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Apple shakes up board, removes Scott Forstall and John Broweet

Posted: , by Alan F.

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Apple shakes up board, removes Scott Forstall and John Broweet
In a day full of news from Google and Microsoft, Apple might have crashed the headlines with the biggest news of all. Longtime software head Scott Forstall and head of retail John Broweet have both been removed from the company's board of directors and each will leave Apple. Jony Ive, head of industrial design has been given the top spot of a new department called Human Interface while Eddy Cue gets to be in charge of Siri and Apple Maps. The rest of Forstall's former responsibilities, iOS and OS X, will be turned over to Craig Federighi.

All of Apple's wireless teams will be under the new Technologies group which will be under the control of Bob Mansfield, who had left Apple earlier in 2012 and has now returned. This group will also include the semiconductor teams.

In happier times, John Broweet (L) and Scott Forstall
In happier times, John Broweet (L) and Scott Forstall

In happier times, John Broweet (L) and Scott Forstall

The talk around the water cooler is that Forstall is being punished for the debacle that is Apple Maps. Apple's mapping application launched with the release of iOS 6 and had a number of serious problems that are still being worked out. It had to be seriously embarrassing to Apple CEO Tim Cook to have to recommend that iOS 6 users try non-Apple mapping apps until the problems with Apple Maps are corrected. Additionally, Forstall took no part in the recent introduction of the Apple iPad mini while those at the event characterized him as looking lost, doing nothing but offering support. Until he leaves the company next year, Forstall will serve as an advisor to Cook.

Meanwhile, Apple has previously said that it was looking for a new head of retail, somewhat surprising since Broweet joined the Cupertino based firm only 10 months ago, coming over from U.K. retailer Dixons, At this time, it is unclear how being sacked will affect Broweet's huge stock award consisting of 100,000 restricted stock units. The award, valued at over $60 million, won't fully vest if the executive leaves soon. The first 5,000 shares vested on October 20th with another 15,000 scheduled to vest on April 20th, the one year anniversary of the start of his short-lived employment at Apple.

source: PocketLint

48 Comments
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posted on 29 Oct 2012, 19:47 25

1. Hammerfest (Posts: 370; Member since: 12 May 2012)


FEEL THE BURN!

posted on 29 Oct 2012, 20:02 16

7. rf1975 (Posts: 247; Member since: 01 Aug 2011)


As analyst said, how Apple going to survive after Steve Jobs? So Tim & Apple feeling the pressure of post Steve era. Scott Forstall is from NeXT and the architect of Mac OSX. If Steve Jobs there he will not allow him to leave.

posted on 29 Oct 2012, 20:08 26

13. MeoCao (unregistered)


Tim Cook is removing those who can threaten his position and Forstall is chief among them.

Well done Tim, soon you will be surrounded by pupets and you'll be able to spend Apple's $100 billion something as you please.

posted on 29 Oct 2012, 22:53 7

35. Droid_X_Doug (Posts: 5918; Member since: 22 Dec 2010)


From all I have heard, Forestall was Steve's alter-ego. Tim didn't want/need an anarchist on his team. iMaps was the opportunity to call Forestall to account, and Tim took the opportunity. Steve wasn't there to protect Scott, and now Scott is out.

The interesting thing is what happened to Jony Ive. For someone who claims to be apolitical, he certainly seems to be tuned into office politics.

Broweet needed to go. His tenure was the definition of clusterf*ck. Retail is the public face of a company and he was doing everything he could to ruin it.

It will be interesting to watch Apple ex-Steve.

posted on 30 Oct 2012, 08:16 2

45. VZWuser76 (Posts: 1761; Member since: 04 Mar 2010)


Power corrupts, and absolute power corrupts absolutely.

posted on 04 Nov 2012, 09:23

48. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


Scott looks creepy, VERY CREEPY!!!!!!

posted on 29 Oct 2012, 22:28 5

33. lkjhgf (Posts: 9; Member since: 14 Sep 2012)


ya! i think apple shaken to the core.... its only a beginning....

posted on 29 Oct 2012, 19:51 22

2. AnTuTu (Posts: 936; Member since: 14 Oct 2012)


I think its Tim Cook's fault for not leading the team properly. How come they thought about maps and started competing with Google straight away?

