Retailers cited in Counterpoint's report, such as Walmart, Best Buy and Fry, discounted the Apple iPhone 5s and Apple iPhone 5c by $30 to $85 dollars. Also mentioned in the report as being beneficial for Apple's December sales, was a $100 discount applied by Sprint to the iPhone 5c. Ludolf Ebner, Partner at Counterpoint Research, said Apple also saw month-over-month strength in European sales. Ebner says that Apple has now cleared its inventory channel unlike the previous year when the company was backed up with unsold units.
Apple and Samsung together had nearly 75% of smartphone market share in the U.S. for December, followed by LG. After a couple of good months in October or November, the Korean manufacturer took a step backward last month. Motorola had the same exact story. Counterpoint blamed a lack of Motorola Moto G supply for a drop in the Google subsidiary's U.S. smartphone market share in December. HTC and Nokia round out the top six smartphone manufacturers in the U.S., according to the report.
Apple recaptured the U.S. smartphone market share lead in December
source: CounterpointResearch via BGR