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Apple looking to hire someone to "evolve" Siri's personality

Posted: , by Michael H.

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A job listing at Apple (which has already been pulled down) was found today that had the company trying to find someone to help "evolve" Siri's personality. Apple loves to make its users feel a personal connection to iOS devices, and Siri has become a big part of that, because the voice-powered virtual assistant goes a long way towards anthropomorphizing an iOS device, giving it a character.

In the job listing, Apple was looking for someone creative, who could “help the Siri team evolve Siri as a distinct, recognizable character,” and to “develop and write original dialog to support new Siri capabilities.” It went on to read:
We’re looking for a uniquely creative individual to help us evolve and enrich Siri, our virtual personal assistant. Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways. The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.

As we said, the job listing has already been pulled from the Apple website, but that doesn't necessarily mean the job no longer exists. Apple will continue to work on Siri, so we wouldn't be surprised to see the listing come back. 

source: Apple Jobs (dead link) via 9to5Mac

15 Comments
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posted on 17 Jan 2013, 23:42 16

1. MrJerry (Posts: 385; Member since: 05 Oct 2012)


I don't need Siri since I've had a girlfriend

posted on 17 Jan 2013, 23:48 6

2. Nathan_ingx (Posts: 2993; Member since: 07 Mar 2012)


First of all, give her life...that will change her personality.
Oh, wait...i forgot, Apple's not God!!

posted on 17 Jan 2013, 23:58 8

3. MrJerry (Posts: 385; Member since: 05 Oct 2012)


you'd better ask to give her adam...that will change everythig.
Oh, wait...i forgot they were abandoned by picking an APPLE

GOD hates APPLE

posted on 18 Jan 2013, 00:07 3

4. Nathan_ingx (Posts: 2993; Member since: 07 Mar 2012)


Oh, that would make SIRI change it's name to EVIE, but i still doubt it will change the personality.
Maybe, it will know how to persuade more men to eat a bite each on 'Apple'...(you know what i mean)

posted on 18 Jan 2013, 00:07 2

5. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


you do know thats what that "bitten" apple represents right?

and as much as they try to feed us that sir issac newton story i dont buy it one bite......i mean bit

does the sir issac newton story go on to say issac began to take a bite out of the apple after it "konked" him on his head?

nope........but the adam and eve story WAS ALL ABOUT THAT ONE BITE! lol

posted on 18 Jan 2013, 08:48

10. TBomb (Posts: 87; Member since: 28 Dec 2012)


lmao that's great! although im about to be the devils advocate.... they couldve thrown the bite mark in there for visual appeal?

I def prefer your version though... its funny

posted on 18 Jan 2013, 01:03 11

6. SonyXperiaNexus (Posts: 374; Member since: 01 Oct 2012)


apple should know that if siri became too intelligent it would start making apple jokes by itself.
"hey siri, tell me a joke"
siri: "Apple......Maps"......

posted on 18 Jan 2013, 02:51 11

7. XperiaUser (unregistered)


hire Google !

posted on 18 Jan 2013, 03:47 2

8. techloverNYC (Posts: 369; Member since: 20 Nov 2012)


clearly ever since Jobs die apples been on a rollercoaster that going down.

how about apple buy the voice right of famous celebrity voice (morgan freeman,t pain,south park,voices we recognize etc) and let us choose it as the default voice tone of siri. Apple has the best marketing team literally and this can be big with all the celebrity hypes.

Im not siding with andriod or apple here, just want to share my idea.

posted on 20 Jan 2013, 06:47

15. kboo1995 (unregistered)


Steve jobs (1 Man) didn't run the whole company by his own
A single guy cannot be talented in Software ,Hardware and all that Tech stuff!
yes,Steve jobs had some great innovations but he didn't run the company By his own
Believe me or not that's it
Time will tell

posted on 18 Jan 2013, 03:55 1

9. Fuego84 (Posts: 260; Member since: 13 May 2012)


Lol personality! Give me a break it's just adding more to a useless gimmick! Apple must be lonely. Hopefully their users aren't that lonely.

posted on 18 Jan 2013, 08:57 3

11. roscuthiii (Posts: 1785; Member since: 18 Jul 2010)


I don't need personality... I need a correct response. Then again, Apple's always been about form over function.

posted on 18 Jan 2013, 10:32 1

12. frydaexiii (Posts: 1176; Member since: 01 Dec 2011)


Come on, Apple should just give this whole Siri crap a rest...In the same amount of time Apple developed Siri, Samsung has done Smart Stay, Popup play, multi-window, Smart Rotate and many minor ones.

posted on 18 Jan 2013, 11:24 1

13. Droiddoes (unregistered)


Too bad most people realize SIRI is a stupid useless gimmick after a few days and it's quicker and easier to just do the task yourself.

posted on 20 Jan 2013, 06:38

14. kboo1995 (unregistered)


We don't need personality
Just give this bitch a speed boost

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