Apple shoots down idea of a public museum at HQ: ‘we’re focused on the future, not the past'
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And now Apple’s marketing head Phil Schiller said there won’t be such a museum. Responding to one of Greelish's emails, Schiller said: "We're focused on inventing the future, not celebrating the past. Others are better at collecting, curating and displaying historical items."
"It is not who we are or who we want to be," Schiller stressed.
Interestingly enough, Steve Jobs himself closed a mini Apple museum upon his return, sending all items to Stanford University.
And if we had to look for an example to the opposite, Nokia is among the first names to pop into our minds. The Finns, In stark contrast, are one of the companies that has a public museum with a lot of iconic handsets from the past on display at its headquarters.
What do you think about the idea of having a miniature museum at HQ? Good or just distracting?
source: MacWorld
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24 Comments
1. frydaexiii posted on 06 Dec 2012, 05:58 14 2
"focused on inventing the future, not celebrating the past.", sure, then why do they keep insisting on keeping a 2007 design for a 2012+ phone? and at every "new" product launch they spend about 1/2hr bragging & "celebrating" their past successes?
6. xtplnet posted on 06 Dec 2012, 07:01 5 3
Why people hate Apple so much ?? Ya Apple has different theory about its innovations and you have other. I know its hard to argue difference between Android and Apple ecosystem , but they are both good and pushing innovatons in Mobile world.
8. darkkjedii posted on 06 Dec 2012, 07:26 3 5
I ask myself that same question. Apple, blackberry, Samsung, Nokia,micro soft etc all have the right to design their products and platforms the way they see fit. There is something for everyone n the tech world, but android fans feel nothing has the right to exist but android. They've become closed minded, narrow minded prejudiced people against anything that's not android. Y not jus walk into the store but what u want enjoy it, and STFU!!!
15. darkkjedii posted on 06 Dec 2012, 09:02 1 3
I love those little red thumbs from the droiders. Keep em coming.
24. amansingal14 posted on 07 Dec 2012, 03:29 0 0
Dude, I am not a Droid fan, and nope I ain't using any Droid either. Currently, I have a Windows Phone (lumia 920), which is the device I love. And yeah, I have no right to contradict you or something like that. But I have the right to try and influence you. Apple is left nothing but applications on the 5 year old UI. But the future is Android, Windows Phone, and RIM.
PS - I hate Samsung, Motorola, and HTC, but still android is great for me.
2. fanboy1974 posted on 06 Dec 2012, 06:01 5 0
I don't get it then. Why release "s" models that look exactly the same? What about an iPad mini that's basically a iPad 2 shrunk down or a iPad 4 that looks exactly the same as iPad 3? And don't get me started on iOS!!! They need to apply that same logic to their products.
7. darkkjedii posted on 06 Dec 2012, 07:21 2 5
Sit those two side by side and you'll notice the iPad mini looks a lot different from the iPad 2. Apple has a brand like porche, and like porche they use signature styling. Take a look at the 911, or the corvette and you'll see thing that have been there styling wise since those cars inceptions. Apple uses this approach with their products too.
11. fanboy1974 posted on 06 Dec 2012, 08:10 5 0
A lot different? Apple took the guts of a 18 month old product and slapped it into a smaller body. I would have been more impressed if they took the guts of an iPad 4 and placed it into a smaller body with that price tag.
There is nothing innovative about the iPad mini. My Note 2 beats it in every category and I can make calls on it. Why settle for 2 devices (iPhone 5 and iPad mini) when you can have one that fits into your pockets.
12. darkkjedii posted on 06 Dec 2012, 08:42 0 7
That comment is laughable
18. EclipseGSX posted on 06 Dec 2012, 11:47 4 0
It's funny because it's true, haha!
14. darkkjedii posted on 06 Dec 2012, 08:52 1 5
When u say ur note beats the iPad, u forget not everyone wants a note. Those who do should absolutely get one, its a helluva device, those who want an iPad should absolutely get one, its a helluva device. The tech world is full of choices buddy, I love android too, but iOS is my platform of choice for no other reason than it works for ME.
