According to six anonymous iOS developers, Apple can't claim ignorance as an excuse for releasing a mapping app that shows the Sears Tower to be a rather short building or labels a huge mansion as a Burger King location. These half a dozen code jockeys each have at least one app active in the App Store that depends on mapping services from Apple in order to function. All six ended up filing bug reports and sending email to Apple as well as posting on private messaging boards.
Four pre-release versions of Apple Maps were issued before the final version was released in September with iOS 6. Problems seen in the beta versions of the application were not repaired such as incorrect location data, areas covered by clouds and maps with details missing. All six developers say that plenty of documentation was in Apple's hands and yet they decided to go ahead and release Apple Maps as is.
Another developer said that the maps were so bad that "reporting individual problems was futile." Yet another developer spoke with someone inside Apple who noted that a particular issue "was understood," meaning that Apple was aware of the problems. The developers have said that they just want imagery available that allows users of their apps to have a consistent experience when going from iOS 5 to iOS 6. Some features of the developer's apps were "broken" with the release of iOS 6 and the new mapping service.
Once Apple launched iOS 6 and the Maps fiasco became an issue, Apple CEO Tim Cook suggested that iOS 6 users switch to third party mapping apps available from the App Store of to use the mobile web version of Google Maps or Nokia Maps. Apple is working on repairing the damage and is purportedly hiring former Google employees who worked on Google Maps.