Apple isn't a design company, it's a fashion company

59. MichaelHeller posted on 30 Oct 2012, 21:10 0 0

High fashion is about uniqueness. Fashion overall is not. Fashion can be about wearing what is socially acceptable just as much as being able to afford exclusive stuff. The Gap has fashionable clothes if you know how to design an outfit.

• This comment is posted in response to #45 Show
• This comment is posted in response to #45 Hide

32. TROLL posted on 30 Oct 2012, 19:26 2 0

+1 from me, me2, don't like being typical or common, "unique ubiquitious"™®©

41. AppleConspiracy posted on 30 Oct 2012, 19:55 1 0

Actually you're wrong about this, although at first your comment makes sense.

You treat fashion as something unique and trend as something old, recognizable. I would only agree with the second statement.

Fashion is *only percieved* as something new, however it bears even more recognizability than trendy stuff, as "we expect the new, but only when this "new" can be recognized as new". So, there is a twofold process in this, and it's not so simple.

For instance, Apple iPhone is fashion and a trend in the same time. For some reason, everyone has it but everyone *feels* unique and fashionable (except those who don't have iPhone because they believe it's not unique). We should give more efforts in trying to understand this.

Fashion generally belongs to high-culture. But by distancing itself from mass-culture, and by always trying to escape it with something "new" still doesn't make it really new and unique. It's only a play of identification.

51. weinerslav posted on 30 Oct 2012, 20:31 0 0

Even if I don't buy apple, for a while, I would assume if was fashion, it was new and fresh, but like I said above, fashion and standards aren't compatible, at least for long (since somehow we can say the iphone fits in here), but this is a problem that will get worse for apple, and sooner or later even the trends get old... I would say the trick is to be fashion and then ride the wave because in the end is the wide public (the trend crowd) that actually can keep the money coming for a long while, I think that the time is right to apple to prepare another stunt like the original iphone, otherwise, I wouldn't bet my money on them..

40. MichaelHeller posted on 30 Oct 2012, 19:53 2 0

and that's half the battle

60. MichaelHeller posted on 30 Oct 2012, 21:11 2 0

Why does that have to be the point?

56. weinerslav posted on 30 Oct 2012, 20:39 0 0

Exactly, and not having money is not even an excuse, you can always pick something very exclusive and unique at a reasonable price

61. MichaelHeller posted on 30 Oct 2012, 21:13 0 0

It's the difference between Old Navy, The Gap, and Banana Republic, not the difference between The Gap and Armani.

65. weinerslav posted on 30 Oct 2012, 22:11 0 0

So the idea behind that is that you call fashion to what I call trend? High fashion is even above fashion "per se", high fashion most of the times is not even wearable, at least for men, anyway, I see now that the idea was not to call it fashion like "exquisite" but fashion in the perspective that people desire it as a standard, like let's say you go to The Gap ans say "oh, turtle necks are fashion this year", a bit like a decade ago, everybody had a nokia 3310 or so...

94. MichaelHeller posted on 02 Nov 2012, 18:04 1 0

can you explain how this is a "love letter"?

Also, no one on Earth spells it "Micheal", it is always "Michael". It's helpful to spell the person's name correctly when you're being flippant.

95. MichaelHeller posted on 02 Nov 2012, 18:05 0 0

Care to explain what is biased in the piece?

96. redsox420 posted on 02 Nov 2012, 20:40 0 0

a phucking warning really PA? What a joke.. Laugh My Phucking A$$ off!!!

PA is HEAVILY IOS & Iphoney biased. I dont need to point it out, Just their articles and such tell the story!