Apple tops J.D. Powers smartphone satisfaction survey by carrier
Overall, smartphone customers are the most satisfied with their handset at AT&T (844) followed by Sprint (839), T-Mobile (835) and Verizon Wireless (829). Overall smartphone satisfaction tallied an 837. While 35% of Smartphone buyer cited "features" as their number one reason to buy a particular phone, that particular reason is not as important as it was back in 2011, when it was cited by 57% as their main reason to purchase a specific brand.
Interestingly, J.D. Power discovered that the reasons why you buy a certain smartphone model can help predict if you are going to like the phone. Those who selected a certain model because of price, are less likely to be satisfied (808 out of 1000) and will have lower repurchase rates (18%) than those who select a smartphone because of the operating system (860 and 35% respectively).
J.D. Powers also asked smartphone buyers for the most requested features that they are looking for in a new handset. A larger screen...did not make the list. What did make the list was seamless voice control (36%), built-in sensors that help users customize settings related to the environment (35%), and facial recognition and biometric security (28%). Pricing has also risen. The average smartphone cost $202 in the latest survey, up from $174 in the 2011 Volume II survey. 52% of those in the new survey said that they received a discount when purchasing their phone, down from the 60% who received a discount in the 2011 Volume II survey. For that, you can 'thank' T-Mobile.
The iPhone has won eight consecutive J.D. Powers Awards for smartphone customer satisfaction. That means it has won every year since the OG Apple iPhone was released in 2007.
The iPhone is the top ranked phone at each Tier 1 carrier in the U.S. according to J.D. Power
source: J.D.Power via 9to5Mac
1. Ninetysix (Posts: 1481; Member since: 08 Oct 2012)
Again? Didn't they win this last year as well?
edit: They did..
5. PBXtech (Posts: 970; Member since: 21 Oct 2013)
Yeah, says so in the article. I didn't even need a link to see that, but thanks anyway.
10. Topcat488 (Posts: 1124; Member since: 29 Sep 2012)
Well they did have a monkey using ipads and stuff, so yeah, if a monkey can operate it, their phones are easy to use... O.o
56. RORYREVOLUTION (Posts: 2941; Member since: 12 Jan 2010)
Here we go again, knew it before I even clicked on the article that this clown would be posting his article links.
Get a life dude.
57. Ninetysix (Posts: 1481; Member since: 08 Oct 2012)
Honestly, that's what I call a cool story bro. Such a riveting tale, I honestly copy and pasted it to word, saved on my hard drive, backed it up on a jump drive, drove to the bank, put the jump drive in the safe deposit box, and will leave it there until my kids turn about 12 (when they can actually state their age, and ask what it is I'm showing them), when I will pick it up, put it in an old USB drive reader and relay this cool story to them and tell them, "kids, this is what a cool story should look and sound like...not like the stories your generation tells."
2. dontneedtoknow (Posts: 146; Member since: 17 Feb 2014)
I think Apple has one of the best customer service! I like hp because of the same reason.
7. Neo_Huang (Posts: 345; Member since: 06 Dec 2013)
Yes, but Apple users are really being blinded by how overpriced and overrated their iProducts are.
15. Sauce (unregistered)
HP…Are you kidding me? My old HP laptop was on RECALL and I still was being forced to pay $50 for "over the phone tech support". More like overseas phone bills.
3. networkdood (Posts: 6262; Member since: 31 Mar 2010)
I never had a need for after market assistance - I suppose it is good that APPLE was the best as they sure charge an awful lot for mediocrity....
4. Taters (Posts: 2681; Member since: 28 Jan 2013)
HTC better take note. Be more like this rather than making an enemy for life by giving me 7 deal breaking flawed handsets in a row.
Most People would ban you after one or two tops. I gave them 7 and they still can't get it right.
6. networkdood (Posts: 6262; Member since: 31 Mar 2010)
so, you bought your device directly and not with the carrier? I guess that is the tradeoff - buy from a carrier, pay a lot more, and they take care of your warranty. Or, buy online and deal with a company from a very long distance...
