the Apple Store app which was recently updated, and is available in prices ranging from $25 to $2,000. The cards come in three colors and if the recipient doesn't have Passbook to store the digital gift cards in, he or she can receive an email that can be printed out. If the lucky recipient does have Passbook, he or she can take advantage of an option that uses the gift receiver's zip code to receive a notification whenever he or she is close to a bricks and mortar Apple Store.
This is the perfect time of the year for Apple to introduce these digital Apple Store Gift cards. With Black Friday coming a week from next Friday, buying the card and sending it to the recipient is a snap and allows you to avoid the traffic, long lines at the mall and the pressure that comes from trying to find the perfect gift for every one on your list.
source: iTunes via Engadget