Apple wins a patent for their wireless activation process
If you've owned an iPhone, you know that you have to take the iPhone home, and activate it via iTunes. That differs from the usual in-store activation process. For Apple stores, and your carriers, that means less time spent per sale, and a (theoretically) more efficient process.
Apple's patent means that carriers will have less control over the activation process in the future. So users might be able to place more than one activation ticket on the device, and activate multiple SIM cards. This is particularly welcome news to iPhone owners who want to use their device in multiple countries on multiple carriers.
When the iPhone 5 comes along, that means that owners might not have to tip-toe around to use their iPhone on a different carrier. But we can't make any promises. Carriers will surely resist customers' ability to change carriers.
You might ask, "Why would Apple want to do something that could upset carriers?". Well, manufacturers, like Apple, would save a great deal of money in manufacturing and inventory if they didn't have to add service provider locks. So, predictably, it's just dollars and cents. But we can expect to hear more about this one.
source: Patently Apple via IntoMobile
1. luis_lopez_351 (Posts: 951; Member since: 18 Nov 2010)
"Why would Apple want to do something that could upset carriers?" umm...we never asked that.
4. tuminatr (Posts: 725; Member since: 23 Feb 2009)
your looking at it the wrong way, the spin on this is openness but it could easily go the other way and they could stop you from using the phone on a company different than what you purchased it from
2. Sniggly (Posts: 7290; Member since: 05 Dec 2009)
But the process isn't any more efficient. In fact, it's an annoying extra step that no other phone has to go through. And to make sure that most users don't have to go through that annoying extra step when they come in bleating that they want an iPhone and only an iPhone, guess who ends up taking that extra step? That's right, the sales agents, which creates extra time in the process. The phone is still locked to the carrier; in fact, there's no material gain to the process whatsoever, for the customer OR for the sales rep who's only getting four fucking dollars to sell the piece of shit.
3. paulyyd (Posts: 329; Member since: 08 Jan 2011)
hey bro i think you needa chillax, its just an article
5. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
It is a world of difference. You make it sound like activation via itunes is as complicated as brain surgery. It's a no brainer process. Oh well, maybe for smart people it is, but for intellectually challenged users like you, it might be tough :) With this implementation, you don't need to unlock your iphone to enable you to use it under a different carrier. Either way, there are extra steps to be taken. So I don't know why you're complaining. You don't even own the damn phone. There's not even a set process on how they're going to implement this service and you're already being pessimistic about it. What a jerk :)
6. Sniggly (Posts: 7290; Member since: 05 Dec 2009)
No, I'm talking about the EXISTING process whereby I have to hook the phone up to iTunes, launch it, and register it. It's not complicated, but still a pain in the butt, especially for a phone that gives me so little money compared to others.
7. 530gemini (Posts: 2198; Member since: 09 Sep 2010)
It's not that bad. It's plug and play. And you're in and out of the store. Also, if you prefer, you can have them activate it for you at the store. So you do have that option. But hey, whatever works for you, but it's definitely not a big hassle for me and to a lot of others. BTW, this article is not about Apple's existing activation process via itunes. I don't get you.
9. Sniggly (Posts: 7290; Member since: 05 Dec 2009)
You're not "in and out," because you still have to do EVERY SINGLE OTHER STEP NECESSARY TO ACTIVATE A REGULAR PHONE ON AT&T.
11. Sniggly (Posts: 7290; Member since: 05 Dec 2009)
It's a hassle due to the principle of the concept; hell, I'd even prefer that the sync could occur wirelessly instead of having to physically plug it into the computer. But no, Apple has to do things THEIR way, and make life more complicated for anyone who tries to sell their shit.
8. hawk62 (Posts: 320; Member since: 21 Nov 2009)
Well hopefully more ppl buy from apple or online so you dont even make the $4. Like the iphone is any harder to set up than a stupid android.