If I was Scott I would have joined Samsung after this.

posted on 29 Oct 2012, 20:04 5

10. JeffdaBeat (unregistered)


Apparently Forstall wasn't particularly liked around the company. Maps was a disaster and folks weren't happy with the skeuomorphic design within the Apple apps. As for Broweet was just a bad choice overall. He wasn't sending money to store for basic repairs and told them to get creative. He fired recently added employees and started giving part timers less hours. Can't say this was a bad decision to let them go...

posted on 29 Oct 2012, 20:24 2

16. Aeires (unregistered)


I've read there's been tension over the skeuomorphic direction, Ive doesn't think it's needed as much as the software side thinks it is. Steve kept it in check but he's gone so communication isn't what it used to be.

posted on 29 Oct 2012, 21:00 2

23. -box- (Posts: 3858; Member since: 04 Jan 2012)


I heard the opposite, but who knows. Beginning of their downfall I hope

posted on 29 Oct 2012, 22:18 2

30. Aeires (unregistered)


News 360 article I read. Ive was asked about it and it was reported he got a sour look on his face and declined comment, not wanting to talk about it by saying he was only interested in the hardware

Their arrogance will be the biggest reason for a downfall, stupid pricing because they think people will buy anything is getting old to even the loyal. And the lawsuits aren't helping either.

posted on 29 Oct 2012, 21:57 5

28. JeffdaBeat (unregistered)


Why am I getting thumbed down? Here's the WSJ...

http://online.wsj.com/article/SB10001424052970204840504578087192497916304.html

posted on 29 Oct 2012, 22:22 2

31. Droid_X_Doug (Posts: 5918; Member since: 22 Dec 2010)


Anarchists? Which is why PA should have a feature to show who is voting up or down. With anonymity, there is no accountability....

posted on 29 Oct 2012, 22:28 3

32. Aeires (unregistered)


Ranking of what I feel is important here

1. Thoughtful responses
2. Thoughtful comment
3. Great links to more information
4. Thumbs up
.
.
.
100. Thumbs down

People thumb down comments because you said something bad about something they love, or something good about something they hate, or just because they disagreed with you in the past and hunt down your icon. Thumbs down are worthless, I don't even thumb down trolls because it's a form of attention, which they don't deserve.

posted on 29 Oct 2012, 22:43 1

34. Droid_X_Doug (Posts: 5918; Member since: 22 Dec 2010)


Out of curiosity, why do you rank thoughtful comments lower than thoughtful responses? To my thinking, a comment is more original than a response. Otherwise, I agree with your response (to my response :-) ).

posted on 30 Oct 2012, 05:43 1

44. Aeires (unregistered)


Both are about equal, just put them in some ranking to illustrate thumbs down insignificance. I value both but responses are people reaching out to something written, opening a conversation. If it's not trolling, that's a great thing.

posted on 04 Nov 2012, 07:05

47. JunitoNH (Posts: 959; Member since: 15 Feb 2012)


@Droid

I certainly sympathize and understand your point. However, it is not as if you are going to loose your job, or are going to get shipped out of the country if people thumbed you down. PA tries most of the time, to present the information as unbiased as possible. Moreover, they seem to attract a younger demographic, which is not a bad thing, but sometimes they make foolish, irrelevant comments, which is direct reflection of age.

posted on 29 Oct 2012, 23:29

37. nak1017 (Posts: 328; Member since: 08 Jan 2010)


I have no idea, you didn't say anything inflammatory or "fanboy-ish"...
People just being butt hurt over nothing I guess, just ignore it.

posted on 29 Oct 2012, 20:05 12

11. johnyivy (Posts: 3; Member since: 29 Oct 2012)


Apple were too cocky.
They start to feel the burn now.