23. amansingal14 posted on 07 Dec 2012, 03:22 1 0
@Darkkjedii, dude calm down, okay...
Note II has every thing now. An easily customized and cool OS, an excellent screen, cool and next-gen design, efficient technology, and you can also download its free apps without a credit card (for those who live in the third world - it's a boon). It can run almost any app on the Google Play Store, and is new too. Unlike an Apple device, it has got a future too.
Believe it or not, those who do not remember the history, are condemned to repeat it. What we are looking forward to is the decline f Apple due to mistakes like Apple II computer.
20. thelegend6657 posted on 06 Dec 2012, 20:02 0 0
The only thing that doesn't suck on the iPad mini is the design . I agree with darkjedii the design is awesome . But not enough to make me buy an iPad mini
3. karas posted on 06 Dec 2012, 06:06 6 1
"Others are better at collecting, curating and displaying historical items"
We just repeat the same design every year.
4. Topcat488 posted on 06 Dec 2012, 06:11 0 1
"Interestingly enough, Steve Jobs himself closed a mini Apple museum upon his return, sending all items to Stanford University.
And if we had to look for an example to the opposite, Nokia is among the first names to pop into our minds. The Finns, In stark contrast, are one of the companies that has a public museum with a lot of iconic handsets from the past on display at its headquarters."
No museum at the Apple HQ... Let Nokia look back on history if they want... But looking to the future, is more important... Don't let history repeat itself... hahaha get it.
5. amansingal14 posted on 06 Dec 2012, 06:24 2 1
oh well we use the same design every time for our "easy to break" devices and have been giving the same UI to the OS since 2007. Still we look ahead to the future.
In the name of innovation, we copied the idea of a tablet from Bill Gates' when he introduced a tablet back in 2002-03. And as far as iPhone is considered, innovation means increasing the screen size, vertically, and then use the same design back again.
For Nokia, they have also used the same design since N9 for all their premium devices too. But that type of design is yet not achieved again, and iPhone's design has been an old look to the glorious past, while companies like Nokia, HTC, Sony and Samsung pushing ahead much more good looking, comfortable to hold devices for a long time...
9. Aeires (unregistered) posted on 06 Dec 2012, 07:32 1 0
Translation: we don't want a bunch of people trampling through our space.
They should take their old office space and convert it into a museum, what iFan wouldn't want to see where their iDevices were dreamed up? Probably won't happen because the resale value will be more cost effective.
10. LordDavon posted on 06 Dec 2012, 08:07 1 0
"Those who do not remember history are condemned to repeat it"
13. cezarepc posted on 06 Dec 2012, 08:52 1 1
They don't want a mini museum because when people pass by one apple product after another they will only realize:
1. No/Minimal changes in form/design
2. If there's a spec sheet to look at: incremental upgrades
3. If there's a price on launch (including nand denominations): overpriced
16. cheeseaddict posted on 06 Dec 2012, 10:16 0 0
here in our country there's a saying that if you can't look back from your past you wont be able to get in to your future
17. quakan posted on 06 Dec 2012, 10:18 1 1
I still don't get why anyone would call this site "iPhonearena". Reading the comments (on any given Apple article) you would think you were on phandroid.com or androidcentral.com. Tons of readers have said plenty of times something to the fact of "If you don't like/hate Apple, why click on an Apple story, read it, and then comment on your discontent with them".
I just can't help but wonder if you're young teenagers or just really simple minded.
19. Droiddoes posted on 06 Dec 2012, 14:42 0 0
"We're focused on inventing the future, not celebrating the past."
Yet there's a giant memorial for steve jobs in the center. Classic apple hypocrisy.
21. InspectorGadget80 posted on 06 Dec 2012, 21:57 0 0
Apple youre DESIGNs are in the past same shytty bezel shape and boring icons even the macs looks the same
22. jroc74 posted on 06 Dec 2012, 22:16 0 0
You would think a company that says other companies copy them would like a museum.
