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Apple knew about problems with Apple Maps before iOS 6 launch

Posted: , by Alan F.

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Apple knew about problems with Apple Maps before iOS 6 launch
What if we told you that Apple knew in advance that there were problems with its mapping application before it was launched. Would it be considered as egregious a slip-up as RIM's launch of the BlackBerry Storm 9530 with its half-baked software? For a company that is so conscious of image, it is hard to believe that Apple would have allowed Apple Maps to launch in the condition it was in.

According to six anonymous iOS developers, Apple can't claim ignorance as an excuse for releasing a mapping app that shows the Sears Tower to be a rather short building or labels a huge mansion as a Burger King location. These half a dozen code jockeys each have at least one app active in the App Store that depends on mapping services from Apple in order to function. All six ended up filing bug reports and sending email to Apple as well as posting on private messaging boards.

The Stadium has moved?

The Stadium has moved?

One developer filed a complaint with Apple's Radar system, spoke with members of Apple's MapKit team as well as posting on forums. Allegedly, messages sent to the Radar system are usually ignored according to those in the know. Four pre-release versions of Apple Maps were issued before the final version was released in September with iOS 6. Problems seen in the beta versions of the application were not repaired such as incorrect location data, areas covered by clouds and maps with details missing. All six developers say that plenty of documentation was in Apple's hands and yet they decided to go ahead and release Apple Maps as is.

Another developer said that the maps were so bad that "reporting individual problems was futile." Yet another developer spoke with someone inside Apple who noted that a particular issue "was understood," meaning that Apple was aware of the problems. The developers have said that they just want imagery available that allows users of their apps to have a consistent experience when going from iOS 5 to iOS 6. Some features of the developer's apps were "broken" with the release of iOS 6 and the new mapping service.

Once Apple launched iOS 6 and the Maps fiasco became an issue, Apple CEO Tim Cook suggested that iOS 6 users switch to third party mapping apps available from the App Store of to use the mobile web version of Google Maps or Nokia Maps. Apple is working on repairing the damage and is purportedly hiring former Google employees who worked on Google Maps.

"I posted at least one doomsayer rant after each (developer) beta, and I wasn't alone. The mood amongst the developers seemed to be that the maps were so shockingly bad that reporting individual problems was futile. What was needed wasn't so much an interface for reporting a single point as incorrect, but for selecting an entire region and saying 'all of this -- it's wrong."-Anonymous iOS developer

source: AppleInsider

47 Comments
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posted on 09 Oct 2012, 20:17 45

1. Pings (Posts: 301; Member since: 19 Dec 2008)


But it's not Apple's fault. It's the user's fault...

posted on 09 Oct 2012, 20:53 38

9. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


you are looking at it wrong!

posted on 09 Oct 2012, 21:23 39

16. MeoCao (unregistered)


And how Apple lied about their maps: most advanced, powerful, magical...

shame on you Apple.

posted on 10 Oct 2012, 03:22 3

37. andro. (Posts: 1971; Member since: 16 Sep 2011)


Its no different than any other lie covering up each iphones fault through the years really only this one has become blatantly obvious to even the most idioticof ifans. Even they have to admit theirs something wrong with the worlds most magical and beautiful maps when it directs them into a slurry pit field instead of a local supermarket

posted on 10 Oct 2012, 17:03

46. Nathan_ingx (Posts: 3024; Member since: 07 Mar 2012)


It's not faulty...the world is going to shape up like it is on Apple maps. Future proof, lol.

posted on 10 Oct 2012, 01:35 12

33. Mittal (Posts: 443; Member since: 14 Dec 2011)


"you are using the wrong device... use the green robot thingy.."

posted on 10 Oct 2012, 07:41 1

39. ZEUS.the.thunder.god (unregistered)


"What was needed wasn't so much an interface for reporting a single point as incorrect, but for selecting an entire region and saying 'all of this -- it's wrong."

welcome to iworld. its 2009:)

posted on 09 Oct 2012, 20:56 27

11. Berzerk000 (Posts: 4108; Member since: 26 Jun 2011)


Yes, we at Apple are so advanced, we actually mapped another dimension that's different from this one! It's your fault for not living in it.

posted on 09 Oct 2012, 21:54 7

19. JC557 (Posts: 1161; Member since: 07 Dec 2011)


Previously on Fringe...

posted on 09 Oct 2012, 22:51 4

25. pookiewood (Posts: 626; Member since: 05 Mar 2012)


You pretty much win!

posted on 10 Oct 2012, 01:02 4

30. anywherehome (Posts: 971; Member since: 13 Dec 2011)


there is no fault, it is NORMAL!

posted on 09 Oct 2012, 20:19 7

2. DaNTRoN (Posts: 135; Member since: 23 Jul 2012)


Hmm, it seems apple put a deadline on ios6 and we're going to stick to that date and those features no matter what. I can see why apple wants maps but to put out a poor product seems like a step back. They could have kept google maps and refined apple maps. Later on releasing a patch to replace google.

posted on 09 Oct 2012, 22:26 2

22. quakan (Posts: 1222; Member since: 02 Mar 2011)


I agree. I think it's pretty obvious that they knew but with having to meet a deadline they went ahead and released it and braced themselves for backlash. It's also a safe bet to say that they've been working around the clock since before iOS 6 came out to fix this.

posted on 10 Oct 2012, 02:12 1

35. bencrypted (Posts: 9; Member since: 27 Sep 2012)


Yes, they should have retained Google Maps as there was another year left in the contract, and released Apple Maps "Beta" along with it, and asked it consumers to signup to try the app and give their feedback, suggestions and corrections about the App rather than claiming that they have "the most Powerful Mapping Service ever".

