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Apple still misleading Italian customers with pricey warranty, might get kicked out in a month

Posted: , by Nick T.

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Apple still misleading Italian customers with pricey warranty, might get kicked out in a month
Apple could potentially be forced to exit the Italian market, at least temporarily, due to its product warranty policy, which local regulatory organs have found to be misleading to customers.

It all started last year when Apple was fined 900,000 euro in Italy (the equivalent of $1,200,000 back then) for telling customers only about its one-year warranty, and selling them its AppleCare plan in case they wanted to get extended service. However, businesses that operate within the country are required by law to offer a two-year warranty for their products at no extra charge.

Although Cupertino agreed to alter its policies in accordance to the local law, authorities still think that Apple does not inform Italian customers accordingly. Therefore, customers are being encouraged to purchase the premium warranty plan, although they should be getting that service for free. 

If Apple fails to meet the demands of Italian authorities, it could be facing a fine of up to 300,000 euros (approximately $377,500), not to mention that it will have to close its operations in Italy for up to 30 days. Apple has been given 30 days to act.

source: Reuters

54 Comments
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posted on 03 Jul 2012, 08:32 7

2. marchels14 (unregistered)


somebody is not playing fair.

posted on 03 Jul 2012, 08:33 20

3. sorcio46 (Posts: 394; Member since: 27 Jul 2011)


They deserve this, it's the second time that Altoconsumo is asking them to provide the 2 years warranty for the seller as the Italian law says ! But the want to sell their own
"Apple iProtection iPlan"
Greetings from Rome (Italy)

posted on 03 Jul 2012, 11:46 1

22. DROIDX0430 (Posts: 409; Member since: 24 Nov 2010)


even though I don't like your icon, I still thumbed you up! #3

posted on 03 Jul 2012, 14:05 2

38. andro. (Posts: 1936; Member since: 16 Sep 2011)


Eu law is a mandatory two year warranty and a micro use charger port and apple blatantly ignores both of these so they deserve what they get. Only ifans would pay a company sums of money for a second year warranty which is legally FREE and mandatory for them to have.

If apple ever has to offer the correct 2 year warranty they would be in big trouble as experience shows iphones have a high potential to go belly up after 12-14 months

posted on 03 Jul 2012, 08:33 16

4. Whateverman (Posts: 3187; Member since: 17 May 2009)


That's a pretty cool law. Wish we had that kind of consumer protection here in the US.

posted on 03 Jul 2012, 09:18 2

9. lubba (Posts: 1310; Member since: 17 Jan 2011)


Good luck! Lolzz. Apple got backing from Obama. Nothing will ever happen to them here in the US.

posted on 03 Jul 2012, 09:49 1

15. slickric620 (Posts: 11; Member since: 30 Jun 2012)


I don't want the government to have that much control. Sure its sounds good in this instance but what else would this law effect. Keep the government regulating as little as we possibly need them to.

posted on 03 Jul 2012, 11:47 10

23. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Without government regulations we had 20 hour work days, child labor, unsafe working conditions etc.

Do you support those types of things?

posted on 03 Jul 2012, 16:10

43. dmckay12 (Posts: 243; Member since: 25 Feb 2012)


At the turn of the century during the second industrial revolution, we needed the government to intervene for these things. We also needed government intervention for car safety regulations and car fuel efficiency (during the gas crises). Today, we need government controls on pollution. Some things just aren't a problem and the government should let them be.

posted on 03 Jul 2012, 18:41

46. 14545 (Posts: 1096; Member since: 22 Nov 2011)


Man the ignorance oozes from this post. It's funny that bring up the car inefficiencies and safety. A new car cost 1/3 of the average income(per year) of the country in 1970, now it costs 3/4+ of one years income. That's almost all due to government regulations. Also, no one was forced to work 80 hours a week, for low wages during the beginning of the "second industrial revolution." They did it by choice, just like people do in china NOW. The government just creates inefficiencies in the marketplace, and doesn't belong there.

posted on 03 Jul 2012, 19:36 1

49. Whateverman (Posts: 3187; Member since: 17 May 2009)


So you're saying that whole crash testing thing is just unnecesary regulation forced on us be the government with no benefit at all to the consumer? Seatbelt, child safety seats, or airbags... Are all these proven life saving regulations too? Would you drive a car that hasn't been proven safe? How about some unregulated drinking water? Live in a house that wasn't built to code?

