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Apple takes a poke at Samsung in newspaper ad

Posted: , by Alan F.

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Apple takes a poke at Samsung in newspaper ad
Apple took out a full page ad in newspapers around the world on Tuesday. The ad revolves around Apple's plans for the environment and asks other companies to follow Apple's example when it comes to being "green." For example, the Cupertino based tech titan is using renewable energy to power 120 of its 400 U.S. retail stores.

The headline of the ad takes a shot at Apple's rival, Samsung.  In the midst of Apple's $2.2 billion patent infringement trial against the Korean manufacturer, Apple writes in huge print, "There are some ideas we want every company to copy." That is obviously a thinly veiled reference to Apple's claims that Samsung copied it in producing its hugely successful Galaxy smartphone and tablet line.

Speaking of the trial, Samsung rested its defense on Monday and will now go on the offense. In its cross-claim, Samsung says that Apple infringed on two of its patents, and seeks approximately $7 million from the iPhone manufacturer.

Apple's environmental ad takes a shot at Samsung

Apple's environmental ad takes a shot at Samsung


source: @DavidMcClelland via 9to5Mac

91 Comments
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posted on 22 Apr 2014, 08:13 15

1. UglyFrank (Posts: 393; Member since: 23 Jan 2014)


Should they really be joking about this if they are in court because they apparently don't want to be copied?

posted on 22 Apr 2014, 08:22 3

8. AfterShock (Posts: 2803; Member since: 02 Nov 2012)


I agree that this blurs the line some of ok to copy and not.

posted on 22 Apr 2014, 08:39 15

17. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


Talking about Apple innovations, I suggest to watch this video:

"Has Apple Really Ever Invented Anything?"
http://www.youtube.com/watch?v=wFeC25BM9E0

So is there much what can be copied from Apple or maybe more correct to say recopied from Apple? (sarcasm)

posted on 22 Apr 2014, 11:53 3

44. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


"There are some ideas we want every company to copy."

That should say Nokia not Apple, Apple can only take example from Nokia:

http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/Campaign-analysis/Guide-to-Greener-Electronics/

posted on 22 Apr 2014, 12:45

57. jroc74 (Posts: 4752; Member since: 30 Dec 2010)


lol...too funny.

posted on 22 Apr 2014, 12:27

53. Nikolas.Oliver (banned) (Posts: 1574; Member since: 01 Jul 2012)


Change your profile picture, would you?

posted on 22 Apr 2014, 12:35 1

55. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


Why I should do that? :)

posted on 22 Apr 2014, 18:06 1

77. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


yea true, i love that avatar of yours, makes me lmfao

posted on 23 Apr 2014, 06:20

88. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


Thanks. :)

posted on 22 Apr 2014, 15:52

65. deewinc (Posts: 157; Member since: 21 Feb 2013)


Apple is a recipe company XD

posted on 22 Apr 2014, 09:45 8

23. Ashoaib (Posts: 2044; Member since: 15 Nov 2013)


Go to hell apple... you dont sound good talking about green when the condition of labor in your manufacturing facilities are miserable just bcoz of your cost n profit hunger... care about ppl first then talk something about green... is it hard for apple to push foxxcon?

posted on 22 Apr 2014, 10:20

27. Jommick (Posts: 198; Member since: 10 Sep 2013)


It's not about not wanting to be copied, it's about wanting to be compensated for being copied.
Profits from a sale are immediate, royalties are cash flow - look at Microsoft and Android.
Android is a much more successful platform, and Microsoft gets to make money off of it.

posted on 22 Apr 2014, 10:20 3

28. sprockkets (Posts: 1163; Member since: 16 Jan 2012)


Looks like they copied MS's metro font. How ironic.

posted on 22 Apr 2014, 08:14

2. Daftama (Posts: 563; Member since: 03 Nov 2012)


Haha hilarious... What waste a haters message

posted on 22 Apr 2014, 08:16 7

3. jaytai0106 (Posts: 1283; Member since: 30 Mar 2011)


Coming from a company that hasn't had anything innovated recently is kind of funny... Apple was so ahead of the pack at begin of the race... now they are just jogging while everyone is sprinting away

posted on 22 Apr 2014, 08:22 7

7. Kuroki (Posts: 81; Member since: 24 Nov 2013)


They're not moving at all.

posted on 22 Apr 2014, 08:27 3

10. mrblah (Posts: 444; Member since: 22 Jan 2013)


That would be sammy and htc, they both just re-released last years models ! lol

posted on 22 Apr 2014, 08:34

14. jaytai0106 (Posts: 1283; Member since: 30 Mar 2011)


