Apple may launch iPhone trade-in program next month
If new rumors are true, Apple may be getting ready to offer a new trade-in program in its retail stores which would allow users to trade in an old iPhone for a new one. There have been rumors about this for a couple months now, and it seems that Apple might start offering the program with the launch of the iPhone 5S and iPhone 5C.
During Apple's last earnings call, CEO Tim Cook didn't rule out the strategy, saying he was "not opposed" to a trade-in program. The program would have two major benefits to Apple. First, it would help to boost iPhone sales in Apple Stores, which is something that Tim Cook has wanted to do, although such a plan is somewhat flawed because of how few Apple Stores there are. Second, the trade-in program would help to lure customers into Apple Stores in general, which opens the door to plenty of other purchases.
It's unclear exactly when the program would start, but with the new iPhones expected to be announced on September 10th and launched on September 20th, it seems reasonable that the program would begin once the new devices are on the store shelves.