Some people kill me, always crying about too much regulation but the first negative impact from deregulation you experience your the first one saying "What's the government gonna do about this?!?"

posted on 03 Jul 2012, 20:54

50. dmckay12 (Posts: 243; Member since: 25 Feb 2012)


That is not ignorance. The cost for cars is going up is due to many factors including government regulation. Cars were unsafe and wasteful. Today the price is higher due to inflation and manufacturing costs. Today, much regulation in the auto industry is not needed because many people would rather buy a car that was safe than an unsafe car that was cheaper. Also, the most jobs that were available were manufacturing jobs that payed very little for long hours. If a people protested this with a strike or other means, the companies would clean house and hire the southern and eastern Europeans coming off the next ships. It was that way or no way. At some points, the government sent troops to stop a strike and some people were killed.

I agree that government regulation for the most part creates waste and I think that the government should be hands-off on most things, but there all some times that a government has to intervene. I was giving a few examples of that in the past where things going on today would not apply as much because it is a different time.

posted on 04 Jul 2012, 02:34

54. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


a good control is always needed.. so by this you are saying you rather buy another 1 year warranty coverage than given to you free by government regulations over OEMs? Smart move there i would say..

posted on 03 Jul 2012, 10:00 6

17. -RVM- (Posts: 329; Member since: 19 Oct 2011)


It's like this in whole EU, not only in Italy, afaik.

posted on 03 Jul 2012, 14:41 1

39. andro. (Posts: 1936; Member since: 16 Sep 2011)


Hopefully other Eu countries will now follow suit,ifans here are getting screwed on 24 month contract and 1 year warranties while the rest of the market are legally covered and supported by a 24 month warranty given by every other phone manufacturer

posted on 03 Jul 2012, 08:35 7

5. ilia1986 (unregistered)


I hope Tim Cook finds dead iPhones near his bed when he wakes up in the morning. The la familia will not let such things slide. :D

posted on 03 Jul 2012, 08:51 6

6. bragzter (Posts: 44; Member since: 21 Feb 2012)


So Apple finds that its not making enough money from the devices alone, it still wants to squeeze the consumers some more.

posted on 03 Jul 2012, 08:52 6

7. iamcc (Posts: 1319; Member since: 07 Oct 2011)


Apple won't get kicked out. They will take advantage of breaking (or bending) the law until the last second and then they will pay whatever legal fees they have to pay in order to stay in Italy.

That's just how they operate. They know they are the big dog and they know they can s**t in anyone's yard as long as their bark is big enough to back it up. In this case between their legal team and obscene amount of money, it is.

posted on 03 Jul 2012, 08:54 7

8. adi4u4882 (Posts: 135; Member since: 10 Jan 2012)


Wish we had the same Law in India.
For Mobile Devices,we get a minimum of 1 year Warranty.

posted on 03 Jul 2012, 09:20 2

10. lubba (Posts: 1310; Member since: 17 Jan 2011)


Its not worrying news for Apple because Tim cook knows the iPhobes will do whatever it takes to get the iphad.

posted on 03 Jul 2012, 09:27 2

13. RaKithAPeiRiZ (Posts: 1309; Member since: 29 Dec 2011)


Italy shall have my blessing for every football game from now on

posted on 03 Jul 2012, 09:34 7

14. medicci37 (Posts: 612; Member since: 19 Nov 2011)


See, Government Regulations aren't always a bad thing.

posted on 03 Jul 2012, 18:47

48. 14545 (Posts: 1096; Member since: 22 Nov 2011)


Yes they are.

posted on 03 Jul 2012, 09:54 5

16. ekia007 (Posts: 61; Member since: 27 Feb 2012)


Love to see Apple get kicked out of Italian market.