That's why they suddenly need to announce ipad 4, and also ipad mini.
That's because they know if they don't announce it now, they will starting to see the cliff.

Another apple product that starting to see the cliff were iphone 5. it sells number starting to cool off. Apple really need to break from that size and grow to 4.3 inch - 5 inch, or at least have 2 model.

posted on 29 Oct 2012, 20:48 5

20. someones4 (Posts: 619; Member since: 16 Sep 2012)


Or we can just watch them struggle with their planetary egos for a moment and see what develops.

posted on 29 Oct 2012, 20:56 3

22. rf1975 (Posts: 247; Member since: 01 Aug 2011)


I think Tim have some problem handling the design team. Because he was handling the supply chain before become CEO and it is totally different from introducing new product/feature. Tim hired Browett for Ron Johnson position. Even people in Dixons were shocked by this decision.
I do not think forstall will join Samsung, but Google & Microsoft may try to hire him. because he has lot of experience about OS and user interface. He is from NeXT who bring the Mac OS to light.

posted on 29 Oct 2012, 19:52 15

3. putes (Posts: 38; Member since: 03 Nov 2011)


This company is unraveling because of its big ego. It is suing and severing business relationships with the partners it depends on. Creating low moral among the veteran ranks.
This company is the next Sun Microsystems...

posted on 29 Oct 2012, 19:56 5

5. AnTuTu (Posts: 936; Member since: 14 Oct 2012)


True.

posted on 29 Oct 2012, 20:01 8

6. johnyivy (Posts: 3; Member since: 29 Oct 2012)


I think Apple also need to let go Johny Ivy.

My reason?
Johny have become a super star that were afraid of new idea/design will hurt his image.

Proof?
Look at what iphone/ipad design, it's the same old boring design for five year. Apple so lucky that their user is still want the same design for a long 5 year.

posted on 29 Oct 2012, 20:03 6

9. someones4 (Posts: 619; Member since: 16 Sep 2012)


my thoughts exactly. John should be the first one out.

posted on 29 Oct 2012, 21:48 2

27. bayusuputra (Posts: 941; Member since: 12 Feb 2012)


Yes, Jon Ive should be sacked first..

He's now nowhere near Mathias Duarte in terms of innovations..

If he thinks that making a device slimmer and smaller is a breakthrough in design innovation, then my 10 year old cousin can do better than him..

posted on 29 Oct 2012, 20:23 1

15. stealthd (Posts: 974; Member since: 12 Jun 2011)


What a load of FUD.

posted on 29 Oct 2012, 19:54 1

4. cretinick (Posts: 147; Member since: 25 Jan 2011)


I hope they don't go after Matias Duarte...

posted on 29 Oct 2012, 20:02 4

8. someones4 (Posts: 619; Member since: 16 Sep 2012)


Apple likes to fire its employees. Timmy kicked everyone out because of his mistakes and ego like Apple maps.

posted on 29 Oct 2012, 20:06 3

12. johnyivy (Posts: 3; Member since: 29 Oct 2012)


Apparently Timmy have the SteveJobs iGod ego,

posted on 29 Oct 2012, 20:44 3

18. AnTuTu (Posts: 936; Member since: 14 Oct 2012)


And the consequences of this ego is front of you.

