The other bags contained devices like the Wi-Fi version of the Apple iPad Air and the Apple iPad mini. Apple's Smart Cover was also found in some bags along with Nike's FuelBand SE, a Mophie Juice Pack mini and Square's credit card reader.
This year's Fukubukuro promotion was announced back on December 26th at the same time that Apple offered a one day sale for the online Apple Store and the Apple Store app. The promotion is a Japanese custom and popular stores that offer such bags usually price them at a 50% discount to the retail value of the merchandise in the bag. At some stores, the line for the "lucky gift bags" can snake around the block.