posted on 03 Jul 2012, 21:15

51. InspectorGadget80 (Posts: 6215; Member since: 26 Mar 2011)


THAT WOULD BE AWESOME!

posted on 03 Jul 2012, 10:00 2

18. bubbadoes (Posts: 324; Member since: 03 May 2012)


Good! should happen here in USA also, they do the same tactics, but everyone is so caught up in flashing the little Apple icon or be seen with an Apple product that they pay any price for the product to include Apple Care.

posted on 03 Jul 2012, 11:50 3

25. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


There's no such law in the US. Every manufacturer offers a 1 year warranty.

posted on 03 Jul 2012, 10:18 3

19. taz89 (Posts: 2014; Member since: 03 May 2011)


anyone really surprised?

posted on 03 Jul 2012, 11:30 1

21. mattkindmalta (Posts: 8; Member since: 08 Sep 2011)


Even in Malta ( EU country) we only get 1 yr warantee , when in fact it should be two years !

posted on 03 Jul 2012, 11:51 2

26. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


A trolls dream is this article. You guys can celebrate and troll in here all day. Love how you guys ignore that other companies get in trouble by governments as well even... Gasp... Google

posted on 03 Jul 2012, 13:57 1

33. remixfa (Posts: 13902; Member since: 19 Dec 2008)


thats why your here... because its a troll's dream article? amazing that you and gallito post side by side all day huh. do you hold hands n kiss between posting?

posted on 03 Jul 2012, 16:25 1

44. good2great (Posts: 1039; Member since: 22 Feb 2012)


bwahahaha!!!

posted on 03 Jul 2012, 12:25 3

28. sbr999 (Posts: 79; Member since: 05 Jun 2012)


Apple won't be able to troll EU laws as corporations do in the US. There's no workaround here. You either do as you're told or get out. And it's fair for Italians to benefit from two years of FREE warranty.

posted on 03 Jul 2012, 13:02 1

30. tedkord (Posts: 4485; Member since: 17 Jun 2009)


I don't understand why they don't just comply. It's not like they have a choice. Is it really worth the little extra cash from those extended warranties?

Maybe they think this is the US, where you can just get a lobbyist to pen a new law and hand it (and a campaign contribution) to a congressman who will submit the bill without even reading it?

posted on 03 Jul 2012, 13:08 1

31. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


It's just like when google didn't want to comply with that app return policy in China

posted on 03 Jul 2012, 13:59 2

34. Whateverman (Posts: 3187; Member since: 17 May 2009)


Do you mean the case in Taiwan, where Google had to honor the 7 day refund policy? Where people were playing the game for seven days, finish it, then requested a refund and getting to enjoy that game/app for free? Yeah, I can see how this is exactly the same as Apple cheating customers out of ONE YEAR'S worth of warranty on a $200-$600 device!

All of you...stop making this Android vs Google! This article has nothing to do with that, and finding weak examples of how other companies are doing the same thing just isn't helping the flame war. Let this just be what it is...yet another company doing what ever they can to squeeze ever cent they can from customers. Because no matter what company did it, its still f*cked up. Quit taking it personal because it just happened to be the company you bought a phone from. If an ex-VZW employee can admit how f*cked up VZW is for their new plans, you guys can admit it's f*cked for Apple to make people pay for what they should BY LAW be giving for free.

posted on 03 Jul 2012, 14:04

37. Whateverman (Posts: 3187; Member since: 17 May 2009)


Edit: Where SOME people were playing the game for seven days... Not all of course.

posted on 04 Jul 2012, 02:09

52. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


Verizon's new plans are much better for the customer

posted on 04 Jul 2012, 02:20

53. Whateverman (Posts: 3187; Member since: 17 May 2009)


I am the customer...I would make my bill go up and I get less data. So I take it you can't admit when Apple is wrong?

posted on 03 Jul 2012, 14:03 3

36. networkdood (Posts: 6261; Member since: 31 Mar 2010)


Taco is Steve Jobs' fourth illegitimate child....now that expains everything.

posted on 03 Jul 2012, 15:33 1

42. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)


Okay... that deserves a high five.

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