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Apple tried to hire Swiss watch-making experts to work on the iWatch

Posted: , by Luis D.

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Apple tried to hire Swiss watch-making experts to work on the iWatch

According to a Financial Times report, Apple tried to bring Swiss watch-making expertise to its fabled iWatch project. In its perfectionist pursuits, the company reached out to talent from esteemed brands to work on what could be a smart-watch with a traditional mechanism. But, so far, Apple's efforts have failed. Apparently, the company tried to hire watch-making experts from LVMH Hublot, Swatch, and "several Swiss parts manufacturers", but none of Hublot's workers accepted, and, most likely, neither did others from the industry.


As a whole, Switzerland's watch-making elite remains skeptical of wearable technology. It has proudly ruled the watch industry for decades, while selling watches that are sometimes worth hundreds of thousands dollars. It's not unrealistic to assume that it views current smart-watches as a fad of poorly designed, cheaply made accessories which rely on the popularity of smartphones to steal customer attention from their finely crafted products.


Vendors like Apple and Motorola looking after fusing the exquisiteness of traditional watches with the exciting possibilities of today's technology, but it would take more than impressive concepts, it seems, to convince Switzerland's old-timers to get with the times. "We have been in discussions - not ever initiated by us - with practically all players in smart wearables up until today," said Swatch CEO Nick Hayek, adding that "we see no reason why we should enter into any partnership agreement."


It would take more than impressive concepts to convince Switzerland's old-timers to get with the times


iWatch concept by Martin Hajek

iWatch concept by Martin Hajek

Another voice from the industry, Patek Philippe's president Larry Pettinelli, revealed that it's "conceivable that Apple would be interested in developing a type of hybrid with some type of mechanical aspects." In addition, the executive suggested that Apple is seeking Swiss makers' expertise in working with strong, lightweight metals, as "the Swiss watch industry is very adept at metallurgy".


The Moto 360, a great surprise introduced alongside Android Wear, impressed technology fans from the get-go. Meanwhile, Apple analysts are becoming impatient, even disillusioned with the iWatch. The device is expected to appear later this year, but most reports and rumors suggest that it's still in a prototype stage and being experimented upon. Extreme ambition and taking time has been Apple's way of doing business since its inception, but in this day and age, the market's moving very fast, while customers, analysts, and investors foster unrealistically high expectations from leaked information.


If Apple postpones the iWatch for too long, it risks the product turning into a letdown on release. Then again, the majority of Cupertino's clientèle is perfectly happy with whatever the company throws at them, so maybe the biggest pressure is stemming from its own high standards.


via AppleInsider

10 Comments
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posted on 31 Mar 2014, 04:30 5

1. vincelongman (Posts: 1145; Member since: 10 Feb 2013)


Good!
It'll be hard for other OEMs to match the elegance of the Moto 360

posted on 31 Mar 2014, 04:38 2

2. Felix_Gatto (Posts: 488; Member since: 03 Jul 2013)


If it's true, it will become significantly more expensive than the other smartwatches.

posted on 31 Mar 2014, 04:54

3. joey_sfb (Posts: 2898; Member since: 29 Mar 2012)


Steven Job can come out with product with a lot less fuss and quicker too!

I still remember that the iPhone 1 has no Bluetooth support, no mms so what!!!

Steven Job marketing fitness get the product so hype that no one would even notice that they are missing... and the battery life stay 100% thru out his 2 hours presentation.

Hats off!!

posted on 31 Mar 2014, 10:33

5. sprockkets (Posts: 1160; Member since: 16 Jan 2012)


The iphone always had bt support. But at first all it could do was bt headsets, no audio.

posted on 31 Mar 2014, 08:31

4. Mozarrt (Posts: 295; Member since: 08 Oct 2011)


I'd never trade in any of my watches for some sort of smartdevice. A good watch completes a man. From a cheap Soviet era Sturmanskie to a Maurice Lacroix, a watch can never be replaced by a silly gadget. Its not like your phone is more than 2 feet away anyway..

posted on 31 Mar 2014, 13:26 2

6. lyndon420 (Posts: 1733; Member since: 11 Jul 2012)


You should be complete all on your own. You shouldn't need anyone or anything to 'complete' you (just saying).

posted on 31 Mar 2014, 14:01

8. KillgoreTroutTime (Posts: 280; Member since: 06 Jan 2014)


The targeted consumer of "smart watches" aren't watch enthusiasts such as yourself. This should be obvious to you. "Smart watch" is a misnomer and should be changed for another name. They really have nothing in common with actual watches except the fact they are(for now) placed on your wrist. Enjoy your hobby and let others enjoy advances in digital technology aka "silly gadgets."

posted on 31 Mar 2014, 13:56 1

7. KillgoreTroutTime (Posts: 280; Member since: 06 Jan 2014)


What would a smart watch with a traditional complication(regular watch insides) even do? It seems like you would really be restricting the "smartness" of the watch. It may look pretty, but it wouldn't be very groundbreaking.

posted on 31 Mar 2014, 19:33

9. fzacek (Posts: 1629; Member since: 26 Jan 2014)


I thought Apple hates moving parts?

posted on 05 May 2014, 05:02

10. alumoyo (Posts: 161; Member since: 26 Aug 2013)


"As a whole, Switzerland's watch-making elite remains skeptical of wearable technology."

Just like how Kodak was sceptical about DIGITAL PHOTOGRAPHY I'm sure - idiots!

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