8. PBXtech (Posts: 970; Member since: 21 Oct 2013)
I'd bet this is a perfect example of OEM's taking a negative hit for having more phones being available. When I look at the G2 on T-mobile, it scores 4.6 stars, but in this survey LG scores poorly. When you look at how many LG phones T-Mobile offers, some aren't that stellar.
9. Quezdagreat (Posts: 413; Member since: 05 Apr 2012)
Here comes the outside looking in haters
13. hung2900 (Posts: 779; Member since: 02 Mar 2012)
Samsung haters also. Look at the rank and the points of Samsung.
14. Ninetysix (Posts: 1481; Member since: 08 Oct 2012)
Well they did have a lizard using a Galaxy Tab and stuff, so yeah, if a lizard can operate it, their phones are easy to use... O.o
19. protozeloz (Posts: 5372; Member since: 16 Sep 2010)
Nah still not satisfied, until a snake can handle it at most
37. PapaSmurf (Posts: 7729; Member since: 14 May 2012)
For a phone made out of "ugly plastic," they did one hell of a job.
12. 0xFFFF (Posts: 2667; Member since: 16 Apr 2014)
J.D. Powers is obviously just making up fake stuff for the sake of brainwashing the public. This section in particular made me laugh:
"J.D. Powers also asked smartphone buyers for the most requested features that they are looking for in a new handset. A larger screen...did not make the list. What did make the list was seamless voice control (36%), built-in sensors that help users customize settings related to the environment (35%), and facial recognition and biometric security (28%)."
Even Apple knows and admits customers want larger screens. All this other stuff is right off the NSA's todo list.
17. Sauce (unregistered)
Are you upset that Apple topped the charts in EVERY U.S. carrier?
Or upset they were #1….Again.
Apparently, J.D. Power never lies when it's any other company besides Apple lol.
22. networkdood (Posts: 6262; Member since: 31 Mar 2010)
to be honest, I have never consulted JD POWERS when it comes to choosing a device - I do read reviews and go into a store to see it for myself. The last 2 devices I bought I actually just bought them without ever trying them and have not been disappointing.
So, the point is, popular is not always better. I used to work for a company that took calls for issues concerning smartphones, and when it came to iPhones, customers were very irate with APPLE, at times.
Overall, I have to hand it to APPLE - they have created a slick marketing campaign and they have stores to help customers - other companies rely on carriers, and in some cases deal with customers directly, and that is not always fun, either.
I am just glad that I never had to deal with any of this and only once had to do a warranty exchange.
25. Sauce (unregistered)
The point in my comment was directed toward people who praise these silly review companies, then loath them when their company isn't in favor.
Me, personally, I could care less about companies like these. Never have I relied on these websites. What I like is what I buy. If I don't like it, I won't buy it again. So, from looking at the many iPhone's I have purchased, I am very satisfied with Apple and their products. Issues: Yes, there has been issues for me. But in terms of how long that issue has stayed around, never too long, as Apple has outstanding customer service.
28. networkdood (Posts: 6262; Member since: 31 Mar 2010)
So, you sound like someone who is ok with paying more because you get that extra bit of service in return. That sound about right?
30. networkdood (Posts: 6262; Member since: 31 Mar 2010)
Sauce, I think he has a good point about JD POWERS stating what they found are the features that customer want the most.
Although, they probably worded it differently, since most people have no clue what bio-metric security is...lol
33. Sauce (unregistered)
Just asked my sister (12 years old) "What does "bio-metric security mean?"
"Your home button has bio metric security…."
38. networkdood (Posts: 6262; Member since: 31 Mar 2010)
lol, I am not sure if I should believe that, but, 99% of the people in America would have no clue what that was...
41. Sauce (unregistered)
She's quite a smart girl. Been on High Honors twice so far in her first year of middle-schooI. She has a good future ahead of her.
I think it depends who you ask in America honestly. Not trying to sound demographically or educationally arrogant.
44. networkdood (Posts: 6262; Member since: 31 Mar 2010)
Nah, that is cool. Our country is getting dumber with the Common Core crappola. My wife is graduating this May with her AA. She tells me all sorts of stories about our educational system.
My autistic son is getting A/Bs - finally - having his best year of school, to date. The big dude is really in Minecraft and gaming on the XBOX and ipod - watches stuff on Youtube quite a bit - scares me at times, though, with what he is picking up.
