The headline of the ad takes a shot at Apple's rival, Samsung. In the midst of Apple's $2.2 billion patent infringement trial against the Korean manufacturer, Apple writes in huge print, "There are some ideas we want every company to copy." That is obviously a thinly veiled reference to Apple's claims that Samsung copied it in producing its hugely successful Galaxy smartphone and tablet line.
Speaking of the trial, Samsung rested its defense on Monday and will now go on the offense. In its cross-claim, Samsung says that Apple infringed on two of its patents, and seeks approximately $7 million from the iPhone manufacturer.
source: @DavidMcClelland via 9to5Mac