Apple recaptures the lead in U.S. smartphone market share during December
Retailers cited in Counterpoint's report, such as Walmart, Best Buy and Fry, discounted the Apple iPhone 5s and Apple iPhone 5c by $30 to $85 dollars. Also mentioned in the report as being beneficial for Apple's December sales, was a $100 discount applied by Sprint to the iPhone 5c. Ludolf Ebner, Partner at Counterpoint Research, said Apple also saw month-over-month strength in European sales. Ebner says that Apple has now cleared its inventory channel unlike the previous year when the company was backed up with unsold units.
Apple and Samsung together had nearly 75% of smartphone market share in the U.S. for December, followed by LG. After a couple of good months in October or November, the Korean manufacturer took a step backward last month. Motorola had the same exact story. Counterpoint blamed a lack of Motorola Moto G supply for a drop in the Google subsidiary's U.S. smartphone market share in December. HTC and Nokia round out the top six smartphone manufacturers in the U.S., according to the report.
Apple recaptured the U.S. smartphone market share lead in December
source: CounterpointResearch via BGR
19. Droid_X_Doug (Posts: 5857; Member since: 22 Dec 2010)
And yet Apple didn't sell enough iToys, so their share price is off ~6% as a result.
27. nctx77 (Posts: 534; Member since: 03 Sep 2013)
Please! A record 51,000,000 sold. They just missed the Wall Street guesstimate lol! Now, if you don't mind, post those Samsung numbers please. Thank you.
43. SuperMaoriBro (Posts: 321; Member since: 23 Jun 2012)
This is US market share only. Would like to see world market share. Apple likely quite not as strong outside US
29. fanboy1974 (Posts: 1242; Member since: 12 Nov 2011)
The next 7 months is going to be brutal for them.
31. nctx77 (Posts: 534; Member since: 03 Sep 2013)
Yeah for Sammy. I hope you don't think Apple will be quite until September lol!
41. Kishin (Posts: 617; Member since: 30 May 2013)
Not really-because apple can hold their grounds.
2. darkkjedii (Posts: 11899; Member since: 05 Feb 2011)
Just make sure that the iPhone 6 is a grand slam. I'm waiting patiently and ready to Camp out and get that 128 GB gold iPhone
9. appleDOESNT.com (Posts: 446; Member since: 19 Nov 2011)
so if it isn't a grandslam, like no others before it, then what? raw raw iFollowers only look one direction regardless of the S ame ol S hit year after year.
p.s. I have no idea what phone I will get next, could be anything really, I am not bound to that ancient religion that hasn't conjured up anything other than a S hit since the very first i hit and it feels great, my future is unwritten, unlike iFollowers :(
12. darkkjedii (Posts: 11899; Member since: 05 Feb 2011)
I "look" both ways before I cross the street. I once hit a "grand slam" in a softball game at Lorenzi park here in Las Vegas, I don't like "raw raw" meat, "I follow directions", I wear the "S ame" shoes to the gym, I "S hit" regularly due to a high fiber diet
23. Heatfan316 (Posts: 434; Member since: 21 Aug 2011)
And don't forget you do a lot "S teriods" too...Right? Apple freak!
25. darkkjedii (Posts: 11899; Member since: 05 Feb 2011)
If I was roiding, I'd be far larger than I am. Thanx for the compliment though. My regimen is 3 solid meals, 4 protein shakes, tribulus, saw palmetto, multi vitamin stack. 3 mile run every morning at 2:15 and an intense hr of weights every afternoon at 12:30. My job random drug test per the DOT. Couldn't Roid if I wanted too. Again thanx for the compliment. I'm a beast as my son likes to say.
36. lyndon420 (Posts: 1766; Member since: 11 Jul 2012)
Hey dark...how's it going bud? Been awhile. This comment of yours ( and others to follow in this thread ) is very much unlike the dark I'm used to. Since when did you allow yourself to fall into this type of mindset where facts and research are pushed aside in favor of bashing?
37. darkkjedii (Posts: 11899; Member since: 05 Feb 2011)
Couldn't help myself Lyndon, had to lower my standards for a sec. How've u been?
18. darkkjedii (Posts: 11899; Member since: 05 Feb 2011)
Your future is too written. It goes like this, tomorrow and the day after, and the day after tomorrow, and the day after the day after tomorrow, and the day after tomorrow next week, and after tomorrow of the week after next, you'll be a no life having apple bashing apple hating blind android fanboy, who's not in very good shape and has no girl, just your android device. See I wrote your future, hence it is written.