47. Sauce (unregistered)
Totally agree. Americas educational system is going down the drain.
Thats awesome for your son and his good grades. Actually made me happy to hear that :)
23. protozeloz (Posts: 5372; Member since: 16 Sep 2010)
I'm sorry but in terms of satisfaction iPhone has had it, I'm just glad to see how close the gap has become making this rather insignificant, most consumers are enjoying their devices and that's awesome
26. Sauce (unregistered)
Glad to see that SOMEONE has not only looked at Apple here, and how well others are doing.
27. networkdood (Posts: 6262; Member since: 31 Mar 2010)
true - the gap has closed - in my former line of work, I found working with Blackberry with my customers to be the best, and Apple was pretty good, too.
16. networkdood (Posts: 6262; Member since: 31 Mar 2010)
Anyone remember this?
20. Sauce (unregistered)
Remember these statistics from the other posts I linked them on?
-iPad generated 4x mobile web traffic than all Android tablets combined.
-iPad has 95% share of education market
-98% customer satisfaction rate among iPad owners, 2/3 of people planning to buy a tablet in next 90 days plan to buy iPad
24. networkdood (Posts: 6262; Member since: 31 Mar 2010)
Just pointing out who was best with tablets...lol...
Man, some people on this site must work for APPLE, and go so far as to claim to be a developer...ouch
Again, it is people like you that fail to see the truth and that is:
Popular does not mean something is better.
McDonald's - sells the most burgers - quality? ehhhh
Nintendo - won the battle of the 8-bit systems with Sega, but were they the best - no, Sega had a better system and some great games to show off the hardware, but, Nintendo won because of its marketing and came out with a few hits - Zelda, Metroid, Castlevania.
Years later, the best selling games have normally been games made in house.
If you and others love your iPhones (along with my wife), then YIPPEE, but.....
Do not shove the crap down our throats - we will just puke it back up - like swallowing ipecac...
32. Sauce (unregistered)
No where did I claim popular is better. But as to that comment, since A LOT of people buy "APPLE" products. They must be doing many things the way MOST people want them done. Great customer service, amazing and simple interface and UI, quality. McDonalds: A LOT of people buy their burgers. They must be doing things right also for these people to be always buying from them. Fast service, low price, good taste, etc. NOW, if someone doesn't like what McDonalds has to offer, they go to Wendys (for example, comparing to another OEM). Fact is, I just don't see Wendys selling as much as McDonalds, meaning I don't see as many people buying their food as McDonalds. Of course, McDonalds, Apple, has way more stores to serve people what they want, but hey, thats what happens. When you have A LOT of people LOVING what you have to offer, you need MORE stores. I could go on forever. Common sense.
36. networkdood (Posts: 6262; Member since: 31 Mar 2010)
Stores are good, but many companies see them as a huge cost and rely on carrier stores. I believe Samsung and Microsoft are opening up their own stores now. I just hate going into stores. So much misinformation is given out to the customers just to make a sale...
43. Sauce (unregistered)
I worked for Samsung for two years (a year in Best Buy at their kiosk), and you'd be surprised how many people asked me "we don't you guys have your own store like Apple", and now Microsoft.
I believe stores give way more positives than negatives in the corporate world, if you have the money and user base to support them, rather than carrier support.
46. networkdood (Posts: 6262; Member since: 31 Mar 2010)
My concern is stores like Best Buy - too much misinformation was being giving out and they would have their customers call constantly to waive a stupid upgrade fee. Plus, Best Buy's warranty program sucks eggs, at least from my experience - BLACK TIE, my ARSE...
35. androiphone20 (Posts: 1400; Member since: 10 Jul 2013)
I don't believe anyone is shoving it down your throat, I think it's ironic for you to say that. This survey just goes to show that people are satisfied with what they own, regardless of what bad things people on here say about iphones.
40. networkdood (Posts: 6262; Member since: 31 Mar 2010)
Ohhh, you would be surprised what the media does to get people on board with the plan...But, I suppose, one could simply skip over an article. I guess APPLE should be happy that it does well in one country, though. If they really wanted more marketshare they would come out with a truly cheaper iphone.
But, I believe APPLE is primarily concerned about profits, and I would think they would not be concerned with marketshare...