Apple can't lead in the market now without a good leader. And for Sammy it is a golden opportunity which they are not loosing. Ex: S3 and Note 2

posted on 29 Oct 2012, 20:20 4

14. Aeires (unregistered)


Ive is grabbing for power, IMO. There's been tension between the hardware side and the software side. Steve knew both sides had to work together but since Tim took over, that harmony isn't there like it used to be. Explains a lot of the problems with the iPhone as well, the cohesion isn't there like it needs to be. Add in a Knight and you have a big ego.

posted on 29 Oct 2012, 20:27 4

17. chunk1x (Posts: 248; Member since: 25 Jun 2011)


Wow! Apple is going down this fast already.

posted on 29 Oct 2012, 20:48 1

19. metalpoet (unregistered)


Apple has been in delcine several times in the past, in the 80's in the 90's and the only thing that saved them in the earlys 21st century was the iPhone 5 but now we see that apple was going into another decline. hopefully they just belly up or remove themselves from the Cellphone industry!

posted on 29 Oct 2012, 20:50 2

21. mihaidenis (Posts: 22; Member since: 09 Sep 2012)


yeah,the apple got
worms inside
that's normal
soon will fall
off from tree....

posted on 29 Oct 2012, 21:09 7

24. angelesmec (unregistered)


The LG Nexus 4 owns the iPhone 5.
The Asus Nexus 7 owns the iPad Mini.
The Samsung Nexus 10 owns the iPad 4.

posted on 29 Oct 2012, 21:13 1

25. InspectorGadget80 (Posts: 6675; Member since: 26 Mar 2011)


Apple should of fired the one who got RID OF GOOGLE MAPS in the first place and another thing NO EXCECUTIVE DON'T DESERVE THAT MUCH CASH

posted on 29 Oct 2012, 21:30 1

26. Android4u (Posts: 456; Member since: 16 Aug 2012)


Tim cook looks like a dried prun :)

posted on 29 Oct 2012, 22:04 1

29. droiddomination (Posts: 203; Member since: 01 Dec 2011)


Lets just be blunt. Chrapple sux balls. The little green robot is busting therr arse all over the place.

posted on 29 Oct 2012, 23:08

36. AndroidShiz (Posts: 145; Member since: 08 Nov 2011)


Kind of reminds me of Star Wars when the Chancellor was carefully and patiently making his precision moves to become the Emperor Supreme.

posted on 30 Oct 2012, 00:09

38. xtremesv (Posts: 238; Member since: 21 Oct 2011)


iOS needs an urgent overhaul, maybe this is the beggining

posted on 30 Oct 2012, 00:37 1

39. ramonleonjr62 (Posts: 48; Member since: 17 Oct 2012)


the reason was that Scott Forstall refused to sign a letter apologzing for the problems wiz apple maps in other word he is not taking the fall of apple map.... " he told tim cook f##k U" .... U take the fall for the problem the apple maps!!! l LOL

posted on 30 Oct 2012, 00:43 2

40. ilia1986 (unregistered)


The corrupted rotten fruit boat is sinking. :D

What a wonderful way to start the day.

Sent from my Galaxy S3.

posted on 30 Oct 2012, 01:39

41. Reverence (Posts: 224; Member since: 16 Jul 2012)


Apple was all around Steve Jobs, its not easy to control such a huge company like Apple.....added to this Steve loved Apple, he never cared about his position, the only thing which mattered was Apple where as this bloody Cook wants his pride!!
Its really gonna be very difficult for Apple to find replacement for these guys especially Scott.....
Android 4.2,WP8 and other OSs will be out very soon and Apple has lost their ios head, I dont know what they r gonna do

posted on 30 Oct 2012, 02:12

42. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


sorry!

posted on 30 Oct 2012, 03:10 1

43. darac (Posts: 2156; Member since: 17 Oct 2011)


IMO, two reasons obviously:
- maps fiasco evidenced that this Forstall wasn't doing a good enough job
- stalled UI that is receiving universal consensus of needing serious refresh

Those are two key weaknesses of Apple at the moment and they are taking actions.
Looks like with IOS 7 we could finally see big changes in the UI

posted on 30 Oct 2012, 11:41 1

46. aahmed215 (Posts: 83; Member since: 18 Jun 2012)


I hope Apple doesn't fall. Competition is good and it only makes Google and its partners better.

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