I can't argue with that. They did come out with refresher models this year. S5 and M8 are both pretty similar compare to last year's models. However, I think we are hitting a point that smartphone needs different kind of technology to advance any further. I'm waiting for companies to come out with cool phone with flexible screen. They need to find a way to make everything else flexible as well inside of a phone :D Can't wait what next year will bring us. I just hope companies don't just bring out another refresher again...

posted on 22 Apr 2014, 11:45 6

41. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


with all the novelities their phones have? please tell me how the iphone 5 is not just a 4 inch iphone 4, and the iphone 5s is not an iphone 5. apple stopped innovating anything since the iphone 4. Glad you guys now have a control center so can switch off wifi easily.

posted on 22 Apr 2014, 11:48 3

42. jaytai0106 (Posts: 1283; Member since: 30 Mar 2011)


Apple likes to sit back and see what other companies offer and use them in their design :P Look at the very first iPod... Its design came from four different MP3 players at the time. However, they did a good job on it though. Gotta give them credit for iPod :P

posted on 22 Apr 2014, 11:58 6

49. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


100% true. they did some things right, no doubt .. but really come to think about it, their products are overpriced and truly lack in innovation now, and not only innovation .. they can't even catch up with gingerbread!

posted on 22 Apr 2014, 12:33 3

54. jaytai0106 (Posts: 1283; Member since: 30 Mar 2011)


SO TRUE!

posted on 23 Apr 2014, 15:36

91. mrblah (Posts: 444; Member since: 22 Jan 2013)


Different port, twice as fast, new design, lighter, pretty much better in every way.

posted on 23 Apr 2014, 00:13 1

85. kabhijeet.16 (Posts: 636; Member since: 05 Dec 2012)


Apple has been doing the same since last 5 years.

posted on 22 Apr 2014, 18:08 1

78. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


i hope they dont and just rely on what they have, plumeting shares

posted on 22 Apr 2014, 08:16 8

4. Antimio (Posts: 211; Member since: 11 Nov 2013)


Losing trial, someone?

posted on 22 Apr 2014, 08:19 1

5. -box- (Posts: 3797; Member since: 04 Jan 2012)


Yet another alan apple article.

posted on 22 Apr 2014, 08:21 13

6. Just.Saying (Posts: 132; Member since: 04 Apr 2013)


Apple won't lose this trial. Why you may ask, well, the jury are all secretly use iPhones and are big apple fans

posted on 22 Apr 2014, 08:29 3

11. Ashoaib (Posts: 2044; Member since: 15 Nov 2013)


True true...

posted on 22 Apr 2014, 08:26

9. mrblah (Posts: 444; Member since: 22 Jan 2013)


Get those copy cats!

posted on 22 Apr 2014, 08:31 11

12. Diego! (Posts: 505; Member since: 15 Jun 2009)


OMG Apple posting that ad? LOL... Girl, please! You copy everything to patent it and then you claim you invented it. Get a life!

posted on 22 Apr 2014, 08:33 13

13. Immolate (Posts: 283; Member since: 17 Jun 2011)


Apple has to wish Samsung was copying them now, because Samsung is doing so much more in the way of innovation.

I want Samsung and their competitors to continue using the most cost-efficient source of energy possible to keep the cost of their phones as reasonable as possible. If Apple wants to utilize vanity energy sources like solar and wind that are inefficient while being environmentally impactful, then they can pass those costs on to their consumers with my blessings. You'd have to be pretty vapid to think that you're actually having any kind of positive impact on the environment by buying an Apple in the first place, but that's the kind of person they market to. Hey Johnny Appleseed, buy a Nokia and give some nine-year-old in China the day off. Or better yet, just buy the phone that offers you the most value for your hard-earned dollar (or euro or peso or whatever).

posted on 22 Apr 2014, 08:35 1

15. HTCOE (Posts: 473; Member since: 20 Nov 2011)


Apple is innovative in their own right...they may not come out with something entirely new every year... but every once in a while they make an innovative idea which holds them true... Apple is like the foundation to ideas that other companies look for then add their own touch to it.

posted on 22 Apr 2014, 08:47 3

18. shuaibhere (Posts: 1428; Member since: 07 Jul 2012)


"Apple is like
the foundation to
ideas that other
companies look for
then add their own
touch to it."

you're absolutely wrong....
It's other way around...others make a new tech then apple adds it's own touch to it.....
From OG iphone to Apple touch ID...are not first to market....

