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Apple topples Nokia as the biggest cell phone company by revenue

Posted: , by Daniel P.

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Apple topples Nokia as the biggest cell phone company by revenue
Who could have predicted that in 2007? With just one mobile phone, Apple's last quarterly results show that it is now raking in more revenue than the number one cell phone manufacturer by number of phones sold - Nokia. Nokia's average selling price (ASP) per handset in Q3 was just $56, whereas the iPhone's ASP in Q4 was $625 - you do the math why Apple got ahead with much less phones sold. Nokia's ASP will be, of course, more in Q4, because of the flagship Nokia N8 (a review of it vs the iPhone 4 here), which is selling relatively well, but it will be far from Cupertino's margins

Granted, we are comparing Nokia's Q3 ($9.7 billion) with Apple's Q4 here ($10.47 billion), but we are not even counting the carriers' iPad, or the  iTunes revenue, whereas Nokia's numbers include the Ovi Store for apps and music. US was the last country with an exclusivity carrier deal, and now this is over with the Verizon iPhone.

We don't know how many Nokia N8s the Finns will sell in Q4, but given Apple's blowout fourth quarter, and another 8-12 million iPhones sold just to Verizon this year, we see it as fairly certain that 2011 will be the year when Apple will get comfortably ahead as the largest cell phone manufacturer by revenue. That's what happens when you can predict what people want, and give it to them in a well-designed, and easy to use manner. Hopefully Apple will keep it that way even without the "symbol of the American Dream" (as per Barack Obama) - Steve Jobs.

via Electronista

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posted on 20 Jan 2011, 05:48 2

1. NokTokDaddy (Posts: 21; Member since: 12 May 2010)


"That's what happens when you can predict what people want, and give it to them in a well-designed, and easy to use manner"

That's fine for those who cannot afford it, but this 'journalist' should get his smug, western (and probably US) head from out of his fragrant backside and get into the real world.

Using this idiot's own model, the iPhone's ASP is over ten times that of a Nokia; what good is that to the millions of people who would probably love an iPhone, but just can't afford one?

Before the army of iPhone fanboys jump onto the defence of someone who dares shows dissent, let me say this: iPhone is a fantastic device for those who want something cool that Just Works. It's great for those who are not tech-savvy, there are lots of apps to download and it's a lovely, shiny, fantastic experience just about all round.

But if you're one of the billions who live outside the rich western world, iPhone is about as useful and relevant to everyday life as a bicycle is to a fish.

And that's why Nokia still sells more devices worldwide than any other single manufaturer. Good job too - how else would the common man and woman keep in touch without a trusty Nokia in their pocket - with an iPhone?

Don't make me laugh

posted on 20 Jan 2011, 06:14

2. hawk62 (Posts: 320; Member since: 21 Nov 2009)


Get over yourself. The iphone sells everywhere.

posted on 20 Jan 2011, 16:42

8. thatdude1 (unregistered)


Iphone does not sell everywhere. You should get over yourself.

posted on 20 Jan 2011, 06:20

3. ella (unregistered)


Um, is this article true? I mean, for only one phone, it could have an ASP of $625? While Nokia just only have $56? Considering Nokia is not too much existing at states, however, more than 10 times is just overkill. I hope this article would be corrected.

posted on 20 Jan 2011, 07:50

6. calamazoo (unregistered)


yeah, Nokia sells millions of low-end phones to the carriers for pennies, that's why its ASP is so low - the high-ends like Nokia N8 are only a fraction of its sales... check it out on Nokia's site -http://www.nokia.com/about-nokia/financials/quarterly-and-annual-information/q3-2010

"Nokia mobile device ASP (including services revenue) of EUR 65, up from EUR 64 in Q3 2009 and EUR 61 in Q2 2010."

And for Apple -http://seekingalpha.com/article/211977-2010-apple-s-63-5-billion-revenue-year

posted on 20 Jan 2011, 06:53 1

4. ryq (unregistered)


to all nokia fans, i use to be a nokia fan also, i even bought a nokia N8, but am starting to lose interest on their phones. most people want an iphone if they have the money rather than a nokia. some would even go for samsung or other android phone rather than nokia. the author is right. who would have thought that an iphone would change the game. nokia is in deep shit! samsung might be number one this year or next unless something drastic is done by nokia.

posted on 20 Jan 2011, 16:46 1

10. thatdude1 (unregistered)


Most people do not want an iphone. If that were the case, they would be the #1 handset maker in the world. They are not. Nokia is. Nokia could have sold zero smartphones 4th quarter and still be the largest smartphone maker by far.

posted on 20 Jan 2011, 06:58

5. clevername (Posts: 1431; Member since: 11 Jul 2008)


I want a "sell phone" where can i get one of those?

posted on 20 Jan 2011, 08:54 2

7. Slammer (Posts: 1121; Member since: 03 Jun 2010)


It is easy to have great revenue when you offer the least amount possible but yet charge top dollar. The iPhone is the most modified device on the market. The reason being is it lacks what people are looking for. They pay then jailbreak to get what they want, and Apple sits back and reaps the benefits. There is no package deal with Apple. You purchase the phone for what it has then you have go elsewhere to get what you want. Apple has been getting rich off of lust from individuals that have no clue.