50. PBXtech (Posts: 970; Member since: 21 Oct 2013)
Marketing gets shoved down everyone's throats. Unless you live in a shack in the mountains, you get inundated with marketing.
51. Sauce (unregistered)
I don't think it does. Ask my girlfriend. Sh*t goes down her throat when only SHE wants it to.
54. mattkl (Posts: 171; Member since: 01 Feb 2010)
"-98% customer satisfaction rate among iPad owners, 2/3 of people planning to buy a tablet in next 90 days plan to buy iPad"
You mean, 2/3 of people SURVEYED planning to buy a tablet in next 90 days plan to buy iPad
21. Ninetysix (Posts: 1481; Member since: 08 Oct 2012)
LOL @ Samsung winning. J.D. Powers is obviously just making up fake stuff for the sake of brainwashing the public.
18. networkdood (Posts: 6262; Member since: 31 Mar 2010)
1.....2.......3......HOORAY for CLOSED Operating Systems.....yeah, baby, yeah....
29. androiphone20 (Posts: 1400; Member since: 10 Jul 2013)
I'm satisfied with what I have and I won't be switching to any brand/OS anytime soon.
31. networkdood (Posts: 6262; Member since: 31 Mar 2010)
yeah, the wife likes her new 5C phone, but it just so small...your poster name and picture seem to make you confused, though...lol
45. androiphone20 (Posts: 1400; Member since: 10 Jul 2013)
I tried out an android phone a while back, it was the worst week I'd ever had do I guess it makes sense that my screen name ends with iphone
48. networkdood (Posts: 6262; Member since: 31 Mar 2010)
See, I hear that sometimes - but, with Android, there are so many possibilities - so many devices to try. I had an HTC ARIA as my first device...it was ok - but, I traded it in within 30 days for a Captivate.
I stay with Android because it is the closest thing to WIN MO 6 that there is and the only choice on the market that gives the customer control over their device.
52. androiphone20 (Posts: 1400; Member since: 10 Jul 2013)
I think that's why I won't be turning to Android, I don't want to feel like I'm working for my phone more than its working for me. I also hate having to download apps to do most of the stuff that should have been built into my phone. Like geofencing and decent battery life while having a phone thinner then a pencil.
55. PapaSmurf (Posts: 7729; Member since: 14 May 2012)
Note 3 and S5 called. Offers what you're looking for out of the box.
53. androiphone20 (Posts: 1400; Member since: 10 Jul 2013)
Talking about the screen, ] broke my phone's screen, I figured I could remind myself to be more careful with my phone everyone I come here
34. networkdood (Posts: 6262; Member since: 31 Mar 2010)
I would try an iPhone...IF:
1) It had an unlocked bootloader.
2) It allowed me to install my own recovery of my choosing.
3) It gave me the ability to flash my choice of system ROMs onto it.
4) It gave me full control over the phone.
5) It had a large screen.
6) It allowed to me side load apps or download apps from a different appstore.
I owned a Droid RAZR and disliked the locked bootloader, so, I am not going there, again, with any device....I can live without a removable battery, and I can live without removable storage - thanks, to cloud storage. But, I prefer to have removable storage on the device.
39. Sauce (unregistered)
On a side note to cloud storage, have you tried the "MEGA" app?
It's great. 50 gigs free cloud storage. I use this in junction with iFile (my iPhones file manager) and Safari Downloader.
42. networkdood (Posts: 6262; Member since: 31 Mar 2010)
yup, I have that and Box - Mega seems to have problems at times. I also have Weiyun and on XDA , an English version of the app was created. They give you 10 TB.
Current, I have iDrive with 100GB (50/50).
I would advise anyone to not store personal sensitive info of any sorts on any cloud storage server.
I still have MINUS and Dropbox, but have not used them in a few months - years in MINUS' case.
49. Sauce (unregistered)
Damn dude, 10 TBs !? That's awesome. I think 50gigs is plenty for me. I really don't like dropbox, compared to others I have tried. I have a tweak on my iPhone that encrypts files and text, which also ties well together with encryption/decryption using the biometric scanner and a specific password. Although I still wouldn't put anything sensitive on a server loaded cloud.