The other bags contained devices like the Wi-Fi version of the Apple iPad Air and the Apple iPad mini. Apple's Smart Cover was also found in some bags along with Nike's FuelBand SE, a Mophie Juice Pack mini and Square's credit card reader.
This year's Fukubukuro promotion was announced back on December 26th at the same time that Apple offered a one day sale for the online Apple Store and the Apple Store app. The promotion is a Japanese custom and popular stores that offer such bags usually price them at a 50% discount to the retail value of the merchandise in the bag. At some stores, the line for the "lucky gift bags" can snake around the block.
Apple sells its annual lucky bag promotion for 36,000 yen