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Apple isn't a design company, it's a fashion company

0. phoneArena 30 Oct 2012, 18:15 posted on

One of the most commonly levied arguments against Apple is that the products don't change much, but are still sold at a premium cost. Often the counter-argument is made that the quality of an Apple device is what counts, rather than the functionality. People point to the ease of interaction, or the integration from software to hardware. We have even made the case that Apple is a design company first, but that isn't quite right. Apple isn't a design company, it's a fashion company...

This is a discussion for a news. To read the whole news, click here

posted on 30 Oct 2012, 18:58 3

20. brandnew234 (Posts: 18; Member since: 12 Aug 2012)


Fashion is opinion, you can't argue a favorite color, it's stupid. I personally love Android for the customization&screens, but I prefer the feel of an Apple product in my hand. Aluminum is a premium feel, so is glass. Plastic reminds me of toys and containers, large glass windows are seen as premium.

posted on 30 Oct 2012, 19:16 1

28. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Well true saying, fashion is like Prada D&G Armani Ralph Lauren Paul Smith Hugo Boss, they use premium materials and stitching designs. Apple dosen't use ceramic nor Carbon-Fibre nor Kevlar or Liquid Metal..... What a joke!

posted on 31 Oct 2012, 10:53

89. MichaelHeller (Posts: 2707; Member since: 26 May 2011)


that's one of the odd things about the discussion: things that are fashion aren't necessarily fashionable, the two ideas are very different. Fashion is the product itself and the intent of the product. Fashionable is the public reaction to the product.

Fashion is also a highly subjective topic, what looks good to one won't look good to everyone. You may not like the fashion of Apple, but that doesn't mean it isn't fashion.

posted on 30 Oct 2012, 19:12 2

26. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


The macbook air design stolen from Sonys Zseries. Only highend rich people use Zseries laptop!

The ip4 with ugly curves is no concept. Pansonic Eluga is a fashoin stlish phone.

True Apple is just a simple design with cheap material along with high price, but hardware are premium. Exynos, PvrSgxMp3...

posted on 30 Oct 2012, 20:17

47. quakan (Posts: 1395; Member since: 02 Mar 2011)


Lots of rich people use Mac computers. Tell me the last time you turned your T.V. on and saw a rich person without one, or better yet used a Z Series laptop? I have a MacBook Pro and I'm far from rich, just like I'm sure there are middle class people with Z Series laptops.

posted on 30 Oct 2012, 18:31

4. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


Designism is the enemy of design.

Designism is Microsoft. Design is Apple.

Because design is a surplus value of a form. And designism is the ideology of design, design for design's sake. That's why Jony Ive talks about "no-design" in his designs.

Nice article!

posted on 30 Oct 2012, 18:42 4

13. Captain_Doug (Posts: 1034; Member since: 10 Feb 2012)


and water... is the essence... of beauty....

posted on 30 Oct 2012, 18:36 2

7. wassup (Posts: 565; Member since: 23 Jun 2011)


great article as always, Michael..
Apple is wannabe hipster, and it's the only reason wannabe hipsters spend money on it. That's it.
Android is a mixed bag, you have beautiful designs like the One X and the mixed bags like the S3/Note
Windows Phone is just... Colorful, the best way i can put it. But most of them look good though, just the 920 looking a bit stale.

there. my $0.02

posted on 30 Oct 2012, 18:43

14. Captain_Doug (Posts: 1034; Member since: 10 Feb 2012)


Windows is colorful huh... flamboyant even.

posted on 30 Oct 2012, 18:46

15. wassup (Posts: 565; Member since: 23 Jun 2011)


definitely! not for me though.. there's such a thing as too colorful lol.

posted on 31 Oct 2012, 09:36

85. Captain_Doug (Posts: 1034; Member since: 10 Feb 2012)


Agreed. I like my phones a bit more tasteful. Ergonomics is way more important to me in a phone then color. Not that you can't have both but I don't need/want my phone to make a statement for me. I don't think of my phone as an accessory, it's a tool.

posted on 30 Oct 2012, 18:39 1

9. bradley.block (Posts: 9; Member since: 01 Oct 2012)


This is probably the best article I have read on PH in a long time. For once hopefully people will start to see why Apple is who they are and why Google is Google. And why we choose the devices that we choose.

posted on 30 Oct 2012, 19:10

25. weinerslav (Posts: 126; Member since: 31 Jul 2012)


Fashion is not about being a follower, by the large volumes it sells, you can say is because of the design, but never because is fashion, people picks apple because of simplicity, like they picked nokia before...

posted on 30 Oct 2012, 19:52 4

37. MichaelHeller (Posts: 2707; Member since: 26 May 2011)


Why is design different from fashion? If people buy a shirt because it looks good, that's fashion, but if people buy an iPhone because it looks good, it's not?

posted on 30 Oct 2012, 20:35

54. weinerslav (Posts: 126; Member since: 31 Jul 2012)


It's different... there are great designs that aren't fashionable, and the opposite is even easier to find!

posted on 30 Oct 2012, 21:07

57. MichaelHeller (Posts: 2707; Member since: 26 May 2011)


What's fashionable and what is fashion are two very different things. The Gap has fashion, but so does Dolce & Gabbana.

posted on 30 Oct 2012, 21:58

64. weinerslav (Posts: 126; Member since: 31 Jul 2012)


So are fashion and trends...

posted on 31 Oct 2012, 10:56

90. MichaelHeller (Posts: 2707; Member since: 26 May 2011)


Exactly. Fashion is more in the intent of the creator. What's fashionable or trendy is based on the reaction of customers.

