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Apple said to be buying The Fancy to get its general e-commerce business going

Posted: , by Alan F.

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Apple said to be buying The Fancy to get its general e-commerce business going
Looking to get its general e-commerce business running, Apple is rumored to be buying The Fancy. With over 400 million iTunes customers with credit cards on file, Apple would be able to immediately be a power in this space. The Passbook app coming in iOS 6 won't allow users to make purchases directly from their Apple iPhone or Apple iPad, but an acquisition of The Fancy by Apple would change that. The Fancy allows users to "post the tings they love," and is described as part blog, part magazine and part bookmarking tool. Using The Fancy, account holders can view items for sale and purchase them with a click. It sounds like it might be just the thing the Cupertino based firm needs to expands its e-commerce business.

Screenshots from The Fancy Apple iPhone app
Screenshots from The Fancy Apple iPhone app

Screenshots from The Fancy Apple iPhone app

The Fancy has received some attention thanks to the former Facebook and Twitter co-founders behind the app. It's last funding round valued the company at $100 million. Kanye West recently opened an account and sent a tweet picturing a visit he made to The Fancy's New York offices. Apple CEO Tim Cook also opened an account and has spoken with The Fancy's CEO Jim Einhorn. Often compared to Pinterest, The Fancy doesn't have as many users but the 20-person startup is further along when it comes to getting users to make a transaction. The company takes a 10% cut out of each purchase.

While an acquisition of The Fancy by Apple is pure speculation at the moment, Apple has successfully purchased startups and integrated them into its devices. One example of this is the purchase in 2011 that led to Apple's acquisition of the Siri Voice Activated Personal Assistant, a major feature on the Apple iPhone 4S.

source: AppleInsider

23 Comments
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posted on 04 Aug 2012, 23:40 11

1. Yummy (Posts: 115; Member since: 28 Mar 2012)


Well yes that would be good for apple, but to be honest this isn't of much interest to me.

posted on 05 Aug 2012, 00:20 12

2. Jay_F (Posts: 236; Member since: 29 Nov 2011)


I always felt that it was odd that people feel the need to post comments saying that the article content doesn't interest them. That's what the back button is for.

posted on 05 Aug 2012, 00:26 9

3. Yummy (Posts: 115; Member since: 28 Mar 2012)


Well, a major emotion in the brain is curiosity. I came here and found nothing of interest but it was still worth reading. So apple might get something new and I tamed my curiosity. Win-win bro.

posted on 05 Aug 2012, 01:31 3

4. Jay_F (Posts: 236; Member since: 29 Nov 2011)


Agreed, however it still doesn't really address my comment.

posted on 05 Aug 2012, 01:52 3

6. ardent1 (Posts: 1983; Member since: 16 Apr 2011)


Ever consider the "interest" is being referred to the service that Fancy offers as opposed to his "interest" in the article?

posted on 05 Aug 2012, 02:49 3

10. Jay_F (Posts: 236; Member since: 29 Nov 2011)


If Apple bought it, then in all likelihood, it would only be offered on iProducts. But like the article says, the purchase is just speculation. Apple's not really at the stages of trying to kill Android at the moment anyways, they're just trying to wound one of it's biggest sellers

posted on 05 Aug 2012, 08:57 1

14. lyndon420 (Posts: 1641; Member since: 11 Jul 2012)


The Fancy takes a 10% cut. ITunes takes 30%+ right?

posted on 05 Aug 2012, 09:46 1

15. SleepingOz (Posts: 2475; Member since: 22 Oct 2011)


uninstalled..

posted on 05 Aug 2012, 12:27 1

18. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


I guess some people don't understand rumor

posted on 05 Aug 2012, 13:23 2

20. PhoneArenaUser (Posts: 4600; Member since: 05 Aug 2011)


And I think that other people understand more than you.

posted on 06 Aug 2012, 06:45 1

23. SleepingOz (Posts: 2475; Member since: 22 Oct 2011)


I rarely use this app, and it keeps spamming my inbox everyday. I was about to uninstall it anyway.
But what's your problem about me uninstalling Fancy?
I'm free to do what I want with my phone unlike you. =]

posted on 05 Aug 2012, 11:31 3

16. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


oh noooo...i actually like this app and you know what Apple will do once they acquire it. T.T

posted on 05 Aug 2012, 14:09

21. MEeee (Posts: 189; Member since: 19 Oct 2011)


The logo looks like an upside down middle finger.

posted on 05 Aug 2012, 14:12

22. PhoneArenaUser (Posts: 4600; Member since: 05 Aug 2011)


For me more like a ice cream or mushroom. :)

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