posted on 22 Apr 2014, 09:33 1

21. eldyagustius (Posts: 135; Member since: 30 Oct 2013)


yeah right! apple adds their own touch on it and don't forget that they adds their patent on it too. such a jerk.

posted on 22 Apr 2014, 10:13

26. HTCOE (Posts: 473; Member since: 20 Nov 2011)


um ok...

posted on 22 Apr 2014, 10:30 1

29. HTCOE (Posts: 473; Member since: 20 Nov 2011)


phones did not personally assist you until Siri -- then Google Now, Cortana, etc etc

phones didn't have web browsers they had web pages Blackberry --- then Apple revoluntionized it which changed the way you browse on any phone

fingerprint scanner - if someone made it before it meant nothing before and probably didn't have much use until Apple put it on the iPhone 5s

retina display - then every company seeked to make the highest resolution phone in the world

iwatch - now everyone wants to hurry up and put out a watch all bc of Apple

face it... companies that are on the other end usually panic when Apple is about to make something or does and people hurry up and try to replicate

Apple innovated the way companies may commercials, build stores, headquarter layouts, how companies handle meetings, Flat UI is everywhere now, packaging, in-store display & layout, if Apple changes a design every company tries to focus on their image and brand based on it...

some of you are confused with what innovation means... it's what impact it has on what happens after.

don't discredit Apple they are a great company when all is said and done.

posted on 22 Apr 2014, 11:17 3

37. PBXtech (Posts: 980; Member since: 21 Oct 2013)


Why didn't you just say "Apple made the first smartphone?" It would have been much easier than that long list of opinions.

posted on 22 Apr 2014, 11:56 1

48. HTCOE (Posts: 473; Member since: 20 Nov 2011)


you're about right but they didn't they just revolutionized smartphones they didn't make them

posted on 22 Apr 2014, 12:42 4

56. PBXtech (Posts: 980; Member since: 21 Oct 2013)


/s

I see the sarcasm was missed on you the first time so I added the /s this time. It's obvious you miss a lot if you really believe that long list is true. It's also obvious you buy into Apple's distortion of reality the way you give them credit for things they haven't even released yet.

While Apple has been an influence on a lot of technology, it's not nearly as much as you make it out to be. You make it out like no one in the technology sector has any vision, creativity, or skill outside of copying Apple. Simply isn't true.

posted on 22 Apr 2014, 12:46 4

58. PBXtech (Posts: 980; Member since: 21 Oct 2013)


http://everythingisaremix.info/blog/everything-is-a-remix-case-study-the-iphone

Check that out, great analysis on how much copying really goes on.

posted on 22 Apr 2014, 15:01 1

62. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


Thanks for link, nice video. :)

posted on 22 Apr 2014, 15:48 8

64. willard12 (Posts: 793; Member since: 04 Jul 2012)


Phones did personally assist. It was called the Nuance app...bought by Apple and changed to Siri.

Web browsers existed

Fingerprint scanner - got it, inventions mean nothing to you until Apple copies it.

Retina display- thank you Samsung and LG for making the retina thingy for us. By the way, can you make us some processors and flash memory?

Iwatch - what iwatch? LG, sony, and motorola all add watches. The only company scrambling to make a watch is Apple.

Face it - good artists copy, great artists steal. In 4 months, you won't say Apple copied the large screen, it was a natural evolution. Everyone else copies.

Innovation is not dependent on how many followers you have to make your copying popular

Apple is a company based strictly on popularity of its "iconic" name. They've invented nothing. Just tried to patent "pattern unlock" because copying slide to unlock wasn't enough, copied notifications and command center, convinced people that if they don't have something (sd cards) you don't need it- even though they are only selling you more memory, charge the most for the cheapest product to build, fixes ebook prices (as admitted by publishers), forces itunes on users......

posted on 22 Apr 2014, 17:33 4

72. The-Sailor-Man (limited) (Posts: 885; Member since: 25 Mar 2014)


@ HTCOE
Siri??? Those assistants exist long before Apple and menial media to make it a "magic"

Brousers are same as on the PC. What Apple invened there?

fingerprint scanner is BS. No one S5 user even mention it when speak about the great S5. All the iphone5S users I know don't even activated it.

retina display - is only marketing term. Apple HAS NOTHING TO DO WITH THE "retina displays", and didn't invent them or make them. Apple just sell them. Samsung made them first for Apple

iwatch- ROTFL. Apple NEVER even mentioned some "iwatch" . Samsung, Sony and others make smartwathes long before some Wall Street smarta..s invent the "rumor"

"some of you are confused with what innovation means"-That's you iboy.