Apple is definitely intending to be fashion, and there are a lot of people out there who find Apple to be fashionable.

posted on 30 Oct 2012, 18:42 2

11. Captain_Doug (Posts: 1034; Member since: 10 Feb 2012)


This is so well written. Good job Michael. Good job.

posted on 30 Oct 2012, 18:42 3

12. Sniggly (Posts: 7305; Member since: 05 Dec 2009)


This is a fair article. It's also something many of us here would readily acknowledge. Hell, even Verizon and Motorola recognized this. It's why, in one of their original ads for the Droid, they indirectly attacked the iPhone for being pretty yet less functional. The end of the ad said "It's not a princess, it's a robot. A phone that trades hairdo for can do."

posted on 30 Oct 2012, 18:48 2

16. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


How is that iPhone is less functional? It's intended to be functional as it is. It carries its function perfectly. Only if you think from an Android standpoint it's a less functional, but no one can really tell that the Android is the right way to go when designing something for humans, and market for that matter.

posted on 30 Oct 2012, 18:53 3

19. Aeires (unregistered)


Hipsters, that is all.

posted on 30 Oct 2012, 19:08

24. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


Who are hipsters?

posted on 30 Oct 2012, 20:06 1

43. Aeires (unregistered)


If you ask, you missed the point.

posted on 31 Oct 2012, 04:46

78. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


That was rhetorical question. I'm checking your knowledge on hipsters, that is, your knowledge of what actually makes someone a hipster. And?

posted on 31 Oct 2012, 10:18

86. Aeires (unregistered)


Not falling for that bait, we both know you can't easily hang a definition on "hipster."

Here's what I see, this articles underlying theme is stop the OS wars. Well, easier said than done because the tech sites created a monster they can't really control without much work and negative repercussions.

When the iPhone was released, there appeared a large group of people who thought they were instantly better than everyone else because they owned Apple's new toy. Tech sites ignored them constantly bashing Android users when that OS appeared. Days, weeks, and months turned into years of abuse by the condescending iCrowd. Lag, POS, lipstick on a pig, fragmentation, DOA, and a wealth of other negative comments spewed at people just because they used a different type of phone. Tech sites let it go on, after all, Android users were a handful and page clicks were more important. A deep hatred festered.

Then it happened, suddenly this ridiculed crowd became the majority. And Apple started to falter with their mistakes ("you're holding it wrong"), giving the new majority a wealth of ammunition. Years of abuse turned into hatred and they lashed back. Now there's a major, unnecessary OS war that gets fought on tech sites. To stop it they'd have to ban people (which they should have done after the iCrowd acted the way they did) but that would hurt page clicks so they are left in a bad spot.

It's not about fashion, everyone knows people bought the original iPhone because they thought it had the cool factor. Hollywood bought into it, thereby making a ton of people want it for no other reason than that. We've know for ages the iPhone is more of a fashion statement than a piece of hardware, it's nothing new.

People don't hate Apple for that, they hate them for the way their customers act, and they still act that way every day. It's not about fashion, it's about how people have been treated.

Before Apple made the iPhone, people got along much better on tech sites.

posted on 01 Nov 2012, 03:28

92. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)


It's all a story about Apple, but it's only a part of bigger picture. Apple phenomenon showed us the true nature of our system of values and its underlying mechanisms. Before Apple, the World was hidden from itself, concealed by empty ideologies that supposedly constituted our society. But now, we know the truth. The only thing you were actually wrong about in your comment is that you don't want to accept this truth.

Apple is a religion, it's not a brand, be it fashion or technical.

And this religion created its contra-religions. This has nothing to do with actual people being greedy.

And for the hipster part: I would say I know the correct definition very well ;-)

posted on 06 Nov 2012, 07:25

100. Aeires (unregistered)


You give too much credit to Apple, and that I can accept as truth.

posted on 30 Oct 2012, 19:04 2

22. weinerslav (Posts: 126; Member since: 31 Jul 2012)


This article is a bit... weird! "all of the Apple haters: consider how you think about fashion" this is not a linear matter, I am a fashionable person (discreet, don't really like to dress as a peacock) and I would never buy apple because of the company ethics, it depends more on who you are, than anything else! Meanwhile, since I would never buy the iphone, I had the original Prada, the Armani phone as secondary phones and now I have the Prada 3.0 as main phone, so like in real fashion you can pick always an alternative, and believe me, you don't wanna be seen in the streets with someone wearing the same clothes you're using, the same goes with phones for me, and I'd imagine most of the fashion conscious persons, I always had the most original phones I could find, and I'm sorry, you'd need to be very disconnected about this matter to believe that trends and fashion is the same, the iphone is a nice phone, but it's a trend and trends are like old fashion, fashion is what comes next, or at least if you have a visual identity that can stand against what came next, witch in case of men is far easy than for women...

posted on 30 Oct 2012, 19:24 2

30. MichaelHeller (Posts: 2707; Member since: 26 May 2011)


Obviously, there are those who fall on all parts of the spectrum, and there are those who will care about fashion, but still not like Apple. Just trying to hit the general feelings.

* Some comments have been hidden, because they don't meet the discussions rules.

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