10. Sniggly (Posts: 7290; Member since: 05 Dec 2009)
An Android phone ISN'T hard to set up though. You can skip any initial setup you don't want to go through at the moment and just go right to the homescreen. I PREFER to go through that setup with the customer, because it only benefits them to have their contacts synced and the Market's terms accepted and accounts set up for social networking, but I don't have to.
12. Sniggly (Posts: 7290; Member since: 05 Dec 2009)
And good, I don't need the four bucks. I've racked up a lot of commission so far this month, hundreds of dollars, and so far only about...sixteen bucks is from iPhones.
Oh, and I haven't had a single customer who came in looking for an iPhone and who opted for Android return it yet. In fact, I've had people coming in looking to get away from iPhones because they dislike them. So yes, Apple can keep their four fucking dollars. It's an insult to the sales reps who have to carry and ring out their products; it's a statement saying "You might as well be making no commission, because we know this phone will sell with or without you." It's the height of arrogance, and the attitude will help accelerate Apple's loss of market share as the years go by, because people will get sick of the bullshit.
16. hawk62 (Posts: 320; Member since: 21 Nov 2009)
Why do u need anything to sell the phone. Just do ur job and sell the phones.
18. Sniggly (Posts: 7290; Member since: 05 Dec 2009)
Because I'm a commissioned salesman, Hawk. Commission. I don't know if you understand that concept, but let me break it down for you: a salesman who is on commission is expected to be an expert on the products he's selling, as well as able to handle any situation that comes through the door. He is expected to be able to analyze accounts and customer needs in order to provide a solution that the customer will be happy with for the duration of the product they are purchasing. He is expected to be able to communicate his knowledge simply and effectively so that the customer leaves feeling like they were helped and informed. He is also expected to continue supporting the customer throughout the business relationship, even though the customer is no longer directly paying for a new product or service through the salesman.
You'd be surprised at how many people either can't do the job or do poorly enough that they never maximize the potential of the situations handed to them. Commission is a reflection on the skill of the salesman; it's a reward from the company to the salesman for selling the product or service. It is the incentive that keeps the salesman going, especially since base pay for a salesman is usually crappy. Most deals will pay out a good amount of commission, and every time it's like the company is saying "You rock, thank you for putting in so much time and effort into creating a happy customer."
So when Apple pays out a level of commission that ranks as a fraction of what a comparable phone can net you, and even forbids payouts for the data plans that customers get with the phones, it's a big middle finger in the face of the salesman, a statement of EXACTLY how much Apple thinks the salesman is worth. Hence why it's so insulting.
13. TDroid21 (Posts: 70; Member since: 04 Apr 2011)
Patent + lawsuit = $$$
Apple's formula to milk out fat $$$hit from its competitors huh?
Nice scheme stevie wander!!
14. Mike from NY (unregistered)
Why the big surprise?? Think about it... Apple lets you register more than 1 sim on your phone, that means no need to stick to either AT&T or Verizon, means you can buy an iphone and activate it anywhere in the world for any carrier, which menas the profits will at least quadrupple, no more carrier restictions. it's all money...
15. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
Not necessary as you see companies don't like the word 'unlocked' and the word 'all carriers' on their phones so they may not approve it.... the iPhone cal already be unlocked to any carrier with some $$$ from the customer now this may actually upset the carriers that may consider reducing or removing the subsidiary price for the phone... I think Europe already mentioned that
also many may remember its a patent but does not necessary mean the next iPhone will be sipped with it
17. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)
So here Apple is trying to do something positive for the user which is give them more choice on which carrier to use the phone. They're also making the process simple to switch carriers. Somehow Sniggly is whining about this.
19. jbash (Posts: 342; Member since: 07 Feb 2011)
I can understand sniggly's dispostion. Most customers that come in to buy a phone expect their device to work when they walk out. iPhone has to connect to iTunes to activate, is the customer going to be content with leaving with their phone not activated? Majority of the time the answer is no, so to appease the customer it becomes an additional task for the employee. Also I wouldn't be so against doing additional work if it had a higher payout, just like any other job