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Apple's Phil Schiller: "We don't use any customer surveys, focus groups, or typical things of that nature"

0. phoneArena 01 Aug 2012, 05:07 posted on

Philip Schiller, Apple's SVP of Worldwide Marketing, is among the first people on Apple's list of witnesses who will testify at the Apple vs Samsung trial...

This is a discussion for a news. To read the whole news, click here

posted on 01 Aug 2012, 05:17 20

1. SonyFTW2020 (Posts: 311; Member since: 03 May 2012)


"you never ask people 'what features do you want in a new product? You need to accumulate that yourself."

Can you say, dictatorship?

posted on 01 Aug 2012, 07:29 2

9. Aeires (unregistered)


No, but I can say walled garden. Completely explains why there isn't an iPhone being sold that has a screen bigger than 3.5". Industry standard has moved on from that size long time ago.

posted on 01 Aug 2012, 08:38 4

12. JessJess (unregistered)


Did it? I guess that's another reason why the 4S sold only 26 million.

posted on 01 Aug 2012, 09:33 4

14. Aeires (unregistered)


People who were set on buying an iPhone had no choice, 3.5" or buy something else. How many phones were sold that had screens bigger than 3.5"? A lot more.

posted on 01 Aug 2012, 09:33 4

15. Fallout09 (Posts: 421; Member since: 17 Oct 2011)


Yes it did. Open your eyes and take off your Apple colored glasses. There is a beautiful world of so many possiblities of sizes and shapes out there.

posted on 01 Aug 2012, 12:41 1

25. gallitoking (Posts: 4720; Member since: 17 May 2011)


does Obama ask you what direction the U.S is going etc...

posted on 02 Aug 2012, 18:55

42. InspectorGadget80 (unregistered)


This is not politics.

posted on 01 Aug 2012, 05:32 15

2. RapidCat (Posts: 351; Member since: 12 Jun 2012)


iThink,iGot the answer

posted on 01 Aug 2012, 05:41 11

3. frydaexiii (Posts: 1460; Member since: 01 Dec 2011)


"you never ask people 'what features do you want in a new product? You need to accumulate that yourself."

So suddenly 3.5 inch isn't the perfect screen size anymore? Suddenly, the idea of 7 inch iPad isn't dumb?

posted on 01 Aug 2012, 05:46 1

4. SonyFTW2020 (Posts: 311; Member since: 03 May 2012)


Shows you how much weight that statement holds.... :(

posted on 01 Aug 2012, 10:25

16. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


Not to mention the possibility of the new iPhone screen being 4 in.

posted on 01 Aug 2012, 12:43 2

26. gallitoking (Posts: 4720; Member since: 17 May 2011)


that was SJ.. we are under new management.. in case you didnt know..

posted on 01 Aug 2012, 16:27

34. SonyFTW2020 (Posts: 311; Member since: 03 May 2012)


yea under android influenced management, you do know that iphone fans are asking for android ideas by now don't you?

posted on 01 Aug 2012, 06:26 9

5. humblebee (Posts: 3; Member since: 01 Aug 2012)


"you never ask people 'what features do you want in a new product? You need to accumulate that yourself."

This shows how they put customers in less priority. They would never know what other people want unless they make even just a little effort to know what people want.

posted on 01 Aug 2012, 12:45 1

27. gallitoking (Posts: 4720; Member since: 17 May 2011)


so Android does listen to their customers?.. really?..

posted on 01 Aug 2012, 06:29 17

6. andro. (Posts: 1999; Member since: 16 Sep 2011)


This man is telling the truth,Apple never has and never will listen to what their ifans want or would possibly like,Apple simply TELL them what they should want,how much to pay for it and to buy it NOW and thats the bottom line from their point of view. Ifans accept this if the right amount of 'wow,this is cool' and 'this changes everything again' phrases are used to soften the stance

posted on 01 Aug 2012, 06:36 7

7. dickwyn (Posts: 621; Member since: 07 May 2012)


You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
~Steve Jobs~

posted on 01 Aug 2012, 07:56 5

11. humblebee (Posts: 3; Member since: 01 Aug 2012)


It's Steve Job's lame excuse just so he can do whatever he wants. He keeps assuming things like he's some kind of a genius who knows everything about how people thinks.

posted on 01 Aug 2012, 08:40 4

13. JessJess (unregistered)


True. It's not like his ideas ever got Apple anywhere. Oh.... wait.

posted on 01 Aug 2012, 12:51 2

30. darkkjedii (Posts: 22128; Member since: 05 Feb 2011)


Steve jobs doesn't assume anything, or make excuses. He's deceased idiot.

posted on 01 Aug 2012, 13:01

31. EclipseGSX (Posts: 1719; Member since: 18 Oct 2011)


Thank god, now Apple can start making some real changes

posted on 01 Aug 2012, 11:58 3

23. andro. (Posts: 1999; Member since: 16 Sep 2011)


dickwyn that phrase was spoken like a true dictator. A company should always listen to its buying base and see what they actually want and need.

From a draconian order point of view the ultimate view of being a success is having your followers under your control and doing (or buying!) everything you wish while simultaneously having them under the belief that you are actually helping them and offering them everything they want,certain Apples success at this has to be noted.

Certainly for everyone else being told "This is what you must buy,this is what you want,you think this is cool,wow" is certainly not something which registers well.

posted on 01 Aug 2012, 12:48 1

29. gallitoking (Posts: 4720; Member since: 17 May 2011)


marketing tells you what to buy.. so go buy the new jordans.. only 300 dollars... and you better like it.. or you will not be cool

posted on 01 Aug 2012, 13:46 1

32. networkdood (Posts: 6330; Member since: 31 Mar 2010)


sub the word jordans for iphone....

posted on 01 Aug 2012, 16:30 1

35. SonyFTW2020 (Posts: 311; Member since: 03 May 2012)


hahah that is "Partially" true....People are "cool" with a variety of different shoes....

posted on 02 Aug 2012, 18:57

43. InspectorGadget80 (unregistered)


Anything made by apple their fans will buy it. They probably will buy it and not ask what they want.

posted on 01 Aug 2012, 07:25 7

8. ibap (Posts: 765; Member since: 09 Sep 2009)


We don't care what you want, we know what you need.

Pay no attention to the man behind the curtain.

These are not the Droids you are looking for.

Here, drink this Kool-Aid.

posted on 01 Aug 2012, 16:31

36. SonyFTW2020 (Posts: 311; Member since: 03 May 2012)


hahahha O MY GOD!! Hilarious!

posted on 01 Aug 2012, 07:40 4

10. paulyyd (Posts: 338; Member since: 08 Jan 2011)


Lol u guys mad?

posted on 01 Aug 2012, 10:30 2

17. snowgator (Posts: 3601; Member since: 19 Jan 2011)


Not pro-Apple, and anyone who reads this forum often knows that, but I kinda agree with JessJess and paulyyd on this one. You can argue the product all you want, but not the results. Apple has been extremely consumer savvy, regardless of how it gets it's ideas. They know how to produce good, dependable, user friendly devices. Those that use Macs, iPods, IPads, and iPhones flat out love them. And buy the living crap out of them.

Hard to argue success.....

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