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Apple opens next-generation Apple Store in Memphis

Posted: , by Alan F.

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Apple opens next-generation Apple Store in Memphis
This past weekend, Apple opened a next-generation Apple Store in Memphis. It cost Apple $1.5 million for the 37-foot television display, and motorized tables designed by Jony Ive include panels that flip open to reveal USB ports and electrical outlets. Eventually, all Apple Stores will display these new tables.

Wooden shelves adorn the walls forming a section of the store known as the Avenue, where consumers can try on headsets and sample other accessories. Apple retail chief Angela Ahrendts says that she is trying to get this part of the store to convey the feeling of window shopping on a sleepy street in a small town.

The main attraction though, is the aforementioned 37-foot television with a high-res screen and an edge-to-edge display. Apple will show promotional videos and commercials on the glass.

Apple Store, Saddle Creek is located at 2031 West Street, Germantown. Check out some pictures of the store's interior by clicking on the slideshow below.


source: AppleInsider

15 Comments
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posted on 29 Mar 2016, 01:09 2

1. Unordinary (Posts: 1285; Member since: 04 Nov 2015)


Very nice

posted on 29 Mar 2016, 01:11 5

2. submar (Posts: 417; Member since: 19 Sep 2014)


You write an article after Apple opens a store?

posted on 29 Mar 2016, 01:59 7

7. AlikMalix (Posts: 5238; Member since: 16 Jul 2014)


Well if Samsung opened a store in Memphis - I'm sure there will be an article about it.. but hey, samsung got an official salesperson at BestBuy... yey..

posted on 29 Mar 2016, 01:11 4

3. phonehome (Posts: 508; Member since: 19 Dec 2014)


Wasn't too long ago that the light bulb was introduced to Tennessee.

Excellent progress!

posted on 29 Mar 2016, 01:17

4. Phonehex (Posts: 53; Member since: 16 Feb 2016)


Is the 37 foot TV a "Retina Display" ? Must be 720p. hahaha. Kidding aside. Good job Apple !

posted on 29 Mar 2016, 01:26

5. Arschsalat (banned) (Posts: 158; Member since: 29 Feb 2016)


720p Shop

posted on 29 Mar 2016, 01:27 4

6. Anonn (Posts: 230; Member since: 04 Jun 2014)


Next generation?! With 20th century 1mp camera on 21st century iphone se?? And old generation fingerprint sensor?? And 20th century screen resolution??!! Are you retarded?!

posted on 29 Mar 2016, 04:17 2

8. Wiencon (Posts: 1818; Member since: 06 Aug 2014)


And the camera on SE got what to do with the article? Please enlighten us.
And anyway, I don't know about SE but front camera on my MBP from 2013 and on 6s is much better than your 1080p res, someone should teach you that resolution means shnit

posted on 29 Mar 2016, 08:11 1

11. jontaylor07 (Posts: 162; Member since: 12 Oct 2015)


I'm not retarded, but thanks for asking.

posted on 29 Mar 2016, 05:26

9. obedchuni (Posts: 159; Member since: 16 Jun 2014)


where is that techie XP who has iphone 4s with 1GB ram and that is the only iphone he owns by the way

posted on 29 Mar 2016, 08:21

13. oozz009 (Posts: 517; Member since: 22 Jun 2015)


Haha actually the iPhone 4S does not even have 1gb of RAM, it only has 512mb:D Despite that, it's quite impressive that it runs the latest version of iOS decently well.

posted on 29 Mar 2016, 07:26

10. arjun_nambiar (Posts: 1; Member since: 29 Mar 2016)


We have the same sort of Apple store here in Dubai from last last November

posted on 29 Mar 2016, 08:12

12. natypes (Posts: 1081; Member since: 02 Feb 2015)


lol in Memphis. It will be broken into before it's first year of operation. With the average income here being about $31k seems like it's not exactly a hotspot for expensive tech. Then again it's a place rife with tech ignorance, so that's right up Apple's alley.

If you guys want me to go in and take some pictures with my Note 5 I'd be glad to :D

posted on 29 Mar 2016, 08:23

14. oozz009 (Posts: 517; Member since: 22 Jun 2015)


I wonder how much apple spends on average in order to built one of its stores. Anyone know?

posted on 29 Mar 2016, 10:02

15. downphoenix (Posts: 3155; Member since: 19 Jun 2010)


Nice looking store concept, but they need more contrasts. The soft wood colors they have need to be darker IMO.

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