22. Kishin (Posts: 617; Member since: 30 May 2013)
Its just that my 2 siblings have popular android phone like samsung and LG and i used them. So far i find iphone better to use.
I really like large screens on android phones though.
24. darkkjedii (Posts: 11899; Member since: 05 Feb 2011)
Me too, I just feel (for me) iOS gets more things right. Unlike these one sided fanboys, I actually own both 2013 flagships, I run them head to head a lot, it gets interesting.
30. appleDOESNT.com (Posts: 446; Member since: 19 Nov 2011)
one side fanboys, lol, kettle, dark!.. You only buy iOS cause you 'feel' it does more right, if it does more right you say, it's at the expense of 1000 other things wrong, or waiting, or size, or features or, or, or... You get one phone to pick yearly and 'hope' for a grandslam yet, never has apple hit a grandslam, never, not once, not even iPhone 1, while the best of it's kind for a few years was hardly a grandslam, and if it was, grow up, that was 6 years ago. I can buy any tech from any maker, even apple ... cause i am not a blind fanboy, you give sith a bad name. ya i know you are not a sith for the hundredth time! geez
32. domfonusr (Posts: 372; Member since: 17 Jan 2014)
Yes, there are people who buy the iPhone because they feel like it does more right - and that is fine, because perception is everything. They could care less about benchmarks or direct measurements: that is the scientific end of it... but there is so much more to it than a scientific head-to-head. Most people I know who have an iPhone (not because of work) bought it because the iPhone transcends the world of logic and goes into the realm of art. Even though the specs might be behind the latest top Android handsets, iOS still runs very nicely on the new iPhones. And iOS is their preference - you can scream the specs at them all you want, and they will not listen.
I know enough to know that the iPhone is solid, whether in hardware or software. Does it do everything that any Android phone can do? Probably not, but it does all of the things that are important to a typical iPhone user. Android is about always doing more and more incredible and amazing stuff. The iPhone is more about doing a few less things, but doing them much more solidly and reliably. In the end, it boils down to preference, and the iPhone has refinement and appeal down to an art.
I will probably never own an iPhone. I like how reliable they are, and how smooth they run, but I like to tinker just a little too much, and iPhones are not made for quite the amount of tinkering that I like to do. That, and I like to be a little different from everyone else around me (I live in a neighborhood full of iPhone owners). Now that I have an Android phone myself (finally - a friend just gifted their old used smartphone to me), I can explore that world and get back into tinkering... not as much as I used to with Symbian, but still just enough to be interesting.
38. networkdood (Posts: 6274; Member since: 31 Mar 2010)
Tinker away - I switched out my kernel on my Nexus 5 and sometimes I get 4 days on one charge, with light usage.
42. domfonusr (Posts: 372; Member since: 17 Jan 2014)
Yeah, I'm trying not to rock the boat too much so soon, and I don't want to mess the thing up by accident. When I modded Nokia's, I used a really nice ROM cooker, and a really reliable connector set, and I never had any issues with any of my custom ROMs... that, and I knew Symbian inside and out, but I just don't know my way around the inner workings of Android enough to feel certain of myself yet. It helps that I had a Nokia N800 running Maemo Linux for a while, but I am still having to get used to a whole new system structure. I have played with the basic settings, added just a handful of free apps that I liked and wanted, and tried to optimize the flow of the UI just a little bit by tweaking the settings strategically. I sort of like the UI as is, as it has nice features and is organized. I think I would like to remove some of the Sprint apps that I would never use, but there aren't too many of those so it isn't a huge deal anyway.
I still want to be able to possibly use this phone as a phone some day, and be able to activate it on Sprint if I get the chance to get off of my folks' plan on AT&T. Thus I am trying to be careful. It's only been a couple days, anyway.
6. Sauce (unregistered)
7. Miracles (Posts: 524; Member since: 31 Aug 2013)
Yup...just barely hanging on to that edge. So whose selling all those Windows phones if it isnt Nokia? (Didn't PA mention rise in WP sales...LIES?)
8. taz89 (Posts: 2014; Member since: 03 May 2011)
Doesn't this usually always and expected to happen due to the fact that's when the iPhone is released.
