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Apple isn't a design company, it's a fashion company

0. phoneArena 30 Oct 2012, 18:15 posted on

One of the most commonly levied arguments against Apple is that the products don't change much, but are still sold at a premium cost. Often the counter-argument is made that the quality of an Apple device is what counts, rather than the functionality. People point to the ease of interaction, or the integration from software to hardware. We have even made the case that Apple is a design company first, but that isn't quite right. Apple isn't a design company, it's a fashion company...

This is a discussion for a news. To read the whole news, click here

posted on 30 Oct 2012, 20:07

45. weinerslav (Posts: 126; Member since: 31 Jul 2012)


I understood that but the thing I might have not explained well is that fashion is also, and above all, about uniqueness, and you can't get that with something that everybody else have! Trends are different, everybody have the same with little differences and everybody lives happy, let's say it's fashion for the masses, apple was fashion a few years ago, now is more standard than anything, there is only one current design, you're doomed to look like everybody else, and worse, my friends that have the iphone are awesome but they aren't even trendy! The old lady next door or the gang of the neighborhood are even worse, so that will be an issue for apple soon, if it isn't already... Standards and fashion aren't compatible

posted on 30 Oct 2012, 21:10

59. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


High fashion is about uniqueness. Fashion overall is not. Fashion can be about wearing what is socially acceptable just as much as being able to afford exclusive stuff. The Gap has fashionable clothes if you know how to design an outfit.

posted on 30 Oct 2012, 19:26 2

32. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


+1 from me, me2, don't like being typical or common, "unique ubiquitious"™®©

posted on 30 Oct 2012, 19:55 1

41. AppleConspiracy (Posts: 627; Member since: 18 Oct 2011)


Actually you're wrong about this, although at first your comment makes sense.

You treat fashion as something unique and trend as something old, recognizable. I would only agree with the second statement.

Fashion is *only percieved* as something new, however it bears even more recognizability than trendy stuff, as "we expect the new, but only when this "new" can be recognized as new". So, there is a twofold process in this, and it's not so simple.

For instance, Apple iPhone is fashion and a trend in the same time. For some reason, everyone has it but everyone *feels* unique and fashionable (except those who don't have iPhone because they believe it's not unique). We should give more efforts in trying to understand this.

Fashion generally belongs to high-culture. But by distancing itself from mass-culture, and by always trying to escape it with something "new" still doesn't make it really new and unique. It's only a play of identification.

posted on 30 Oct 2012, 20:31

51. weinerslav (Posts: 126; Member since: 31 Jul 2012)


Even if I don't buy apple, for a while, I would assume if was fashion, it was new and fresh, but like I said above, fashion and standards aren't compatible, at least for long (since somehow we can say the iphone fits in here), but this is a problem that will get worse for apple, and sooner or later even the trends get old... I would say the trick is to be fashion and then ride the wave because in the end is the wide public (the trend crowd) that actually can keep the money coming for a long while, I think that the time is right to apple to prepare another stunt like the original iphone, otherwise, I wouldn't bet my money on them..

posted on 30 Oct 2012, 19:22

29. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Another great article by Micheal. H
We are all liking it, keep it up....™®©

posted on 30 Oct 2012, 19:29

33. networkdood (Posts: 6250; Member since: 31 Mar 2010)


Apple is smart for tying in fashion with its products, as customer's will look more at the fashionism of a product rather than its shortcomings....smoke and mirrors.

posted on 30 Oct 2012, 19:52

36. phil2n (Posts: 466; Member since: 30 Apr 2012)


Now i know.

posted on 30 Oct 2012, 19:53 2

40. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


and that's half the battle

posted on 30 Oct 2012, 19:57 4

42. Mube1 (Posts: 153; Member since: 22 Sep 2011)


Apple is boring company now,using same design last fm three years:-o

posted on 30 Oct 2012, 20:06 1

44. ssk27 (Posts: 15; Member since: 24 Oct 2012)


So PA you are trying to say apple is great?

posted on 30 Oct 2012, 21:11 2

60. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


Why does that have to be the point?

