Apple lends Burberry the iPhone 5s for a fashion show capture to demo the new iSight camera(video)
Burberry & Apple Collaborate to Share Runway Show Experience
CUPERTINO, California and LONDON—September 12, 2013—Apple® and Burberry today announced that iPhone® 5s is being used to capture and share beautiful photos and video before, during and after the Burberry runway show in London on Monday, September 16. Using the all-new iSight® camera on iPhone 5s, Burberry is shooting high quality photos and video for runway and beauty looks, product details, and backstage moments. The collaboration is reimagining how Burberry engages consumers, paving the way for significant changes in how they capture and share their content.
“iPhone 5s makes it even easier to take great photos with the world’s most popular camera,” said Greg Joswiak, Apple’s vice president of iPhone & iOS Product Marketing. “We’re thrilled to see the amazing photos and HD video Burberry has captured with the incredible all-new iSight camera.”
“This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s,” said Christopher Bailey, Burberry Chief Creative Officer. “We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”
Through photos and video shot exclusively on iPhone 5s, consumers globally can share in the anticipation of the show build up, as well as the excitement of the day itself, across Burberry social media channels and on www.burberry.com starting today. In addition, customers can watch the show live on Monday, September 16, at 2:30 p.m. GMT+1 at www.burberry.com.
Pricing & Availability
iPhone 5s comes in gold, silver or space gray, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model, $299 (US) for the 32GB model and $399 (US) for the 64GB model*. iPhone 5s will be available from the Apple Online Store (www.apple.com), Apple’s retail stores, and through AT&T, Sprint, T-Mobile, Verizon Wireless and select Apple Authorized Resellers. iPhone 5s will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday, September 20.
* For qualified customers.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.
Burberry, the world’s leading digital luxury brand, is headquartered in London. Founded in 1856, it is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index.
The Burberry Prorsum Spring/Summer 2014 runway show will take place on Monday, September 16, at 2:30 p.m. GMT+1, and will be available to view live and on-demand at www.burberry.com.
2. LetsBeHonest (Posts: 947; Member since: 04 Jun 2013)
Waiting for iPhone 5S camera comparison.
3. LetsBeHonest (Posts: 947; Member since: 04 Jun 2013)
A comparison with
iPhone 5S vs Xperia Z1 vs Lumia 1020 vs LG G2 vs Note 3 vs a DSLR reference camera.
13. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)
Along with a comparison of photos taken with flash. Apples true tone flash needs to be tested.
4. criticism (Posts: 46; Member since: 12 Sep 2013)
No need to comparison coz the sensor is the same and just the size of the lens is increased! so at the best case, the only achievement would be better pictures at darker conditions!
6. Martin_Cooper (Posts: 544; Member since: 30 Jul 2013)
12/a-photographers-take-on-the-iphone-5s-camera/You might learn something before you post clueless posts.
9. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)
I agree but Burberry ruined it with their overexposure effects!
20. Sauce (unregistered)
Yes indeed, great film. Though, I do think that the effects were perfect. It matches the theme of their (BB) event. Very subtle and content with class and finesse. The filters were great IMO.
16. HansGoneInsane (Posts: 384; Member since: 09 Aug 2013)
I like the video as well but Burberry really edited it too much :). Smart marketing by Apple by the way.
15. LetsBeHonest (Posts: 947; Member since: 04 Jun 2013)
Auto-correction By your mind. Auto-correction sucks sometimes.... :-) lol
8. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)
Impressive video .could have been sharper and prettier if Burberry had not added so many overexposure effects.
10. JMartin22 (Posts: 1242; Member since: 30 Apr 2013)
It's nothing special. Any high-end Android handset can reproduce this video and do it better, most likely. Also, one "photographer" opinion on a phone that isn't even commercial available yet, should be taken with a grain of salt. The S4 and various other Android handsets already surpass the iPhone 5's image processing technique in color reproduction and detail. This new 8 megapixel module is a very small deviation away from that featured in the 5.
12. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)
Don't make assumptions. Wait for the camera comparison.
14. E.N. (Posts: 2357; Member since: 25 Jan 2009)
You could possibly be right, but why don't you just wait for official comparisons before making final conclusions?... so you can save yourself from looking like an idiot if the iPhone 5S camera turns out to be a beast.
"This new 8 megapixel module is a very small deviation away from that featured in the 5"
- And how exactly do you know already know that? Sounding like a hater
21. Sauce (unregistered)
EN, he obviously is a hater and most likely hasn't even used the iPhone 5 camera and software to it's full potential, let alone the 5s. If I were a grumpy ol' slobknob like him, I'd sure as hell wait before making myself look any stupider.
19. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)
Letsbehonest has posted a link above. Check it out.
17. PhoneArenaUser (Posts: 5493; Member since: 05 Aug 2011)
As I have said before, iPhone is not about the technology it is about the trend.
23. THE.DARK.KNIGHT (banned) (Posts: 269; Member since: 09 Sep 2013)
It's about technology and engineering such that the user only benefits. "We believe technology is at its best when it's invisible. That the user only thinks about what he/she does on the device, not the device itself" this is why apple is successful. An example is, I have to worry about ram consumption on my galaxy s3 and lags in touchwiz. Nothing is as seamless as an apple product. I am very happy with my iPhone 5 but I also use my S3 sometimes.
24. PhoneArenaUser (Posts: 5493; Member since: 05 Aug 2011)
"It's about technology and engineering..."
I agree, it is about engineering but not about the technical engineering but about social engineering, in other words engineering about how to brainwash people.