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Apple tugs at the heart strings for this holiday ad

Posted: , by Maxwell R.

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Apple tugs at the heart strings for this holiday ad
What better to warm the heart on a cold winter day than to gather the family around the fire for the holidays? Apple has a knack for sharing what that may be like for some of us around Christmastime.

For the advertisement, we see the Harris family from a couple different perspectives and the culmination of activities caught on one kid’s iPhone in a presentation for the family. One notable demonstration was Apple’s AirPlay.

Of course, the build up to that final presentation is the perception of a teen-aged kid getting lost in his gadget, ignoring the family fun time (hence, "misunderstood").  What he is really doing is capturing the moments and preparing a highlight reel of the holiday's events with the family.

In the second video, we get to see the entire collage, shot completely on an Apple iPhone 5s. All in all, it captures the essence of what many families do around this time of year. From snow sledding to snow angels, spirit of family, fun and the festive season make for an ad that will melt your snowman.


via: Mashable

12 Comments
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posted on 17 Dec 2013, 23:55 6

1. alterecho (Posts: 1091; Member since: 23 Feb 2012)


Samsung will make an advertisement, that will berate other products.

posted on 18 Dec 2013, 01:18 1

4. tech2 (Posts: 2352; Member since: 26 Oct 2012)


Hello0o0o00o0..........what about Nokia/Microsoft ?! Besides Samsung hasn't made one for ages now while Nokia/Microsoft has been berating all other OEMs on every social site

posted on 18 Dec 2013, 02:05

6. alterecho (Posts: 1091; Member since: 23 Feb 2012)


This article isn't about them.
Since you're on about them, let me point out that Nokia wasn't like this until they started mingling with Microsoft.

Anyway, Samsung was the one that started it all. They live off other companies ideas, be it for insulting them for advertisements or copying them

posted on 18 Dec 2013, 02:12 5

7. Commentator (Posts: 2469; Member since: 16 Aug 2011)


"This article isn't about them."

Is this article about Samsung? Not that I have anything against bringing other companies into the mix, but if you mention Samsung, Nokia and MS should be fair-play as well.

posted on 18 Dec 2013, 04:30

9. alterecho (Posts: 1091; Member since: 23 Feb 2012)


*Faceplam*
You're right. I inadvertantly assume, in my mind, Samsung being mentioned whenever i read an Apple article. Especially an article having advertisement as its topic.

My mistake.

posted on 18 Dec 2013, 03:41 1

8. tech2 (Posts: 2352; Member since: 26 Oct 2012)


How is this article about Samsung then ?

BTW, Samsung didn't start it was Apple who started bashing long before anyone started. What goes around comes around.

http://www.youtube.com/watch?v=C5z0Ia5jDt4

FYI, here is a link in which Nokia is bashing Android, long before it was acquired by Microsoft !

http://blog.gsmarena.com/nokia-eats-jellybeans-for-breakfast-will-ride-the-sugar-rush-during-todays-event/

Get your facts right !

posted on 18 Dec 2013, 10:28

11. Commentator (Posts: 2469; Member since: 16 Aug 2011)


https://www.youtube.com/watch?v=2zfqw8nhUwA

As far as MS, heck they even mocked Android with an official software update, NoDo.

posted on 18 Dec 2013, 00:29 4

2. Sauce (unregistered)


Touching. I like this type of advertising this time of year. No pecking at the competition, just genuine advertising of a product.

posted on 18 Dec 2013, 00:44

3. KFear (Posts: 137; Member since: 06 Feb 2012)


Their time would have been better spent actually engaging with the family. Touching ad. It's nice to see advertising like this.

Apple. "Why listen to our customer's when we can just tell them what they want?"

posted on 18 Dec 2013, 01:22

5. WHoyton1 (Posts: 1633; Member since: 21 Feb 2013)


the google nexus 7 one on the boat was better in my opinion!

posted on 18 Dec 2013, 05:06 2

10. Sniggly (Posts: 7180; Member since: 05 Dec 2009)


Nope, not buying it. His phone wasn't even close to the angle needed for most of those shots in the scenes where they showed him using it. Even if he was capturing video of the precious moments shown, why would he ignore his family to mess with it in between shoots?

He's still a self absorbed prick, and sought to make up for it with some really terrible angles and cinematography.

That's what I take away from this commercial.

posted on 20 Dec 2013, 05:58

12. RebelwithoutaClue (Posts: 1150; Member since: 05 Apr 2013)


Apart from the fact if it was all shot with a 5S, I doubt it was montaged on it

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