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Apple to clean up its act by switching to renewable energy

Posted: , by Charlene S.

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Apple to clean up its act by switching to renewable energy
After several protests lead by Greenpeace including releasing black balloons inside the 5th Ave. store and even chaining themselves to train tracks used to transport coal, Apple has finally responded to the outcry against its use of coal to power its data centers.

Apple CFO Peter Oppenheimer announced that all of its data centers would be making the switch to coal-free electricity. Apple will install two solar arrays, which will span 250 acres, and build a bio-gas fuel-cell plant in and around Maiden, North Carolina where its core data center is located. It plans on completing the transition of that center by the end of 2012.

"I'm not aware of any other company producing energy onsite at this scale," Oppenheimer said in a telephone interview with Reuters. "The plan we are releasing today includes two solar farms and together they will be twice as big as we previously announced, thanks to the purchase of some land very near to the data center in Maiden, which will help us meet this goal."

Oppenheimer said that the facility in Prinevelle, Oregon was next on the list. He said that while it is still in the planning stages, they have identified several renewable energy sources nearby and will eventually run that facility off of “100% renewable and locally generated sources.”

As expected, Greenpeace responded positively to the news. It’s Senior IT Analyst Gary Cook said, “Apple's announcement today is a great sign that Apple is taking seriously the hundreds of thousands of its customers who have asked for an iCloud powered by clean energy, not dirty coal.”

source: Reuters

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posted on 17 May 2012, 16:41 2

1. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Apple is a leader in this as most things. Good job Apple!

posted on 17 May 2012, 17:31 3

4. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


"Apple is a leader in this as most things."

Are you sure?

Guide to Greener Electronics: http://goo.gl/8IsY8

Seems that your facts are again only...

posted on 17 May 2012, 17:12 6

2. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


Apple a leader??? More like the number one thief of ideas in tech history.

posted on 17 May 2012, 17:21 4

3. remixfa (Posts: 13903; Member since: 19 Dec 2008)


250 acres?? How much forest is Apple going to cut down to put up a solar array??? Seriously!? So, lets kill 250 acres of forest that produce oxygen by getting CARBON out of the darn air.. to.. save the planet from.. carbon?
So which is worse.. running on coal or deforestation?

Stupid green peace.

I applaud Apple for bending and trying to be better on the environment, but seriously.. which is worse?

posted on 17 May 2012, 17:40 3

5. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Wow getting away from coal fuel is a bad thing now too?

You're unbelievable. It doesn't take a genius to understand releasing toxins into the air is bad.

posted on 17 May 2012, 18:03 3

6. cepcamba (Posts: 717; Member since: 27 Feb 2012)


Yeah releasing toxins in the air is bad, but so is clearing acres of forests.

Best solution: Nuclear Power Plant. Scary, but more powerful than any coal powerplant. I'm not sure how to go about it but they just have to place it far from civilization.

posted on 17 May 2012, 18:26 3

7. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


I don't think so, because:

1) In most cases Nuclear Power Plants starts generate profit only after ~ 50 year of usage and the problem is that most Nuclear Power Plants has only ~ 50 year exploitation time. That's mean when Nuclear Power Plant will start generate reall profit you will be forced to close it because exploitation time will be out of date. (Talking about the years I might be wrong.)

2) There is no proper way to recycle nuclear waste.

3) You have to cool reactor and that's mean you need water. In this case you will unnaturally warm up water in the nature and it just increase global warming.

posted on 17 May 2012, 21:55

9. cepcamba (Posts: 717; Member since: 27 Feb 2012)


I see. I didn't see those points before. Well, I guess solar power really is the best option for now.

However, they should do something to counter the deforestation it may cause. I saw something in discovery channel once, concept is about buildings in cities dedicated for the breeding of selected edible crops/plants. It should help reduce costs of transport from farms to cities since the improvised field is in the city itself. And it will also help reduce/fight pollution.

Imagine 100 floors of nothing but plants in the middle of a very busy city. Problem is no one is willing to spend on it.

posted on 17 May 2012, 22:52

10. remixfa (Posts: 13903; Member since: 19 Dec 2008)


thank god your not that genius.

im going to break it down super simple, just for your mind.

cutting trees down = bad.
burning lots of coal = bad

Now, unless Apple had its OWN coal factory that it got power from, getting off of coal is purely symbolic as that factory is going to run regardless, since it has to power other things. So not only is the coal factory running, we are going to lose 250 acres of oxygen producing trees.

do ya get it? do ya? should i spell it out in your alphabet soup?

posted on 17 May 2012, 19:24 4

8. gallitoking (Posts: 4684; Member since: 17 May 2011)


not surprise that fandroids turn a good thing into a bad thing.. wow.. gotta hande it to them.. they never rest..

posted on 18 May 2012, 02:27 1

11. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Remix is their fearless leader. Mid 30's and still an entry level sales rep, but has the nerve to question others intelligence.

posted on 18 May 2012, 04:23

12. darac (Posts: 2156; Member since: 17 Oct 2011)


Who said they were goin to cut forest?
That's just downright stupid argument.

Remix@co. read again, instead of hating blindly - they are going to make a transition from buying power from coal powerplants to renewable energy for their central data facility.

It's definitely a move in the right direction and as such I applaud it.
Now if they would just learn from Sony, regarding how you build a headquarters..
http://www.techradar.com/news/television/tv/how-sony-is-trying-to-save-the-world-1063363

..instead of that decadent demonstration of power that they are building now.

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