"it's what impact it has on ...." The impact comes not from Apples "innovations"(see up), but onle from the apple's propaganda and menial media.

posted on 22 Apr 2014, 18:02 2

75. VZWuser76 (Posts: 1408; Member since: 04 Mar 2010)


IIRC the Galaxy S2 had an app from Vlingo preloaded that acted as a voice operated assistant. The Motorola Atrix had a fingerprint scanner almost 2 years before the iPhone put one out. At least give credit where credit is due.

posted on 22 Apr 2014, 11:49 4

43. The13thKing (banned) (Posts: 849; Member since: 26 Feb 2014)


glad they copied the control center from gingerbread or earlier i guess? you guys can now easily switch off wifi.. waw..

posted on 22 Apr 2014, 12:08

51. HTCOE (Posts: 473; Member since: 20 Nov 2011)


that's not innovation dude.

posted on 22 Apr 2014, 18:05 2

76. VZWuser76 (Posts: 1408; Member since: 04 Mar 2010)


They called it as much when they rolled it out. It was a new way to receive innovations rather than having a popup message for every notification. But I am curious why that doesn't fall under what you consider an innovation.

posted on 23 Apr 2014, 08:05

89. HTCOE (Posts: 473; Member since: 20 Nov 2011)


you're confusing innovation with a feature dude lol

posted on 22 Apr 2014, 08:37

16. itsdeepak4u2000 (Posts: 2635; Member since: 03 Nov 2012)


But don't worry, we'll also copy those which you even don't want. :P

posted on 22 Apr 2014, 08:47

19. darkkjedii (Posts: 11332; Member since: 05 Feb 2011)


There'll be some pissed off fanboys, when this thing is over.

posted on 22 Apr 2014, 09:30

20. true1984 (Posts: 590; Member since: 23 May 2012)


what are you talking about? the fanboys have been pissed of since 2010

posted on 22 Apr 2014, 09:49

24. itsdeepak4u2000 (Posts: 2635; Member since: 03 Nov 2012)


And that too from both sides.

Apple-Sammy Fanboys wants peace.

posted on 22 Apr 2014, 18:12 1

79. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


LIKE YOU ...... ADMIT IT PLEASE

posted on 22 Apr 2014, 09:42 1

22. eldyagustius (Posts: 135; Member since: 30 Oct 2013)


From what I've seen, apple patent is about something too general/common which every smartphones could implement it, not only by Samsung, such as the shape or the icons. Other than that, what can Samsung copy from Apple? Samsung as the Android smartphone surely has more features or usability rather than the iPhones, though some of it are only the gimmicks. I really doubt what could they copy from the less features smartphone.

posted on 22 Apr 2014, 10:05 3

25. superfans (Posts: 144; Member since: 30 Jul 2012)


Tomorrow headlines : Samsung is going to build "galaxy campus 2"

posted on 22 Apr 2014, 10:36 1

31. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)


Few days ago Samsung opened its own Innovation Museum.

posted on 22 Apr 2014, 16:12 2

68. willard12 (Posts: 793; Member since: 04 Jul 2012)


Though technically Apple is now accusing Google of copying, I don't think anyone questions Google's commitment to renewable energy. But, maybe Apple can buy solar panels from Samsung like they buy everything else from them.

http://www.samsung.com/us/business/solarmodules/introductiontosamsungsolarenergy.html

posted on 22 Apr 2014, 10:32 2

30. HTCOE (Posts: 473; Member since: 20 Nov 2011)


phones did not personally assist you until Siri -- then Google Now, Cortana, etc etc

phones didn't have web browsers they had web pages Blackberry --- then Apple revoluntionized it which changed the way you browse on any phone

fingerprint scanner - if someone made it before it meant nothing before and probably didn't have much use until Apple put it on the iPhone 5s

retina display - then every company seeked to make the highest resolution phone in the world

iwatch - now everyone wants to hurry up and put out a watch all bc of Apple

face it... companies that are on the other end usually panic when Apple is about to make something or does and people hurry up and try to replicate

Apple innovated the way companies may commercials, build stores, headquarter layouts, how companies handle meetings, Flat UI is everywhere now, packaging, in-store display & layout, if Apple changes a design every company tries to focus on their image and brand based on it...

some of you are confused with what innovation means... it's what impact it has on what happens after.

don't discredit Apple they are a great company when all is said and done.

posted on 22 Apr 2014, 10:39 2

32. superfans (Posts: 144; Member since: 30 Jul 2012)


Very well said +2

Nt to mention apple started Apps store , slide to unlock , cloud services , store concept and more....

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