Apple has been around for years. It is only because they had a hit with a product within a new generation of individuals that brought them to the forefront. Apple has always made good products, But why all of a sudden do they now get noticed? Because the young generation that didn't deal with Apple in my days, have no idea that this is the way Apple has always operated. Do less, dictate what you are allowed to have, and charge more.

What returns are the people getting with all this billions in revenue? More dictation and jailbreaking.

Negative my comment away. However, I am speaking as a man that supported Apple in my day and moved on for freedom of finding a cheaper alternative and allowing myself to have more for my money.

John B.

posted on 20 Jan 2011, 16:43 1

9. RVM (unregistered)


Let's wait for Nokia's Q4 results. Im pretty sure their revenue will be considerably higher then Apple's.

posted on 20 Jan 2011, 18:28

11. komelo (Posts: 14; Member since: 11 Jan 2011)


Whatever,, I'm not spending 600 bucks for a phone, even att became expensive because of the IPHONE, THE IPHONE IS FANTASTIC DEVICE, BUT ITS NOT THE BEST DEVICE OUT THERE, PEOPLE BUY IT FOR ITS NAME THATS IT. SEE PEOPLE WALKING AROUND WITH IPHONE ON THEIR HANDS LOL I FIND THAT FUNNY, IM NOT A HATER BUT I NEVER FOUND THE IPHONE ATTRACTIVE, BUT LIKE WHAT THE COMMENTER SAID BEFORE ME, THE NEW GENERATION MADE THE IPHONE WHO IT IS ,AND STEVE JOBS MADE A REALLY NICE PRODUCT. IPHONE,IPAD,MAC,IBED,ICAR, ETC....GET WELL SOON, I HEARD APPLE IS INVESTING ITS BILLIONS TO MAKE THE FIRST HD IPHONE, HOW COME THE PHONE MANUFACTURERS WAIT TILL APPLE COMES OUT WITH NEW PRODUCT THEN COPY...

posted on 23 Jan 2011, 04:42

12. UglyBoi (unregistered)


Wait... I get it now! (Probably mentioned in one of the above comments, not too sure)
Nokia still sells the most phones in the world, but they don't make much money because of the low prices.
Whereas Apple sells one iPhone for roughly twice the price of a high end Nokia.
Which means that Nokia has to sell 2 N8's for every 3GS. And the 3GS is previous generation technology. And if Nokia rose theri prices, nobody would be attracted to their phones.

>Ratio (In price, No Contract)
Nokia N8 (16GB) - iPhone 3GS (8GB)
>Ratio (In terms of features)
Nokia C6-01 (8GB SD Card) - iPhone 3GS (8GB)

NOTE: Yes, I know that the C6-01 has a better camera and screen, but I'm weighing in the popularity of the App Store and the fact that it's Apple in favor of the iPhone.
Trust me, most dolts/the masses take just those two factors very seriously.

posted on 26 Jan 2011, 05:25

13. NokTokDaddy (Posts: 21; Member since: 12 May 2010)


@UgliBoi

For most buyers it comes down to price and availability - the masses are ignorant of the capabilities and/or limitations of different Mfr's devices or OS's. Good job too or iPhone would never've sold at launch (no apps for the first year, lots of bugs, no camera, general lack of features, no multitasking, etc.) WP7 is taking the same path!

iPhone may be better than N8, but if you can't afford $600 you're out of the market and N8 might be a good alternative.

On the other hand, if the carriers in your country don't offer Nokias, you can't buy one anyway, so you have to either save up and wait for that iPhone4 or look at altenatives (probably mid-range Android)

Nokia build to low price-points because they have huge, ready markets for cheap, basic devices. Their access to iPhone-type markets is limited (probably by Nokia's failure to recognise iPhone as an aspirational icon). As a result, Nokias are not widely offered by US carriers, and receive little exposure to the still-influential US media.

Outside the US, people perceive that because the US is in love with iPhone (and now, increasingly - Android) it MUST be the best, so iPhone's reach has spread far & wide from a simple mis-perception.

That's not to say iPhone is not a fantastic product, which it is in many ways.

It's just not THE best. Nothing is - we all have different use-cases, needs and wants from our devices.

And different budgets!

posted on 02 Feb 2011, 10:13

14. willyesco (unregistered)


Nokia is the Toyota of cell phones, or should have been, they could have a phone for every taste and pocket length. I think they are servicing a lot of those people. The only problem is that Nokia is a business, not a public service and I think they would do better to invest into some top notch cell phone research, they have been resting on their laurels and now the likes of apple with their iphone are cornering the high end market and hence the super profits. With the money they make who knows they may just come after the traditional nokia low end market, that wouldnt be good at all for nokia and more so for users coz we know what will happen to prices then.

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