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Apple says that the iPhone 4S means business

Posted: , by Alan F.

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Apple says that the iPhone 4S means business
Quietly, Apple has intensified its focus on the enterprise for the Apple iPhone. A new landing page has been developed (see sourcelink) called "Not just another day at the office," and breaks down how the device can Organize your day, View your business, Manage Projects, Meet anywhere and travel light. Apple also has added a new tagline, "The iPhone 4S means business". The idea is to grab those BlackBerry users looking for a change, and show therm how the Apple iPhone is a legitimate business tool.

Popular business apps for the Apple iPhone 4S keep business users up to speed while out

Popular business apps for the Apple iPhone 4S keep business users up to speed while out

One area where Apple has a huge advantage over RIM is in mobile apps. RIM is just not getting the apps designed for enterprise use like iOS is. Those sporting an Apple iPhone have the ability to view real-time analytical graphs and charts that can help them make a quick business decision on the fly. And the most popular business-centric social network, LinkedIn, just updated its app for the Apple iPad last month while there is no update in sight for the BlackBerry OS. Colin Gillis, an analyst at BCG Partners hit the nail on the head when he pointed out that no one will buy the new BlackBerry 10 handsets unless developers get excited and create a large number of apps for the OS. That is why RIM was very happy, thank you, to hand over those free BlackBerry Alpha Dev handsets (that many mistakenly thought was the first BlackBerry 10 handset for consumers) to those who attended the BlackBerry World Conference. In the same report written by Gillis, it was pointed out that based on data obtained by Appcelerator and IDC, less than 16% of developers were "very interested" in writing apps for BlackBerry vs. 90% for iOS and 80% for Android.

While BlackBerry still has the advantage of being perceived as more secure than the Apple iPhone, the latter has stressed its security offerings such as remote wipe. Another interesting point, brought up by Trend Micro, is that employees feel more productive using their own personal phone. For many, of course, that is the iPhone. And lastly, Mobile Syrup might have come up with the best reason of all for using the Apple iPhone as a business tool. If it is good enough for one of the most profitable companies in the world (Apple, duh), the company with the highest market value assigned to it on the globe, it is probably going to work out for your business.
"Heins’ presentation only served as a reminder of the tough road the company has ahead as it prepares for the make-or-break BlackBerry 10 launch. RIM knows consumers won’t buy its new phones or tablets unless developers get excited about the platform and create a wealth of apps to operate on it."-Colin Gillis, BCG Partners analyst

source: Apple, TrendMicro via MobileSyrup

Apple says that the iPhone 4s means business

Apple says that the iPhone 4s means business


17 Comments
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posted on 13 May 2012, 23:27 1

1. ph00ny (Posts: 565; Member since: 26 May 2011)


Does Apple even have a single FIPS certified device?

posted on 14 May 2012, 02:00 1

8. Droid_X_Doug (Posts: 5276; Member since: 22 Dec 2010)


Not until they can address their supply chain vulnerability. Boeing Computer Services is heading up the Android effort for DoD. BCS is going to be developing a custom edition of Android that will be FIPS-certified and probably Moto will develop the handset using ingredients that have no sourcing to China or Russia. Therefore, Apple is concentrating its efforts on the corporate side.

posted on 14 May 2012, 02:53 1

10. ardent1 (Posts: 1980; Member since: 16 Apr 2011)


Apple Inc. is an approved vendor under the FIPS 140-1 and 140-2 lists, respectively. Apple's certificates are #1514 and #1701.

posted on 14 May 2012, 03:30 1

11. ph00ny (Posts: 565; Member since: 26 May 2011)


They were testing but i didn't hear anything about an actual device being certified

I think ton of RIM devices are certified, few of the newer galaxy devices are certified but none from apple

posted on 13 May 2012, 23:50 2

2. Alistaire (Posts: 132; Member since: 13 Apr 2012)


seems like apple is going the direction of WP....

posted on 14 May 2012, 00:16 6

4. androidornothing (Posts: 143; Member since: 26 Apr 2012)


Business up my **************. Now who is Apple trying to copy.......Motorola?

posted on 14 May 2012, 01:46

7. hutty24 (Posts: 84; Member since: 18 Oct 2011)


Most business if not all in Pennsylvania use the iPhone except my hair cuter that has a galaxy s 2 4g,she even sad hers is like the iPhone if not better then it,then she sad what the hell is that!! is that a iPhone?? its so clearer,and its so big and sexy and I told her she can hold it and she asked me what is this phone called and I told her it the Samsung Galaxy nexus bitch!!!!!!!

True story somewhat lol

posted on 14 May 2012, 03:31

12. ph00ny (Posts: 565; Member since: 26 May 2011)


I still see a ton of Blackberry devices during my commute. Working in the FiDi in NYC, i guess it's expected

posted on 14 May 2012, 06:06

13. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Blackberry time is over unless they try to enter the consumer world aside from enterprise. But that's already too late

posted on 14 May 2012, 06:57 3

14. QWIKSTRIKE (Posts: 800; Member since: 09 Mar 2010)


Apple just trying to get out there before windows 8 arrives. When WP8 arrives there will be a big change in the business arena for wireless phones. Windows will be able to tie in to the desktop and office with office, and word documents, as well as outlook express. This will be killer for business if the WP8 delivers!

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