To be fair on Apple, it will take a lot of effort to get it absolutely right, and it may take years of research and verification and will require constant updation to stay up-to-date with the constantly changing landscapes.

This game of one-upmanship might have cost Apple Ince. some credibility.

posted on 10 Oct 2012, 08:06 2

42. Fallout09 (Posts: 419; Member since: 17 Oct 2011)


Wouldn’t work.... As soon as user saw how bad the maps were and the word got out, no one would touch it with a ten foot pole. By moving iMaps into iOS 6, Apple is now conducting the world’s largest beta test by force. Gotta Love Apple for the size of their testicular fortitude.

posted on 09 Oct 2012, 20:22 9

3. maxican16 (Posts: 364; Member since: 29 Sep 2011)


Not sure this is really news... they had to have known there were major issues with it.

posted on 10 Oct 2012, 00:25 7

27. TheMan (Posts: 423; Member since: 21 Sep 2012)


Agree. Apple's arrogant, not clueless.

posted on 10 Oct 2012, 08:44 1

44. maxican16 (Posts: 364; Member since: 29 Sep 2011)


Best summation of apple I've heard in awhile. Well done.

posted on 09 Oct 2012, 20:34 19

4. JeffdaBeat (unregistered)


There is no doubt Apple knew exactly what was going on with Maps. I just don't know how something like this could get launched into prime time without someone...ANYONE stopping it. Sure, we can say that Apple Maps isn't perfect just yet and I don't know that anyone expected it to be. Android fans would have pounced on it regardless of how good or bad it was. But my god...what did Apple expect from this? People would just ignore the fact that it was incredibly off?

Let's make it simple. Put Apple Maps into Beta status (which is what it is regardless of what Apple may think). Give users the ability to choose Google Maps or Apple Maps. Hell, make "Maps" a feature on your setting and allow users to toggle back and forth. As long as it's not illegal, de-identify users and allow them to "check-in" to start building up a catalogue of places based on their GPS location.

It frustrates me that something so simple could be such a blunder. Although I could care less about our first world problems, mapping apps are ridiculously important to a smartphone. And for something to be as wrong as Apple Maps, it shouldn't have been released. Cook should have just said, "Is this ready?" He could have taken it on a spin himself. But it seems like checks and balances were just off on this one. They promised maps and no one had the nuts to say we can't move forward with this yet.

posted on 09 Oct 2012, 20:55 6

10. -box- (Posts: 3876; Member since: 04 Jan 2012)


Long time, no see, Jeff. Good to see you.

posted on 09 Oct 2012, 21:00 7

13. JeffdaBeat (unregistered)


I still read stories. Rarely comment with all the unwarranted Apple hate. This subject, however, is completely warranted.

posted on 10 Oct 2012, 08:03 1

41. ZEUS.the.thunder.god (unregistered)


+1 bro

posted on 10 Oct 2012, 09:17 1

45. maxican16 (Posts: 364; Member since: 29 Sep 2011)


Unwarranted? I'll disagree with you there.

But over the top? Yes, in every sense of the word. Lots of stupid comments just to troll. PA is the worst in that regard.. well, almost.

posted on 10 Oct 2012, 22:53 1

47. quakan (Posts: 1222; Member since: 02 Mar 2011)


Like Fallout09 said, "Apple is now conducting the world’s largest beta test by force".

posted on 09 Oct 2012, 20:41 7

5. Max_Boost (Posts: 60; Member since: 22 Sep 2012)


You're mapping it wrong [(or mapped it wrong, depending on how you look at it). Just like how you're holding it wrong.]. LOL

posted on 09 Oct 2012, 20:42 5

6. Berzerk000 (Posts: 4108; Member since: 26 Jun 2011)


You don't say? Apple knew about its own software before releasing it, what a concept! In all seriousness though, scumbag Apple really pulled a dumb move with Maps.

posted on 09 Oct 2012, 20:43 9

7. kevenrivera (Posts: 3; Member since: 09 Oct 2012)


"Apple knew about problems with Apple Maps before iOS 6 launch"

How could they not know?

