPhone 5 scuffs complaint
0. phoneArena 26 Sep 2012, 03:00 posted on
Not that anyone expected the thin aluminum sheet on the back of the anorexic iPhone 5 to be adamantium, but when Apple is involved, we can always expect the good old teacup storm to start forming over each issue. The interesting take from this alleged Apple SVP of Marketing answer to a fan complaint is that he is up and running at 6:14am Pacific, sifting through the email pile...
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2. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
no... N8 use to have the same aluminum but it wont really make an obvious scratch!!
this is the problem that Ativ S is facing too! its really prone to scratches...
i really dont know why nokia's N8 body is amazing...
9. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
Wasn't the Ativ S proven to be of plastic construction, and just have a metal-looking finish?
49. denied911 (banned) (Posts: 361; Member since: 31 May 2012)
yep activ s is from polycarbonate just like sgs3
10. MeoCao (unregistered)
and One S shell is very good to, unlike iPhone 5.
22. cepcamba (Posts: 717; Member since: 27 Feb 2012)
The N8's body is anodized, that is why it is sooooo amazing :) It's pretty much as tough and as resistant to scratch as gorilla glass. My N8 is still smooth all over even after around 2 years of ownership.
27. fernsruben (Posts: 28; Member since: 10 May 2012)
Not only N8.....even Samsung's Wave 1...2...n 3 have numero uno premium quality anodized aluminium bodies...........makes me wonder why sammy didnt implement the same design and build for their galaxy series with the premium hardware and unbelievably reasonable price... :-/
58. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)
we'll i think sammy dont value their galaxy line...
sad but true..
the wave 3 really looks awesome! and the design of ativ S is more compact built than the look of s3 that is plastic!
34. neutralguy (Posts: 1152; Member since: 30 Apr 2012)
Anodized aluminum making the paint combine with the aluminum itself. But a deep scratch using a cutter will leave a white mark on your n8.
Don't try to disagree with me. I did it myself trying to prove that it won't leave a scar. But it did. :)
3. vddeguzman (Posts: 41; Member since: 12 Jul 2012)
is this for real? what kind of use? i cant imagine paying for an expensive device which can easily get damaged. im sad for those who bought iphone 5 with damage
13. MeoCao (unregistered)
Agree, it will be scratched after 1 year, that's understandable, but scratched after just 1 week, that's garbage.
19. tiara6918 (Posts: 2042; Member since: 26 Apr 2012)
Apple will tell you that the damages on the iPhone 5 are just normal while from other manufacturers(ok,maybe not all) they will respond to the customer's problem immediately. This is the response you'll get from a company like Apple
25. cepcamba (Posts: 717; Member since: 27 Feb 2012)
Samsung even destroyed hundreds of thousands (I believe it was 600,000 to be exact) of back plates just so they don't distribute units with low quality plates.
31. cso26 (Posts: 10; Member since: 01 Aug 2012)
this is how apple user comforts itself with underpower products at high price.
53. rasinhussy (Posts: 88; Member since: 28 Dec 2008)
Oh and Apple's silly iPhone 5 didn't outperform the dual-core Samsung S3's did it, I must have read that wrong.
4. andro. (Posts: 1999; Member since: 16 Sep 2011)
They also previously said its 'normal' for phones to lose 2-3 bars of signal and drops calls if the phone is held in your hand. Ifands have to relive the same kinda deja vu everything a 'new' apple product is released.
5. modyt (Posts: 30; Member since: 23 Aug 2012)
ummm... isn't that e-mail showing time as 9.14?
52. rasinhussy (Posts: 88; Member since: 28 Dec 2008)
Yes, but this Alex is probably in the famous Eastern Time Zone, while Phil is in the famous Pacific Time Zone.
57. modyt (Posts: 30; Member since: 23 Aug 2012)
probably, but did you notice Alex mentioned Pacific Time?
6. SuperMaoriBro (Posts: 526; Member since: 23 Jun 2012)
I really hope ativ s is aluminium construction like my first smartphone i ever had - the samsung wave. It wasnt prone to easy scuffs. However i have doubts ativ s is aluminium. 1st i cant find anywhere where samsung themselves claim it to be aluminium. 2nd there are videos on youtube showing the battery cover is flexible in a way that only plastic can be. I really wish it is aluminium but... Eather way surely it'll be better build quality than the fiasco that is the iphone5
14. modyt (Posts: 30; Member since: 23 Aug 2012)
Even I had the Samsung Wave. But the black colour aluminium body did get scratched easily.
17. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
It doesn't matter if it's aluminum or not. Every metal is prone to damaging. The difference is that all the other devices with metal chassis (ie Ativ S, Nokia X7...) utilize a brushed metal appearance, which is used for aesthetic purposes but also for non-visibility of small damage. Other than that, they could use coating of some kind etc.
iPhone 5, however, utilizes just smooth aluminum back, and that's the problem. Every little scratch will be seen. It os a sturdy material of great quality, but not aestheticaly pleasing after a while, and that was perhaps Apple's biggest mistake, because in aesthetics is where they invest the most.
32. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
The One S metal design didn't have a brushed metal look, just a smooth aluminum back if I'm not mistaken, and it still is more resistant to scratches than the iPhone 5. And I'm talking about the blue/grey one, not the black/red micro-arc oxidation one. Same for pretty much every other HTC phone with aluminum accents; just plain aluminum, yet it is still less prone to scratching and shows little to no visible damage.
I don't think Apple has any excuse here. They messed up.
33. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
HTC's solution look far more robust than iPhone 5's, so the scratches are far less visible.
Apple messed up all right. They wanted perfectly fine aluminum surface, and that's where the problems begin in the real world.
It's obviously the result of Steve Jobs' absence. He insisted on glass for iPhone 4 precisely because of that. You cannot scratch glass easily, so they could make perfectly flat surface. And then they thougt of fine aluminum flat back. Big mistake.
43. bayusuputra (Posts: 963; Member since: 12 Feb 2012)
the back of the iPhone 5 is brushed.. I saw one and i still remember the slight brushed look..
So glass is less prone to scratches, but easier to shatter, and now they use aluminium that will not shatter but gets scratched easily..
oh, boy, they messed up..
47. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
All aluminum surfaces are brushed for this matter, it's just the question of how fine brushing tool is. I believe iPhone 5 has fine brushed look on a close inspection but that's too fine to mimic the scratches.
45. Aeires (unregistered)
Whatever happened to the liquid metal they were working on? Seems like it might have solved all this headache.
48. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)
Liquid metal is far from utilizing for such masive production. I don't know how it behaves in this matter but maybe it could be the material for iPhone 5S, which is usually same-looking device but with all the flaws eliminated :-D
23. nbringer (Posts: 180; Member since: 11 Sep 2012)
It's not aluminium, it's high quality thin plastic just as S3. I don't know about scratches, but there will be no dents on it.
7. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)
That doesn't address the complaints of it being scratched and chipped out of the box. If you knew that the aluminum on your product would chip very easily and make unsightly marks on the phone with regular use, why wouldn't you try to fix it beforehand?
I understand that every phone has its own flaws, but the iPhone 5 seems to have an abundance of them, and Apple doesn't look like they are attempting to fix what they did wrong.