Apple releases two edited versions of its latest Apple iPad Air ad

Earlier this month, we showed you Apple's latest commercial for the Apple iPad Air. This 90 second spot debuted during the NFL playoffs and with Robin Williams reading some of his lines from Dead Poets Society, the quiet, almost soothing words, offered quite a juxtaposition compared to the action on the gridiron. Apple, as we pointed out, was going after your heartstrings so that you would loosen your purse strings.

Considering that 90 seconds of air time doesn't come cheaply, even for a company like Apple whose cash reserves dwarf those of Scrooge McDuck, Apple wisely broke the bigger commercial up into two 30 second spots. Not only does this allow Apple to grab open air time when it can, the tech titan can get the message across at a lower price.

Apple has also started up a "Your Verse" website that goes into more detail about the people in the ad and the unique ways they employ their iPads. You can view both spots by clicking on the videos below.


source: Apple (1), (2) via MacRumors