posted on 10 Oct 2012, 01:48

34. Mittal (Posts: 443; Member since: 14 Dec 2011)


Its a bigger embarrassment for them if they did NOT know....
That would be one s**tty testing of the build

posted on 09 Oct 2012, 20:44 1

8. phil2n (Posts: 476; Member since: 30 Apr 2012)


i don't care about the problem, as long as i gain and that's my only concern

posted on 09 Oct 2012, 20:58 5

12. JeffdaBeat (unregistered)


I disagree. No company can afford massive mess ups like this on purpose. AntennaGate was pretty epic and an apology that Jobs probably didn't want to make. But in Apple's defense, I'm sure no company made holding a phone a certain way for a few seconds a test. But maps... I feel like maps was a result of only testing in the bay area and everything going great there. I feel like those who knew were too committed to releasing as scheduled rather than bringing quality work. As much as folks here tend to hate Steve Jobs, I doubt this would have happened. Cook's a great CEO, but he has get his hands dirty.

posted on 09 Oct 2012, 21:16 1

14. speckledapple (Posts: 879; Member since: 29 Sep 2011)


I understand we must adhere to the idea some stories being news but this to me is a dead issue. Of course they knew about the product they were releasing. Of course they were aware of its problems. In the end, they had to do it because they wanted their own in-house solution. Now that we know that, surely we can get on with the obvious can't we?

posted on 09 Oct 2012, 21:21 2

15. ddeath (Posts: 163; Member since: 14 Apr 2012)


They should never claimed it was the most beautiful, powerful mapping service ever, when they knew it is a beta to begin with. Kind of lying to consumers.

posted on 09 Oct 2012, 21:32 1

17. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


Of course they knew. It's not like they're too dumb to not know these things. It's too obvious to be ignored, but they had no choice but release it anyways.

posted on 09 Oct 2012, 22:00 1

20. turk_az (Posts: 27; Member since: 11 May 2012)


at least they could not lie about it , you know the post powerful map ever in the world

posted on 10 Oct 2012, 08:02

40. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


that's what you call marketing.

posted on 09 Oct 2012, 21:38 1

18. Aeires (unregistered)


Desperation. Or what's the word for doing something completely bad and knowing you'll get away with it because your following is disgustingly loyal to everything you do, no matter how bad you screw them over? What's the word for that?

posted on 09 Oct 2012, 22:03 1

21. plgladio (Posts: 313; Member since: 05 Dec 2011)


As they told already they don't care of customers. This news doesn't surprise anyone.

posted on 09 Oct 2012, 22:29 1

23. Raymond_htc (Posts: 430; Member since: 06 Apr 2012)


Apple... YOU'LL NEVER LEARN....... NEVER.

posted on 09 Oct 2012, 22:31 5

24. Raymond_htc (Posts: 430; Member since: 06 Apr 2012)


One more joke- Apple's site claims that iOS 6 is the most ''advance operating system to date''.. BIG JOKE.... IF iOS 6 IS ADVANCED, THEN ANDROID IS SPACE SHATTERING.

posted on 09 Oct 2012, 22:52 3

26. pookiewood (Posts: 626; Member since: 05 Mar 2012)


Didn't the same thing happen with Antennagate? Only Apple can get away with treating their customers this way. Any other company else would be burried.

posted on 10 Oct 2012, 00:26 1

28. breathlesstao (Posts: 78; Member since: 16 Apr 2010)


LOL, they're making it, why the hell would they not have known about all the issues?

posted on 10 Oct 2012, 00:35 1

29. JunkCreek (Posts: 406; Member since: 13 Jul 2012)


Devs, you telling them wrong!

posted on 10 Oct 2012, 01:12 1

31. linneti15 (Posts: 49; Member since: 26 Sep 2012)


Its called PR Apple, and it means you admit the software has faults to begin with and give it a beta tag, that means that people can't accuse Apple of these problems as they have already admitted they exist. Learnt this in Business Management today, seems pretty simple for a kid if you ask me

posted on 10 Oct 2012, 05:58

38. kingpet13 (Posts: 139; Member since: 02 Feb 2012)


The problem is apple didn't give it a beta tag. They put on their website that it is "the most powerful mapping service. " when it obviously wasn't. Apple not only released a beta, but they lied about it and said it was better than a full mapping service that had fixed most major bugs.

posted on 10 Oct 2012, 01:29

32. kanagadeepan (Posts: 722; Member since: 24 Jan 2012)


This is sooo obvious... How can they don't know the issue, when they release it????

posted on 10 Oct 2012, 03:01

36. akishakoi (Posts: 65; Member since: 06 Dec 2011)


Of course they know it is NOT ready but hey "it's time to rake the cash". And again Apple got its money..

posted on 10 Oct 2012, 08:31

43. saltydog15 (Posts: 11; Member since: 13 Jun 2012)


Don't blame apple.... They're the perfect business. They make a decent product, offer it as a premium product, and make huge margins by telling everyone that their products are amazing*(compared to previous models, and torn up paper maps).

So what this really boils down to.. is we're all jealous we didnt think of it first. i was thinking of opening a consignment shop, sewing my initials into every piece of clothing that comes in, and selling it for 100 times what i got it for. all i have to do is tell everyone... "this is what everyone else is doing, so you'll look awesome doing it too!"

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