According to a Financial Times report, Apple tried to bring Swiss watch-making expertise to its fabled iWatch project. In its perfectionist pursuits, the company reached out to talent from esteemed brands to work on what could be a smart-watch with a traditional mechanism. But, so far, Apple's efforts have failed. Apparently, the company tried to hire watch-making experts from LVMH Hublot, Swatch, and "several Swiss parts manufacturers", but none of Hublot's workers accepted, and, most likely, neither did others from the industry.
As a whole, Switzerland's watch-making elite remains skeptical of wearable technology. It has proudly ruled the watch industry for decades, while selling watches that are sometimes worth hundreds of thousands dollars. It's not unrealistic to assume that it views current smart-watches as a fad of poorly designed, cheaply made accessories which rely on the popularity of smartphones to steal customer attention from their finely crafted products.
Vendors like Apple and Motorola looking after fusing the exquisiteness of traditional watches with the exciting possibilities of today's technology, but it would take more than impressive concepts, it seems, to convince Switzerland's old-timers to get with the times. "We have been in discussions - not ever initiated by us - with practically all players in smart wearables up until today," said Swatch CEO Nick Hayek, adding that "we see no reason why we should enter into any partnership agreement."
It would take more than impressive concepts to convince Switzerland's old-timers to get with the times
The Moto 360, a great surprise introduced alongside Android Wear, impressed technology fans from the get-go. Meanwhile, Apple analysts are becoming impatient, even disillusioned with the iWatch. The device is expected to appear later this year, but most reports and rumors suggest that it's still in a prototype stage and being experimented upon. Extreme ambition and taking time has been Apple's way of doing business since its inception, but in this day and age, the market's moving very fast, while customers, analysts, and investors foster unrealistically high expectations from leaked information.
If Apple postpones the iWatch for too long, it risks the product turning into a letdown on release. Then again, the majority of Cupertino's clientèle is perfectly happy with whatever the company throws at them, so maybe the biggest pressure is stemming from its own high standards.