x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Apple lends Burberry the iPhone 5s for a fashion show capture to demo the new iSight camera(video)

Apple lends Burberry the iPhone 5s for a fashion show capture to demo the new iSight camera(video)

Posted: , by Daniel P.

Tags:

Apple lends Burberry the iPhone 5s for a fashion show capture to demo the new iSight camera(video)
Apple has partnered with Burberry for a runway footage from its Monday, September 16th London show, called Prorsum, which will be streamed live from Hyde Park there. 

Cupertino is actually lending the fashion house a bunch of the new iPhone 5s models to demonstrate pre-release what the upgraded 8 MP iSight camera is capable of. 

Burberry will be using the phones not only for the runway footage and streams, but also for backstage stuff, and will post the results before, during and after the show on its website. 

The fashion icon explains its imaging partnership with Apple this way: "Inspired by our shared values of design and craftsmanship, we have collaborated with Apple to capture the show experience on the iPhone 5s."

Press Release

24 Comments
  • Options
    Close




posted on 13 Sep 2013, 05:26 5

1. Topcat488 (Posts: 1124; Member since: 29 Sep 2012)


lol... Blurberry... Keep it sharp.

posted on 13 Sep 2013, 05:28 2

2. LetsBeHonest (Posts: 741; Member since: 04 Jun 2013)


Waiting for iPhone 5S camera comparison.

posted on 13 Sep 2013, 05:31 12

3. LetsBeHonest (Posts: 741; Member since: 04 Jun 2013)


A comparison with
iPhone 5S vs Xperia Z1 vs Lumia 1020 vs LG G2 vs Note 3 vs a DSLR reference camera.

posted on 13 Sep 2013, 06:43 3

13. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


Along with a comparison of photos taken with flash. Apples true tone flash needs to be tested.

posted on 13 Sep 2013, 07:27 1

18. MrKoles (Posts: 307; Member since: 20 Jan 2013)


+ Galaxy S4

posted on 13 Sep 2013, 05:47

4. criticism (Posts: 46; Member since: 12 Sep 2013)


No need to comparison coz the sensor is the same and just the size of the lens is increased! so at the best case, the only achievement would be better pictures at darker conditions!

posted on 13 Sep 2013, 05:55 3

6. Martin_Cooper (Posts: 394; Member since: 30 Jul 2013)


http://techcrunch.com/2013/09/12/a-photographers-take-on-the-iphone-5s-camera/ You might learn something before you post clueless posts.

posted on 13 Sep 2013, 05:53 2

5. darkkjedii (Posts: 10562; Member since: 05 Feb 2011)


Excellent quality

posted on 13 Sep 2013, 06:00 2

9. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


I agree but Burberry ruined it with their overexposure effects!

posted on 13 Sep 2013, 10:27

20. Sauce (unregistered)


Yes indeed, great film. Though, I do think that the effects were perfect. It matches the theme of their (BB) event. Very subtle and content with class and finesse. The filters were great IMO.

posted on 13 Sep 2013, 07:04 1

16. HansGoneInsane (Posts: 374; Member since: 09 Aug 2013)


I like the video as well but Burberry really edited it too much :). Smart marketing by Apple by the way.

posted on 13 Sep 2013, 05:57 1

7. valapsp (Posts: 473; Member since: 12 Aug 2011)


why did i read it "Blackberry" at first?

posted on 13 Sep 2013, 06:40

11. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


Get your vision checked

posted on 13 Sep 2013, 06:54 1

15. LetsBeHonest (Posts: 741; Member since: 04 Jun 2013)


Auto-correction By your mind. Auto-correction sucks sometimes.... :-) lol

posted on 13 Sep 2013, 05:59

8. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


Impressive video .could have been sharper and prettier if Burberry had not added so many overexposure effects.

posted on 13 Sep 2013, 06:03 3

10. JMartin22 (Posts: 762; Member since: 30 Apr 2013)


It's nothing special. Any high-end Android handset can reproduce this video and do it better, most likely. Also, one "photographer" opinion on a phone that isn't even commercial available yet, should be taken with a grain of salt. The S4 and various other Android handsets already surpass the iPhone 5's image processing technique in color reproduction and detail. This new 8 megapixel module is a very small deviation away from that featured in the 5.

posted on 13 Sep 2013, 06:41

12. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


Don't make assumptions. Wait for the camera comparison.

posted on 13 Sep 2013, 06:49 2

14. E.N. (Posts: 2239; Member since: 25 Jan 2009)


You could possibly be right, but why don't you just wait for official comparisons before making final conclusions?... so you can save yourself from looking like an idiot if the iPhone 5S camera turns out to be a beast.

"This new 8 megapixel module is a very small deviation away from that featured in the 5"
- And how exactly do you know already know that? Sounding like a hater

posted on 13 Sep 2013, 10:30

21. Sauce (unregistered)


EN, he obviously is a hater and most likely hasn't even used the iPhone 5 camera and software to it's full potential, let alone the 5s. If I were a grumpy ol' slobknob like him, I'd sure as hell wait before making myself look any stupider.

posted on 13 Sep 2013, 08:06 1

19. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


Letsbehonest has posted a link above. Check it out.

posted on 13 Sep 2013, 07:23

17. PhoneArenaUser (Posts: 5474; Member since: 05 Aug 2011)


As I have said before, iPhone is not about the technology it is about the trend.

posted on 14 Sep 2013, 01:14

23. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)


It's about technology and engineering such that the user only benefits. "We believe technology is at its best when it's invisible. That the user only thinks about what he/she does on the device, not the device itself" this is why apple is successful. An example is, I have to worry about ram consumption on my galaxy s3 and lags in touchwiz. Nothing is as seamless as an apple product. I am very happy with my iPhone 5 but I also use my S3 sometimes.

posted on 14 Sep 2013, 06:21

24. PhoneArenaUser (Posts: 5474; Member since: 05 Aug 2011)


"It's about technology and engineering..."

I agree, it is about engineering but not about the technical engineering but about social engineering, in other words engineering about how to brainwash people.

posted on 13 Sep 2013, 14:52

22. HeWhoDoesNothing (Posts: 156; Member since: 15 Jul 2013)


Nice footage!

Want to comment? Please login or register.

Latest stories