10. jellmoo (Posts: 690; Member since: 31 Oct 2011)
Er... The iPhone 5s was released in September. This chart is about US market share for December. So... no?
15. taz89 (Posts: 2014; Member since: 03 May 2011)
My answer is based on the fact that even for December it still was the latest iPhone barely 3 months old and add it being the holiday sales time it makes sense. The likes of Samsung and HTC for example only new phone for that same time were phablets and phablets are still a niche market and not competing head to head with things like the iPhone.
33. jellmoo (Posts: 690; Member since: 31 Oct 2011)
But how does that ring true then? Apple had zero new devices in that period. Even if phablets are a niche category, the Note 3 still sells a very high number of units. All of manufacturers also released lower end models during that time as well.
Should Apple be seeing an increase in sales during the holiday season? Absolutely. It's a good testament to their brand and product placement that they do. What the other companies need to do is try and work some magic there as well. Samsung in particular should be looking at the reversal in fortunes there. It's not about product quality, but rather perception.
11. domfonusr (Posts: 372; Member since: 17 Jan 2014)
I would think so. The iPhone is a solid product, and works reliably for a great many people. It is a great device for a large segment of consumers, and since they only have one big release time each year, right before we head into the holidays, naturally the year-end holidays are their best time of the year. I might expect Samsung and Apple to pass each other again in three quarters, with the iPhone returning again to the top spot in four. The year that Samsung never catches up will be the year when you know that Apple is likely going to dominate with the majority of the US smartphone market.
20. QWIKSTRIKE (Posts: 883; Member since: 09 Mar 2010)
I doubt APPLE will dominate the US market. I know lots of kids that dumped it for a note or a SG4, or even an HTC One. The iPhone 5 S was late but a better step than the iPhone 5. My niece owns everything Apple until I got an SG3 and the iPhone 5 dropped. She then decided to go with a Note 2.
The iPhone 5S was much more worthy of an upgrade than the iPhone 5 for most so that bolstered sales. I can't wait to see a 4.8" or greater iPhone; Especially since they thought nothing would be better than that 3" screen. Now they sill sue Android for copying their 4.8" screen to make money if the iPhone 6 fails.rofl I just couldn't resist. I predict Windows will start to eat at iPhone sales when Windows 9 drops.
26. domfonusr (Posts: 372; Member since: 17 Jan 2014)
About three years ago, back in 2011, I did a Markov-chain study of US smartphone OS marketshare using current marketshares, loyalty statistics, and direct comparison of sales figures. I made two studies - one with Apple winning their litigation at the time against Samsung, and the other with Samsung winning the dispute. The one that favored Apple showed that three out of every four handsets in America was an iPhone by 2018, while the one that favored Samsung showed nearly the same behavior: 68% of all US handsets were iPhones by 2018. The only significant difference was in how soon things turned Apple's way - the Samsung-favoring model had about an 18-month delay in when the Android vs. Apple turnaround occured.
Three years later, the current data has gone more toward the Samsung-favoring model, but it is right on track. If it continues its current trajectory (and that assumes that no other market-upsetting product comes to market to shatter the pattern - a weak assumption, but still holding true at the moment), then we will see the iPhone pass a 50% share of the US market in the next nine months.
It would be nice to see something come along and truly unseat the iPhone in the domestic market, but so far most indications are that this hasn't yet happened. While Android is certainly dominant worldwide, iOS still has a good chance, barring any unforeseen events, of dominating the US market.
39. networkdood (Posts: 6274; Member since: 31 Mar 2010)
Education in the U.S is not what it once was - people here are very easily persuaded to follow along and APPLE does a great job at creating the perception that their phones are better. Sales people help with that, as they sell to a customer's greed, or keeping up with the Joneses, telling them that it is cool to own one and that you do not want to be left out with something else. The rest of the world seems to know something that the U.S. does not.
44. darkkjedii (Posts: 11899; Member since: 05 Feb 2011)
You should take your predictions to CNN. Now I'm ROTFL.
13. VLaRueC (Posts: 121; Member since: 18 Dec 2012)
Interesting. I wish the carriers would release numbers on how many iPhones were activated and then disconnected within the first 3 months. Boy, wouldn't that be something....
17. Sauce (unregistered)
Baseball bat to the screen
45. COZMAN (Posts: 99; Member since: 28 Nov 2013)
I would find that hard to believe with what I have heard and seen. Show me the proof.
Oh ya, there isn't any. Propaganda 101.