posted on 30 Oct 2012, 20:18 5

48. gallitoking (Posts: 4682; Member since: 17 May 2011)


great article Michael like always

posted on 30 Oct 2012, 20:34 1

52. webOSlove (Posts: 103; Member since: 20 Feb 2012)


So Android and webOS had the same UI designers? Matias Duarte does make very attractive interfaces.

posted on 30 Oct 2012, 20:35 1

55. Blitz_Panzer (Posts: 6; Member since: 21 Sep 2012)


Come on!!!
If You want a "Fashion" cell phone... buy a VERTU... if You can ;)... the Apple iPhone... is only a midclass cellphone :P LOL

posted on 30 Oct 2012, 20:39

56. weinerslav (Posts: 126; Member since: 31 Jul 2012)


Exactly, and not having money is not even an excuse, you can always pick something very exclusive and unique at a reasonable price

posted on 30 Oct 2012, 21:13

61. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


It's the difference between Old Navy, The Gap, and Banana Republic, not the difference between The Gap and Armani.

posted on 30 Oct 2012, 22:11

65. weinerslav (Posts: 126; Member since: 31 Jul 2012)


So the idea behind that is that you call fashion to what I call trend? High fashion is even above fashion "per se", high fashion most of the times is not even wearable, at least for men, anyway, I see now that the idea was not to call it fashion like "exquisite" but fashion in the perspective that people desire it as a standard, like let's say you go to The Gap ans say "oh, turtle necks are fashion this year", a bit like a decade ago, everybody had a nokia 3310 or so...

posted on 30 Oct 2012, 21:32 1

62. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


lg prada 3.0 is fashionable
lg nexus 4 is also very pretty ;P

posted on 30 Oct 2012, 23:59

70. putes (Posts: 38; Member since: 03 Nov 2011)


Apple is not a design company or a fashion company. It is a fashion accessories company.

posted on 31 Oct 2012, 02:09

73. Nathan_ingx (Posts: 2992; Member since: 07 Mar 2012)


Whatever you say John.
But i'll stick with the headline! :)
Honestly, it's personal preference...it's like debating over which came first, the chicken or the egg.
It won't end... Apple lovers will defend, Others will offend and neutrals like me will observe! Lol.

posted on 31 Oct 2012, 04:33

77. Droids-R-us (Posts: 12; Member since: 17 Sep 2012)


Just read the review and I agree 100% I concluded a little while ago that Both Products are good for different reasons, Fashion and stability or Function and the best technology. I am more interested in what a device can do rather than its looks or status. I just and hope that one day android devices will look a bit nicer :) Nokia managed to change its looks, it's a pity they openly insulted android and chose the worst smart phone software as a partner.

posted on 31 Oct 2012, 07:08 1

80. Reluctant_Human (Posts: 847; Member since: 28 Jun 2012)


Completely agree. Great article.

posted on 31 Oct 2012, 17:45

91. hawke9150 (Posts: 31; Member since: 17 Jun 2011)


Micheal H apple love letter, fresh AND new!

posted on 02 Nov 2012, 18:04 1

94. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


can you explain how this is a "love letter"?

Also, no one on Earth spells it "Micheal", it is always "Michael". It's helpful to spell the person's name correctly when you're being flippant.

posted on 01 Nov 2012, 08:18

93. redsox420 (Posts: 90; Member since: 27 Aug 2012)


Another one of PhoneArenas heavily biased and slanted Big Fruity stories listed under Android Reviews LMAO..

This article should be under Big Fruity . NOT Android.

posted on 02 Nov 2012, 18:05

95. MichaelHeller (Posts: 2650; Member since: 26 May 2011)


Care to explain what is biased in the piece?

posted on 02 Nov 2012, 20:40

96. redsox420 (Posts: 90; Member since: 27 Aug 2012)


a phucking warning really PA? What a joke.. Laugh My Phucking A$$ off!!!

PA is HEAVILY IOS & Iphoney biased. I dont need to point it out, Just their articles and such tell the story!

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